insurance digital marketing

Insurance Digital Marketing – 8 Strategies for Agents and Companies

By: Frank DePino | December 1, 2023

Within the past few years, the world of insurance digital marketing has changed drastically. Using direct mail strategies, billboards, brochures, and telemarketing are all becoming antiquated and lack the results that more modern marketing strategies allow. With the growth of digital marketing, individuals young and old are able to access content in more engaging and interactive ways. 

Insurance digital marketing needs to be a priority in order for insurance agencies to grow their prospects, reach new clients, maintain existing client relationships, and more.

Agencies who are still working from the comfortable world of what they know won’t go very far in this age of digital innovation. 

Why does your insurance agency need to get on the insurance digital marketing bandwagon?

Your agency wants to make a profit, correct? You want to be the best in the business. And you want to reach individuals you never have before, make a difference in your community, and at the end of the day go home knowing that your employees are contributing to the success of the company. 

You want to learn more about insurance digital marketing because you want to sell insurance in the digital age.

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1. Reach Your Target Audience

In a world of social media followers, it has become easier for companies to hone in and target specific groups of prospective customers. 

The business experts at Forbes give a great example of how digital marketing strategies are used through social media:

You [also] get to set your target audience whenever you create a PPC or pay-per-click ad or a Facebook ad. You can use age, gender, hobbies, occupation and other attributes to describe your target audience. You can be as specific as you like when you’re targeting customers through such digital marketing platforms.

Insurance agencies can reach many more target clients by going digital.

The world of online is immense and there are potential clients in every corner just waiting to be persuaded by innovative digital marketing for insurance companies. 

A website user has just been converted to a paying customer.

2. Convert Website Users Into Clients

How do insurance agencies not only get someone to click on their website link, but also keep them so interested and engaged once on it? Through strategic content, interactive features, and a successful user experience, website users can easily be converted to becoming long-standing and committed clients. 

For every click that happens on a website, companies have an opportunity to turn a profit.

All companies − including insurance agencies − should find new ways to lure new clients in with modern, digital marketing strategies. 

“Once they click to your website, you have between 5 and 8 seconds to convince them you can help,” says Larry Bailin. “Your homepage should include the bare essentials, Bailin says. “People are looking for exactly what they typed in, with calls to action,” he says. “It’s critical that you address their issues on your homepage. Get to the point and get rid of anything that doesn’t need to be there.”

Having a professional website with engaging content and videos will increase traffic and promote sales. 

The layout, the color scheme and images, the amount of extraneous items and distractions, the type of content, the type of advertising, the ease of finding a contact page, and the ability to independently find answers to questions are things insurance companies need to take into consideration when developing their site. 

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3. Brand Awareness and Website Traffic

By increasing brand awareness, you will in turn increase website traffic; and by increasing website traffic, you will in turn increase brand awareness. 

How can insurance agencies increase brand awareness? 

A few more ways include: running ads on social media, partnering with influencers, using catchy and bold infographics, giving away freebies or host sweepstakes, creating podcasts or getting on someone else’s as a guest, or allowing expert guests to post content on the website

If an agency runs an ad on Facebook or jumps on a podcast to promote the products and services, this will then essentially increase traffic on their website; both of these actions are increasing brand awareness, which is what every business wants. 

By utilizing insurance digital marketing techniques, agencies can be well-known by a wider range of individuals and can boost website traffic − which increases the success of the business. 

Mediaboom is constantly improving its ranking in search engines.

4. Search Engine Optimization To Rank Higher

“The content you actually post on your website has long been a core part of a successful SEO strategy. It should not be optimized just for increased rankings, but with your user experience in mind.”

You can optimize the content on your site for better SEO by trying out the following techniques:

  • Increase the length of your content to maximize relevance for your audience.
  • Combine visuals and text for ideal audience engagement.
  • Ensure consistency between page title, meta description, and actual content to avoid cognitive dissonance.

Having a strategic SEO plan can be extremely beneficial, as SEO is the number one way to rank on the first page of Google in order to generate traffic. 

Now that you have read the numerous benefits of insurance digital marketing, read about the specific types of digital marketing that your agency can dive into. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

What are the different digital marketing strategies your insurance company can utilize? 

5. Email Marketing

Email marketing is another way insurance agencies can increase sales. 

Some benefits of email marketing include:

  • cost-effectiveness;
  • it is easy to share with others;
  • it is easy to measure a success rate (ROI).

Emailing clients can increase trust and loyalty and develop relationships among agents and clients. 

6. Video Marketing

Video marketing can take place on a website, a social media platform, a blog, YouTube, or something similar. Videos can be embedded anywhere and are extremely effective in capturing client attention. Also, they are a much more creative and engaging way to present information quickly and, most importantly for the agency, to represent their brand. 

Video marketing can help in the following ways:

  • Videos establish credibility and trust
  • Videos increase conversion and sales 
  • Videos allow for shareable content 
  • Video ads and email marketing go hand-in-hand
  • Videos cater to mobile users

Insurance digital marketing plans should include video marketing to reap these amazing benefits. 

Mediaboom publishes new content on its blog every day to boost its content marketing.

7. Content Marketing

Content marketing is all about what you post on your agency’s website, social media page, etc. This can be in the form of a blog, statistics, infographics, or testimonials. Think of this as the persuasive powerhouse of the website. 

8. Social Media Marketing

Marketing through social media platforms such as Instagram, Facebook, or LinkedIn is becoming ubiquitous for any smart company. 

With literally millions of people worldwide on social media—and many on hours throughout each day—it is simple to reach a vast number of potential clients this way. 

Transform Your Business Today

Schedule Your Free Consultation

Looking to take your business to the next level? Mediaboom is here to help. Sign up for a free consultation with one of our digital experts.

Hiring an Insurance Digital Marketing Agency

Take advantage of the many benefits of insurance digital marketing and utilize the various marketing strategies available. Once your agency begins to see success from these strategies, you will absolutely continue to utilize them. 

Mediaboom is a digital marketing agency that specializes in getting clients results. We can help you boost online traffic and brand awareness to generate qualified leads, which ultimately will increase sales. Let our online marketing company help your business grow with successful marketing, advertising, design, and website services. 

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


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