Vacation Rental Website Design – 50 Examples to Emulate

By: Frank DePino | January 10, 2025

Although a travel site seemingly sells itself, with 33,000 vacation management companies in the United States alone, there must be some differentiation in your vacation rental website design from your competitors.

What goals can you achieve with a website designer for your site?

The best vacation rental website designs showcase properties, attract potential clients, and establish brand credibility in an already competitive real estate market. The site should feature easy-to-use navigation, customer testimonials and reviews, fast loading times, and imagery and branding. Above all, the website should be designed for the user, making it as simple as possible to book a vacation.

Look no further if you’re seeking design guidance and inspiration for your vacation rental site. Mediaboom has rounded up 50 exemplary designs that generate traffic and bookings for their respective audiences.

1. Aspen Luxury Concierge

Mediaboom proudly worked with Aspen Luxury Concierge to redesign its luxury website.

ASL is a concierge service that connects those traveling to Aspen, Colorado with five-star vacation amenities.

Through a combination of website design, paid Google Ads, content marketing, and SEO practices, ASL attracted new organic users at a rate of over 9,530 percent and elevated its conversions by more than 50 percent.

2. Topvillas

The ultimate website for luxury villa vacation rentals, the award-winning Topvillas immediately seeks to secure business with a reservation system above the fold.

Further facilitating its helpful atmosphere, Topvillas has a homepage chatbot to connect customers with the services they want.

Its navigation bar blends into the clean white background. Hovering over any menu showcases a neat dropdown list.

You can also chat live or call Topvillas with contact information above the fold.

3. Quintess Collection

Join the luxury vacation club Quintess Collection, which curates global vacation experiences.

Its site has a clean, uncomplicated design, with an inviting teal blue and white color scheme.

The large-scale homepage image carousel of various worldwide destinations is a treat for the eyes, while the clear priority for UX makes the browsing experience delightful.

4. Onefinestay

A strong contender for best vacation rental website design, Onefinestay combines many appealing elements for a customer-centric browsing experience.

The site features large-scale imagery to whet one’s appetite, contact information above the fold (including Onefinestay’s phone number, newsletter, and inquiries), and even a currency converter.

The navigation bar travels throughout the scrolling experience, but ingeniously, it converts into a reservation system so you can instantly set up your stay.

Also, a “Contact Us” button to reach Onefinestay by email always remains at the bottom of the page.

5. Plum Guide

Web designs like Plum Guide stand out for multiple reasons.

There are high-quality photos, call to action buttons above the fold, and an integrated booking engine that’s easy and fast to use, accommodating customers.

Plum Guide is an award-winning service, a fact it makes clear by showcasing its various accolades, such as the Conde Nast Traveller Readers Choice Awards 2023 prize.

It also builds trust by divulging its high rating on Trustpilot, where Plum Guide has a TrustScore of 4.4 based on 3,347 reviews.

Can’t get enough? Check out Mediaboom’s list of the best luxury hotel website design examples.

6. Sun King Vacation Rentals

With a name like Sun King Vacation Rentals, if you were expecting high-quality, colorful, sun-drenched imagery, you won’t be disappointed.

That said, this site has a lot more to offer. Its brand identity shines through the use of a bold, slim, uppercase font that’s seen in the brand logo and elsewhere.

The site’s navigation menu is transparent to let the large-scale imagery stand out, and it scrolls as you do.

The options are varied, with selections like “Things to Do” and “Plan Your Trip” as well as a phone number above the fold.

7. Inaterra

Fostering an inviting environment, Inaterra invites website visitors to “choose your home,” with an integrated booking engine below.

Booking websites should prioritize ease of use, and Inaterra does it excellently.

Other trademarks of this website design are a clean background, a good use of whitespace, appealing imagery, and strong brand colors in natural hues like teal and white.  

8. LVH Global

Dripping in luxury, LVH is another of the best vacation rental website design examples to pay attention to.

The site’s large-screen video carousel on the homepage showcases fine dining, posh accommodations, and upscale amenities and activities, from swimming to skiing.

Its site further drives that luxury feel with a dark gray color scheme. The navigation menu is three horizontal lines, which, when clicked, reveal a menu on the left side of the screen.

This allows you to continue enjoying the video carousel while perusing the menu.

9. Cuvee

Inviting one to explore “the art of discovery,” Cuvee specializes in luxury vacation rental properties.

Its rentals range from picture-perfect snowy villas to tropical beach locales, yet its website design does an excellent job of pulling all these varied experiences together.

A CTA above the fold that reads, “Click Here for Availability” makes booking easy.

Further, there’s a chat button at the bottom right of the site that stays there as you navigate and a phone number link in the navigation, which also travels with you.

10. Nkanyi House

The intentionally stripped-back design of Nkanyi House’s website makes booking a vacation as easy as pie.

Most people in the midst of planning a trip have a lot of researching and booking they’re doing, so a pleasant, navigable browsing experience like the one presented here makes trip planning more convenient.

The site features a reservation system against an image of a tranquil pool and a well-lit home overlooking natural terrain.

Those who want to learn more about Nkanyi House are welcome to scroll through and read about the amenities; there’s also a navigation bar on the left.

Below the navigation menu are links to all Nkanyi House’s socials for quickly and efficiently connecting.

Continue your inspirational journey into website design with Mediaboom’s roundup of the best examples in luxury travel.

11. Into the Wild Escapes

With more than 30 percent of people using their smartphones for vacation bookings, a mobile-optimized vacation rental website design is a must.

Into the Wild Escapes’ mobile site mimics the desktop version.

It still features high-quality photos and an integrated booking engine for potential guests, but in a streamlined format.

Better yet, these features don’t affect the site’s loading speed.

The mobile site has an abridged navigation bar, with an option to click and see the full menu.

The menu expands to the entire page and is in an appealing beige-green color like the savannahs and rolling hills one can explore through this vacation rental service.

12. Villa Tres Amores

Remember, a vacation is supposed to be fun and exotic, so using a lot of color is more allowable than in some other industries.

Such is the case for the Villa Tres Amores site, which features a bold teal navigation bar above the fold and bright, attention-grabbing imagery.

However, its site is anything but garish, with darker-colored call to action buttons and web design staples like a clean background and plenty of whitespace.

This culminates in an attractive site that would put anyone in a vacationing kind of mood.

13. TravelStaytion

Plan your next holiday through TravelStaytion, which is a service for “quality seekers.”

Its site focuses more on video, with a looping clip showcasing rustic yet engaging city life and an option to watch the full movie.

You won’t find a navigation menu, per se, but a series of menu options like “What’s New” or “Submit Enquiry.”

The integrated booking engine on the homepage makes it fast and easy to search for global travel destinations, or you can continue scrolling to see the available listings TravelStaycation has at current, including nightly pricing. 

14. Smiling House

With a vacation rental website design that will put a grin on your face, Smiling House checks a lot of boxes in what a well-designed site should look like.

It builds trust by mentioning its 2022 The Shortyz prize for the best holiday site operator.

It has an integrated booking engine at the top of the site, a video carousel, and clear navigation.

It’s also very easy to connect, with links to Smiling House’s phone number and WhatsApp if you need to reach out immediately.

There’s also a search bar beside these options.

15. El Encanto Villas

Clean, professionally designed, and convenient, the El Encanto Villas website is built to convert.

It has bright, eye-grabbing colors like bold blue and teal, vivid imagery, an easy-to-use reservation system, and contrasting call to action buttons in gold.

The site uses primarily white as the background for each page, which makes reading more about its services and activities easier on the eyes. 

16. All Luxury Apartments

How about another example of the best vacation rental website design that’s unafraid to use colors?

All Luxury Apartments’ logo is hot pink, a color it replicates throughout its website.

If you hover over the navigation menu, the text options change from black to pink. All its call-to-action buttons are also that color.

The reason this design works is because the rest of the site is uncluttered.

The white background and stripped-back navigation are UX-focused, while the social buttons revealed by clicking the three horizontal lines in the navigation menu, complete with colors, is a nice touch.

17. Oliver’s Travels

As implored by Oliver’s Travels, “why do ordinary?”

Its travel website with a touch of whimsy has everything you need above the fold.

Here, you’ll find the navigation menu, a link to recently viewed properties, and the phone number to contact this vacation rental service.

Above all else, Oliver’s Travels builds faith with its five-star review rating at the top of the page.

Continuing to explore will reveal bright teal CTA buttons, a section dedicated to available properties throughout Europe (and their pricing by night), a list of its amenities, and more reviews.

18. Villaway

Find “luxury villa experiences” through Villaway, which offers global rentals.

Its homepage copy encourages users to begin searching and booking immediately, or they can connect with one of Villaway’s experts via live chat.

Its navigation menu is designed for easier vacation planning.

You can learn more about Villaway, discover its top destinations, or search for whatever on its site you seek through the navigation.

19. Airbnb

Some vacation rental services need no introduction, and Airbnb certainly fits that bill.

With such a massive reputation, you’d expect it to reign supreme over other vacation rental websites.

Indeed, its site is kept intentionally simple with a colorful logo atop the fold, an integrated booking engine, and a clean design with a white background.

That background color choice is an important one considering Airbnb lets you search all types of homes and experiences, many of which are displayed on its homepage.

The site would be too cluttered if it tried to cram in a lot of elements at once.

20. HVN

Next up on our list of inspiring vacation rental website designs is HVN, or Havens. 

This platform specializes in curating unique private homes across the globe. You can easily explore their diverse offerings through the intuitive navigation bar, which also includes a helpful resource center and a section dedicated to inspiring travel stories. 

HVN’s concise top navigation menu allows you to seamlessly search for properties, stay updated on the latest news, switch currencies, create an account, or connect with their team. 

Their commitment to quality and customer satisfaction is further emphasized by their signature triple-diamond Haven guarantee.

21. BoutiqueHomes

BoutiqueHomes exemplifies minimalist design paired with captivating visuals, creating an immersive browsing experience. 

The homepage greets visitors with stunning full-screen imagery of handpicked boutique properties worldwide, immediately drawing them in. 

Its clean navigation ensures a seamless user journey, with a prominently displayed search bar for effortless property exploration. 

This site strikes the perfect balance between functionality and elegance, making booking both intuitive and visually delightful.

22. Vacasa

Vacasa stands out with its clean, user-focused design that ensures a hassle-free experience for modern travelers. 

The website features a streamlined layout that highlights a powerful search system, complemented by high-resolution imagery and fast-loading pages. A comprehensive filter system allows users to find their ideal vacation rental quickly and easily. 

Trust-building elements like prominently displayed customer reviews and strategically placed CTAs make navigating Vacasa’s site intuitive and inviting.

23. Sonder

Sonder’s website exudes modern luxury with its sleek design and immersive visuals. 

High-quality imagery and dynamic video backgrounds instantly captivate visitors, showcasing the sophistication of its high-end rentals. A standout interactive map provides a visually engaging way to explore available stays, bringing the browsing experience to life. 

With minimalist aesthetics, intuitive navigation, and smart search filters, Sonder makes finding and booking a dream stay effortless and enjoyable.

Contact Mediaboom to design your ideal vacation rental website and elevate your user experience.

24. Stay One

Stay One caters to exclusive travelers by offering ultra-luxurious vacation homes. 

The website immediately immerses users with stunning high-resolution visuals of premium properties. Trust elements like “Member-only access” and partnerships are integrated for exclusivity. 

Its refined use of whitespace, bold CTAs, and curated property sections create a memorable browsing experience.

25. Blueground

Blueground redefines convenience for travelers seeking flexible, long-term stays in fully furnished apartments worldwide. 

Its clean and professional website design offers both style and functionality. A robust booking engine empowers users to customize their search by city, length of stay, and desired amenities, ensuring tailored results. 

With captivating visuals, intuitive navigation, and a seamless mobile-friendly experience, Blueground makes finding and renting upscale vacation apartments effortless and enjoyable.

26. Vrbo

Sleek and user-friendly, Vrbo’s design makes planning a getaway feel effortless. 

The central search bar invites users to dive into their next adventure, while high-quality visuals create a warm, inviting atmosphere. 

From browsing “Trip Boards” to exploring options to “List Your Property,” intuitive navigation ensures a seamless experience.

Whether you’re a traveler or a host, the site’s thoughtful layout guides you every step of the way, turning trip planning into a joy.

27. HomeToGo

With its vibrant gradient background and bold tagline, “Millions of stays. One home,” HomeToGo grabs attention immediately. The sleek search bar offers effortless filtering by destination, dates, and guests, making trip planning a breeze. 

Transitioning smoothly between enticing visuals and a clean layout, the site ensures every element feels purposeful. 

Its modern aesthetic and intuitive usability combine to create a seamless and enjoyable booking experience for travelers of all types.

28. FlipKey

FlipKey’s website design emphasizes simplicity and ease of use, making it a great example of vacation rental website design. 

The homepage features a prominent search bar that streamlines vacation planning with fields for destination, check-in, and check-out dates. 

The scenic background image enhances visual appeal, while clear navigation options, like “Manage your booking” and “Help,” ensure a smooth user experience. 

FlipKey effectively balances functionality with a welcoming design, providing travelers with an intuitive platform for finding their perfect rental.

29. Tripping.com

With a clean and efficient interface, Tripping.com offers an intuitive way to compare vacation rental options. 

The central search bar enables users to filter by location, dates, and guests effortlessly, while the serene beach background creates a sense of calm and wanderlust. 

Clear calls-to-action, such as “List your home,” and simple navigation ensure a smooth experience for travelers exploring rentals in over 190 countries. The design perfectly balances functionality with a relaxing aesthetic.

30. RedAwning

Bold and functional, RedAwning’s design prioritizes simplicity and clarity. 

The central search bar invites users to dive straight into booking, complemented by the striking tagline, “Book Your Dream Vacation Rental Today.” 

The extensive offerings of over 20,000 properties are emphasized through visually appealing background imagery. 

With clear navigation options for both hosts and guests, RedAwning ensures a seamless experience for managing or booking vacation rentals.

Reach out to Mediaboom today to create a custom vacation rental website that drives bookings and engagement.

31. HOUFY

Houfy’s vacation rental website design highlights its commitment to transparency and savings, making it a standout platform for direct bookings. 

The tagline, “Why Pay Service Fees? Save With Houfy,” immediately grabs attention, while the prominent search bar simplifies the process of finding vacation rentals. 

Bright colors and a clean layout keep the interface user-friendly, and featured listings, complete with ratings and reviews, encourage informed choices. This straightforward design appeals to cost-conscious travelers seeking hassle-free booking.

32. Booking.com

Prioritizing functionality and ease of use, Booking.com’s design features a bold, vibrant blue interface that immediately draws attention to its central search bar. 

Here, users can effortlessly input destinations, dates, and guest preferences, streamlining the booking process. 

Quick-access icons for flights, car rentals, and attractions make the platform a one-stop solution for travel needs. Clean layouts and prominent CTAs ensure users can navigate deals and finalize bookings with minimal effort.

33. Expedia

Expedia’s website design is sleek and multifunctional, catering to various travel needs with a centralized search bar for stays, flights, cars, and packages. The intuitive layout allows users to quickly customize their trip details, while clear CTAs like “Search” and member offers promote engagement. With its minimalistic design and accessible navigation, Expedia ensures a seamless booking experience for travelers.

34. Agoda

Agoda combines visual appeal with practicality, offering a clean and modern interface tailored to diverse traveler needs. 

Its prominent search bar accommodates everything from overnight stays to long-term bookings, ensuring flexibility.

Bright visuals and the standout blue “Search” button guide users effortlessly through trip planning, while quick access to exclusive deals enhances convenience. 

Agoda’s design strikes a perfect balance between aesthetics and functionality, creating a user-friendly experience.

35. Marriott Homes & Villas

Combining luxury with functionality, Marriott Homes & Villas showcases an exceptional example of vacation rental website design, catering to discerning travelers. 

The hero section features enticing offers like bonus point promotions, complemented by scenic property visuals that inspire exploration. 

A streamlined search bar simplifies navigation, while minimalist menus and clear CTAs ensure a hassle-free booking experience. 

This thoughtful layout emphasizes Marriott’s commitment to elegance and user convenience, making it easy for travelers to find their ideal stay.

36. Sykes Holiday Cottages

The design of Sykes Holiday Cottages embraces a cozy and festive aesthetic, perfectly suited for seasonal promotions. 

A detailed search bar with filters for pets, guest numbers, and flexible dates enhances usability, while bold imagery of winter getaways draws attention to their “Festive Breaks” offers. 

Clear CTAs and a well-organized layout guide users seamlessly, making it easy to plan the perfect holiday escape.

37. Interhome

Interhome’s website combines simplicity with a welcoming vibe, ideal for planning holiday retreats. 

A serene winter landscape sets a peaceful tone, while the intuitive search bar helps users filter options by destination, dates, and guests. 

Easy access to popular destinations and curated travel ideas ensures a smooth journey from browsing to booking. 

With clear CTAs and a focus on usability, Interhome provides an enjoyable and stress-free experience for travelers.

Let Mediaboom help you build a seamless, user-friendly vacation rental website that maximizes conversions!

38. Vacatia

Vacatia’s website design combines elegance and functionality, emphasizing the unique offering of “Space of a Home + Services of a Hotel.” 

The hero section features a vibrant resort image and a straightforward search bar for selecting destinations, dates, and guests. 

Clear navigation and bright CTAs enhance usability, making it easy for users to explore resort residences. The clean layout ensures an intuitive booking experience tailored for families and groups.

39. OneFineStay

With a focus on exclusivity and elegance, 

OneFineStay’s vacation rental website design captivates users through its refined tagline, “From festive celebrations to summer holidays.” 

The hero section pairs stunning visuals with a minimalist search bar, inviting seamless exploration of luxurious homes, villas, and chalets. Clear CTAs and minimalist navigation ensure a smooth, personalized journey for discerning travelers seeking high-end vacation experiences.

40. Stayz

Stayz emphasizes simplicity and comfort, reflected in its inviting tagline, “Relax, you’re booking a Stayz.” 

The homepage offers a clean, intuitive search bar for effortless filtering by destination, dates, and travelers. 

Warm visuals and clear CTAs enhance the user experience, while seamless navigation makes exploring property options stress-free. 

This design caters to travelers seeking convenience and ease in planning their perfect getaway.

41. Belvilla

Belvilla’s website captivates with vibrant visuals and a design focused on ease of use. 

The homepage prominently displays trending destinations and limited-time offers, with helpful filters like “Free Cancellation” and “Swimming Pool” to refine search results. 

The intuitive search bar makes entering travel details quick and effortless. Festive promotions add a sense of urgency, effectively encouraging users to book memorable vacations.

42. Cottages.com

Designed to evoke tranquility, Cottages.com creates a peaceful escape with its countryside-inspired design. 

Featuring a clean search bar for easy destination and guest filtering, it allows users to find their perfect getaway quickly. 

Trustpilot ratings build credibility, while scenic images of cottages enhance the inviting atmosphere. 

With seasonal themes and curated listings adding charm, this vacation rental website design ensures smooth navigation and makes booking effortless for users.

43. HomeStay.com

HomeStay.com’s website offers a welcoming and cozy design, mirroring the personal touch of staying with a host family. 

The homepage features a vibrant hero image that immediately evokes warmth and connection, paired with a clean and prominently placed search bar for quick access to destinations and dates.

The site’s layout strikes a balance between visuals and information, showcasing high-quality imagery and concise text to engage users without overwhelming them.

Overall, the website design fosters a sense of community and trust while providing a seamless experience for finding accommodations.

44. Tripadvisor

Tripadvisor’s website design masterfully blends functionality and inspiration, creating a seamless experience for travelers. 

The homepage greets users with a stunning hero image, evoking wanderlust and setting the tone for exploration. A prominently placed search bar simplifies navigation, allowing users to filter by destination and dates with ease.

The site’s clean, minimalist design ensures smooth browsing, while its organized navigation menu provides quick access to features like “Hotels,” “Restaurants,” “Vacation Rentals,” and more. Engaging visuals, interactive elements like maps, and curated sections such as “Vacation rentals in popular destinations” enhance the discovery experience.

Overall, the design balances clarity with engagement, making Tripadvisor a visually appealing and user-friendly platform for planning trips.

Get in touch with Mediaboom to design a high-performance vacation rental website that reflects your brand’s unique offerings.

45. DOMstay

DOMstay embraces a minimalist and elegant design that highlights the architectural beauty of its award-winning homes. 

The intuitive header menu offers straightforward navigation with options like “Stay,” “Design,” and “Contact,” ensuring an effortless browsing experience. 

A bold “Book your stay” call-to-action button encourages immediate engagement, while a full-width background image showcases the unique properties. 

Featuring designer Marta Nowicka adds a personal touch, appealing to users seeking premium, curated experiences. This vacation rental website design perfectly aligns with the brand’s boutique, high-end aesthetic.

46. Kip Hideaways

Kip Hideaways uses a minimalist, cozy design to spotlight curated escapes. A calming image of a cabin sets a peaceful tone, while the navigation bar with categories like “Hideaways” and “Collections” ensures effortless browsing. 

The soft pastel color scheme and clean typography emphasize the exclusivity and charm of each getaway, appealing to those seeking soulful, boutique experiences. 

The design enhances the sense of tranquility and uniqueness, creating a perfect space for retreat seekers.

47. Holiday Lettings

Holiday Lettings adopts a clean and structured design to ensure a seamless booking experience. 

The prominent search bar at the center allows users to filter by location, dates, and guests. The navigation includes useful features like “My shortlist” and “Manage my booking,” enhancing user convenience. 

Below the fold, curated destination tiles with imagery encourage exploration, catering to travelers seeking inspiration for their next getaway.

48. Only-apartments

Only-apartments’ design focuses on accessibility and affordability, making it a perfect choice for budget-conscious travelers. 

The central search bar streamlines the process of entering destination, dates, and guest details, while supporting icons like “Instant Booking” and “Customer Service” enhance trust. 

A warm background image creates a homely feel, reinforcing the comfort of staying in short-term apartment rentals worldwide. This vacation rental website design offers simplicity and ease, catering to users who prioritize convenience and value in their accommodation choices.

49. VacayMyWay

VacayMyWay employs a vibrant and inviting design, emphasizing relaxation and exploration. 

The clean, centralized search bar allows users to easily enter destination, dates, and guest details, supported by a prominent call-to-action, “Find Your Vacay.” 

The tropical background image sets a vacation-friendly tone, creating a sense of wanderlust. Below, curated vacation options provide inspiration, catering to users seeking personalized and diverse travel experiences. 

This layout blends simplicity with a warm aesthetic to encourage user engagement.

50. Hotels.com

Hotels.com combines vibrancy with user-friendliness in its design, focusing on convenience and value. 

The search bar is prominently placed, enabling travelers to quickly find accommodations by entering location, dates, and guest preferences. 

Banners highlighting member-exclusive discounts and benefits like free cancellations enhance the appeal, encouraging users to sign up. 

Curated property suggestions below the fold inspire exploration, while the intuitive layout ensures an easy booking process for both first-time and frequent travelers. This design emphasizes simplicity, affordability, and accessibility.

Vacation Rental Website Design Best Practices

As you team with a vacation rental website designer to showcase your properties, keep this advice in mind.

Share Insights, Blog Posts, and News to Establish Authority

Building trust, authority, and branding means publishing regular insights from your vacation rental company.

Create an editorial calendar to build out your blog posts. Plan to publish at least once a week and share news through your blog as well.

As you acquire a content library, you can use your blog posts for social media content, email content, and lead magnets.

Incorporate High-Quality Visuals for Property Showcases

Your audience relies on your visuals to present an adequate picture of what staying at one of your vacation properties is like.

The images and videos on your website must be high-resolution and detail-driven. The more immersive, the better.

That said, keep in mind that your visuals can’t delay your site loading speed, and that goes double on mobile devices. 

Create a User-Friendly Navigation Menu Design

Clear navigation is the name of the game in vacation rental website design.

Your navigation menu doesn’t have to scroll with the user, but it must contain all the information a visitor needs to make a booking decision.

That includes an about section, a properties page, a feature and amenities page, and options to connect with your company for questions about booking.

Add Interactive Maps for Location Insights

It’s a wide world out there!

If your vacation rental services are global, an interactive map is helpful for potential guests to visualize and plan other parts of their trip, such as their flight.

The interactive map should also feature location insights, such as a short blurb about each spot, to facilitate an easier choice for your customers.

Display Customer Reviews and Testimonials

One of the easiest and most efficient ways to build social proof is through reviews and testimonials.

Positive sentiment about your vacation rental service inspires others to book with you.

After all, almost half of consumers say that reviews are as trustworthy to them as personal recommendations, which goes to show how much weight reviews have.

If your vacation rental business lacks reviews, offering your guests money off their next stay can inspire them to take a few minutes to share their insights.

Post Awards and Certifications

Another form of social proof is sharing certifications and awards.

Some people have their doubts about the veracity of reviews, especially if your site only focuses on the positive, but these accolades are harder to dispute.

Position your awards and certifications above the fold so they’re one of the first things potential guests see when visiting your website.

Vacation Rental Websites: Unveiling the Design Trends Shaping 2025

The vacation rental landscape is constantly evolving, and websites need to keep pace.

Here’s a peek into the future with some of the hottest design trends that will dominate 2025:

Minimalism with Impact

Forget cluttered interfaces: clean, minimalist layouts are all the rage.

This allows high-quality visuals (think stunning photos and captivating videos) and clear calls to action (CTAs) to take center stage, boosting their effectiveness and driving conversions.

3D Tours: Stepping into Paradise

Imagine transporting potential guests straight into your vacation rentals without them leaving their couch.

This is the magic of 3D tours.

These lifelike experiences allow users to virtually explore the property, feel the ambiance, and envision themselves relaxing in paradise.

It’s a powerful tool that can significantly boost booking rates.

The AI Advantage: Personalization Powerhouse

AI is no longer science fiction.

Machine learning can understand your brand and guest preferences, crafting personalized recommendations that cater to individual needs and desires.

This could involve suggesting nearby attractions based on guest interests or recommending a specific property based on past booking behavior.

AI chatbots can also handle basic inquiries, freeing up your customer service team to focus on more complex issues.

Sustainable Chic: Embracing Eco-Conscious Design

Eco-friendly practices are no longer a niche concern.

Today’s travelers are increasingly environmentally conscious.

Highlighting sustainable features of your rentals and showcasing the beauty of the surrounding nature through design elements not only resonates with this growing audience but also positions your vacation rental brand as responsible and forward-thinking.

VR: The Ultimate Virtual Escape

Imagine a world where potential guests can experience your vacation rentals in virtual reality (VR).

This immersive technology, coupled with 3D tours, creates an unparalleled sense of presence.

Users can virtually explore the entire property, from the living room to the breathtaking ocean view, all from the comfort of their homes.

It’s a game-changer for the vacation rental industry.

By incorporating these trends into your website design, you can create a captivating and user-friendly experience that entices travelers to book their dream vacation at your rentals.

FAQs about Vacation Rental Website Design

Do You Have More Questions + CTA

If you have more questions or need assistance with your vacation rental website, please contact us. Our team at Mediaboom is ready to help you enhance your online presence and increase your bookings.

Conclusion

An effective vacation rental website design is key to driving more sales and boosting conversions. 

By implementing the strategies and drawing inspiration from the examples shared above, you can craft a site that not only enhances user experience but also achieves your business goals.

At Mediaboom, we specialize in designing professional and responsive websites tailored to vacation rental companies. Let us help you create a site that sets your brand apart and delivers measurable results. Contact us today to get started.

By: Frank DePino

Frank DePino is the Principal and Founder of Mediaboom, a digital marketing agency that partners with top hospitality and luxury brands. With over 30 years of experience, Frank has led strategic digital marketing initiatives for iconic names including Four Seasons, Ritz-Carlton, JW Marriott, Millennium Partners, and Guardian Jet. He specializes in helping hospitality businesses elevate their brand presence, generate leads, and enhance guest experiences through website design, SEO, content marketing, and paid media. Under Frank’s leadership, Mediaboom is a trusted partner for brands seeking meaningful digital growth in the competitive hospitality landscape.