seo for venture capital

SEO for Venture Capital – The Ultimate Guide

By: Frank DePino | June 25, 2021

Are you a company wondering how to make the most of venture capital? In that case, SEO can be your savior. 70 percent of marketers declare SEO to be a more effective strategy than pay-per-click (PPC) marketing campaigns.  

What is SEO for Venture Capital?

SEO or Search Engine Optimization is a digital strategy that increases the quantity and quantity of traffic to your company’s website. The optimization of various aspects of your website and its content can boost your company’s exposure and establish well-reputed brand awareness amongst the clients. The best part is that you do not need to spend a lot on SEO and still get organic traffic through non-paid search engine results. SEO ensures that you attract the right audience looking for products and services that you are offering. This automatically weeds out unwanted leads, and the traffic you get is all potential customers. The more traffic you get, the better your conversion rates are going to be. 

There are various components that you must optimize in order to get the best search engine results. Let us look at why SEO is a must for every venture capital firm. 

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3 Reasons Why Every Venture Capital Firm Must Leverage SEO

There are several benefits that make SEO a powerful ally for all tech startups and capital venture firms. Here is why.

1. Aids Your Brand Awareness Campaign

Do not make the classic mistake of treating SEO separate from your brand awareness efforts, as this could lead to disconnection between the two. Infusing SEO into your branding efforts will help you gain the best organic traffic to your company’s website, social media pages, and ads. 

Search Engine Optimization will spread the news about your brand or company in order to target potential audiences. Keyword usage to target your niche clients is the fastest, most effective way for venture firms like yourself to gain a competitive edge over other players in the game. 

The primary goal of SEO is to ensure that your company’s website lands on the very first page of Google‘s or any other search engine’s results. This means, every time a customer searches for a keyword that you have used in your content, the search engine will present them with your website in the top results.

Being amongst the top searches makes your website link an obvious choice to click on. This is simply because the customer perceives you as the most recommended business by the search engine itself.

2. Strengthening Your Trustworthiness

This one goes hand-in-hand with brand awareness. Trust plays a critical role when it comes to grabbing the attention of online customers. When a client searches online for venture capital firms looking for the best startup offers, they are looking for a business they can trust. 

For this to appear on the first page is of utmost importance. Did you know that 75 percent of people never visit the second page of the search engine’s results? Think about it, when was the last time you visited the second page of Google’s search engine results pages? – Probably never. 

This is a simple game of psyche; customers tend to perceive that search results appearing on the very first page of a SERP are the most trusted and credible businesses. Therefore, you must make the most of this mindset of the masses. 

SEO for venture capital will help increase your visibility on the first page of the search engine results, which will help build your brand image as a trustworthy company. 

3. Higher Traffic means Higher Conversion Rate

SEO will help you drive the most relevant or organic traffic to your website. One of the best ways to do so is by applying SEO to your content, i.e., your website and blogs. 

Think of it as an inbound marketing strategy, where an interested audience lands on your web pages willingly, making your job easier to convert them into customers. 

Therefore, every visitor landing on your website is a potential lead increasing your chances to make more sales.

Let us take a physical world scenario for an example, where every client walking into your store or office is an opportunity to make a sale. They will expect you to approach them to find out how you can help. A similar principle applies to when a visitor lands on your website. 

Google Search Console shows the increase in traffic for a venture capital firm after improving its SEO

3 Ways Make the Most of SEO for Venture Capital

Here are three ways you can make the most of the search engine optimization digital strategy. 

1. Optimization

As the name suggests, SEO’s first and primary goal is to optimize various aspects of your digital footprint. Here content takes center stage, and this is where you pull out all the weapons in your arsenal, i.e., keywords and keyphrases. 

A. Content 

Content is any information that informs the customers about your business, products, and services. Other content includes updates, news, the latest trends, and any additional information related to your niche.  

In order to make your content appear amongst the top search engine results, you will have to make it thick with relevant and trending keywords. Simply follow the below-mentioned steps to get the keyword density factor right. 

  • Research Keywords for the Content –to generate traffic via SEO for venture capital, you must conduct thorough research on the keywords. This will help you identify the keywords and keyphrases startups use to search for venture capital companies. 
  • Keyword Optimization of the Content – now that you know which keywords and keyphrases you must use, it is time to determine where and how you must use them within the content.  There are specific protocols set by search engines like Google as to where and how many times you must use the keywords. This will enable your content to reach its full potential for searchability. 
  • Time to organize your Content – organization of your content on the website has to be logical as it will help your website visitors to find relevant content with ease. This is what you also call “Good SEO” that will encourage the visitors to stay on your website for longer. The longer they stay, the more chances for them to buy from you. 

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What Type of Content Can You Optimize 

There are several types of content you can optimize other than your website. 

  • Blog Posts

Blogs are the most convenient and compelling content to deploy your SEO for venture capital. You can make them engaging with links that can entice the potential audience to click on and land on your website. Plus, you can even make a quick sales pitch in your blog and encourage customers to complete a call-to-action (CTA) to buy.

  • Products and Services Pages

You can optimize your products and services web pages to attract interested buyers. If a person has already made up their mind to buy from you, they can click on the purchase link appearing in search engine results. 

This way, you can help them avoid all hurdles and land directly on your product’s purchase page to buy from you. In your case, apply for venture capital solutions. 

Other contents include guides, tutorials, videos, infographics, slideshows, directories, glossaries, etc. There is no set rule that you must use all of this content on your website or digital marketing campaign.

It is entirely up to you to leverage any or all of these contents for search engine optimization. Just remember that customers love to deal with businesses that offer added value free of cost.

B. Links 

There are two types of links you can use in your SEO for a venture capital campaign.  

  • Internal Links – these are the links to drive traffic from one content on your website to another.  For example, you have written a blog about how venture capital can help tech startups. You can add a link that takes the reader to a web page to apply for venture capital and other services that your company offers. 
  • External Links – These are hyperlinks that refer to a domain other than your own official website. For example, if you are reporting research, study, market performance, and other news from the venture capital industry, you can add an external hyperlink to your resources’ website. 
Mediaboom shows the website of one of its clients who deals with Venture capital

2. Website 

While content stays the focus of search engine optimization for venture capital, you cannot do it without optimization of the platform, i.e., your website. The content on your web pages and backlinks are two of the most substantial aspects to match the search engine’s queries. 

Using backlinks is another important factor. A backlink refers to a link created when you link your website with another. The more backlinks you use, the better your website’s reputation will be for when users search for venture capital-associated queries. 

In most cases, you may have to upgrade your company’s website, also known as website migration. Here you will most likely need the help of experts to execute website migration in order to carry out SEO for venture capital.  

Here are two of the compulsory components to leveraging SEO during a website migration. 

A. Featured Snippets

A featured snippet plays a vital role in the optimization of your website for search engine results. Do not worry; there is no rocket science involved here. You come across featured snippets all the time on Google searches. They are short snippets of sentences that appear as an answer to your queries on top of Google’s search engine page. 

For example, if you search “what is SEO?” Google will first display a text comprising two or three sentences defining SEO, followed by other search results. If you are a venture capital firm looking to target specific startups, you can use snippet features to explain each of your products. 

In fact, you can use a snippet feature for each web page, blog, or post. Think of it as a small preview explaining to the customer what they can expect to find on a particular link or web page. 

Page Speed ​​Insight shows the best results obtained in terms of speed as a result of SEO optimization

B. Web Pages Speed 

So, you may be wondering if a web page’s speed matters in SEO for venture capital. Well, a simple answer is a “yes.” Page speed affects your search engine ranking directly. This is due to Google’s Algorithm to gauge speed for web page ranking

Moreover, the speed of your web page can also affect the bounce rate while reducing the time consumers spend on your website. According to Google, they aim for a website to load under half two seconds, and not longer than 2 seconds is too long. 

Page speed is of utmost importance here because users are always looking for quick services in the fast-paced world we live in. The faster your page loads, the more efficient they will perceive your company to be. 

A slow-loading page will bore or frustrate the potential clients, and they will bounce to a competitor’s link. This will end up increasing your website’s bounce rate, and Google will notice this. If this continues, Google will stop ranking you among the top search results.

This means that the better your page speed is, the better the chances that visitors will stay on the website. This kills two birds with one stone, i.e., improves your chances of conversions as well as boosts your rating in Google’s ranking algorithm. 

C. Mobile Optimization 

Another critical aspect of deploying SEO for capital venture companies is for you to mobile-optimize your website. Here is why. 

  • This will enhance your website’s speed no matter what device the clients use
  • Your user’s experience will improve and entice them to spend increased average time on your website or web pages. 
  • The more time the user spends on your website, the higher your chances to engage with them
  • It also improves your mobile SEO
  • You can optimize your website for better local SEO to attract local startups.

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Let the Experts in SEO for Venture Capitals Help You

Whether you are a new venture capital firm or a well-established firm looking to refresh your digital marketing strategy with SEO, then Media Boom is your go-to expert. We have a team of SEO experts with extensive knowledge of the venture capital sector. 

We offer the most cutting-edge SEO solutions to optimize your website, content, and other aspects of your online presence to improve your rankings and boost return on investments (ROI). Contact Us Today to discuss your goals, and let us take care of the rest.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.


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