Local B2C Leads – Gain Lead with Proven Strategies

Are you a Business-to-Consumer (B2C) company looking to generate local B2C leads? Or do you wish your brand, products, and services to be on top of local users’ search results? 

If your answer is ‘yes’ to either or both of the questions, then you are in the right place. 

Business-to-Consumer (B2C) digital marketing is a set of best strategies and practices to help a business promote its brand, products, or services to consumers. Businesses can use several online channels such as social media, websites, videos, blogs etc. to generate local B2C leads. Although traditional marketing practices still exist, B2C digital marketing is becoming an essential tactic of most companies. 

That said, there is an entire system working in the background when it comes to B2C digital marketing.

Thus, it is always a good idea to familiarize yourself with the full understanding of how B2C digital marketing can help you target your local demographic. 

The Need for B2C Digital Marketing

No matter what product or service you want to promote, B2C digital marketing can help you reach your target audience smartly and cost-effectively. 

Most importantly, since B2C digital marketing is all about the Internet, you will have a wide array of channels at your disposal to reach out to the local consumers. 

The most effective channel will vary depending on various factors such as what product you are selling, your target audience, their age, education, profession etc.

However, websites remain the most effective medium because most consumers turn to the web when searching for local businesses’ information.

B2C digital marketing is all about a perfect synchronization between all aspects of your online presence. At the end of the day, you want all local B2C leads to take your consumers to your website for sales conversion. 

7 Ways for Online Lead Generation

Online lead generation refers to creating ways to pique consumers’ interest and compel them into visiting your website for purchase.

Here are the seven most common ways to generate local B2C leads. 

1. Google Ads

Google Ads include display, search, app, and video advertisements. You can use Google Ads to showcase your brand, products and services on various websites partnered with Google. 

There are three most common ways Google Ads can enhance your digital marketing strategy to generate local B2C leads.

Search Campaign

You can use Google search ads to appear in the top search results against local customers’ searches. 

You can set parameters using a keyword to reach consumers interested in buying a product or service similar to yours. Every time a local consumer searches for the product you sell, a Google search campaign will display your ad name one of the top results. 

Display Ads

You can reach the target audience in multiple online markets simultaneously. Google Display Ads help promote your business when local consumers browse online, check their Gmail, use smartphones, apps, and watch YouTube videos. 

Did you know that Google Display Network has an outreach to over 90 percent of the Internet users globally? These include news pages, blogs, websites, and Google-owned sites such as YouTube and Gmail etc. 

Remarketing

If you wish to target existing or previous consumers, remarketing allows you to connect with them via the website as well as the mobile app. 

Google Ads will strategically display your ads in front of the existing consumers while browsing through Google and its partner sites. This will help you keep your brand on top of your consumers’ minds next time they wish to buy a product you sell. 

2. Local SEO

If you are looking for an SEO optimization strategy to help increase your business’s visibility locally, local SEO is the solution. If you run a business with a physical location or serve a specific geographic area, you can undoubtedly benefit from this digital marketing strategy to generate local B2C leads. 

However, there are two ways to use Local SEO to your advantage: 

Business Listings

Did you know you can use Google Business Profile to create a business listing? This will allow you to add your office details such as name, address, contact details, and a map location on a digital business card. You can even add links to your social media business pages, websites etc. 

Whenever a user searches for a product similar to yours, they will be able to see your listing with all the information. 

Other Online Services

You can also use other services such as Bing by Microsoft, Yelp, etc., to create a digital business listing to entice new and existing consumers. 

3. Social Media (Advertising and posting)

Whether you wish to advertise your brand, products, and service or just want to share an update about your business, social media is a perfect platform to do so. It allows you to promote your brand and enable you to communicate with your existing and new clients effectively. 

Although there are several social media giants out there, three of them stand above all. 

Facebook

You can use Facebook to market your brand and generate local B2C leads. How? There are several ways, including Facebook business page, Facebook groups, creating a digital shop in the Facebook marketplace etc. 

You can regularly communicate with followers by posting important information, urgent announcements, latest promotions, discounts, and other regular updates. 

Did you know that you can target a specific audience on Facebook using various filters? 

You can select your target audience based on their age, gender, education, profession, interests, lifestyle etc. This will allow you to advertise to a specific group interested in buying your product, increasing your sales conversion chances. 

Instagram

Instagram allows your business to target and communicate with potential consumers by posting images and short videos. You can either post them on your business account or create short stories. Moreover, you can also engage and interact with your consumers by creating polls and competitions. 

Like Facebook, you can use filters to select the audience you wish to promote your brand.

YouTube

We all know YouTube is the most popular video content website on this planet, with 2 billion users. Hence, you will have to put your creative cap on and come up with interactive and fun videos to advertise your brand. 

Consumers love to consume content on-the-go, and YouTube is the perfect way for your business to showcase your products and services. 

An important tip here, we recommend you to collaborate with social media influencers available on all of the above three social media platforms. These influencers already have a strong following in thousands (if not millions).

These influencers enjoy the status of celebrities on social media. Contact the influencers and ask if they will be willing to promote your brand. Not only will it increase your credibility but give direct and quick access to a large audience and help generate local B2C leads.

4. Landing Page Creation

Landing pages are like hooks to entice your consumers surfing the Internet and compelling them to click on the link to visit your website. Once they are on your website, you can use creative content, interactive videos, and other promotional tactics for sales conversion. 

You can create landing pages targeting specific locations, such as towns, cities and states, or you can target specific people searching for products or services similar to yours. 

For example, if you want to target people in your town who need a new metal roof, you can create a landing page for “metal roof contractors in Norwalk, CT”. 

5. Opt-In Offers

An Opt-In offer is also known as a “lead offer” or a lead magnet, which is an incentive you can offer in exchange for a consumers’ email address. Your lead offer can be in many forms such as newsletter, e-book etc. but it has to be something good. 

You can offer free trial materials to soft sell them before the consumer commits to buying. Moreover, you can ask a consumer to subscribe to your mailing list, and you can offer free whitepaper, tools, software, and educational resources to help them. 

6. Follow Up via Email Marketing 

Email may have been the oldest feature of the Internet, but it is still relevant. Email marketing allows you to communicate with your existing customers and send out invitations to the local target audience and convert them into local B2C leads. 

Follow-up Automation

If you are a B2C company, you can use email marketing to follow up on your existing leads. When a consumer subscribes to your mailing list, they give you consent to contact them. 

You can email them new promotions, discounts, seasonal sales, special offers, and information about your brand. Thus, it is easier to pursue them as they expect to hear from you. 

7. Brand Consistency 

Consistency is a critical aspect that most businesses fail to understand. Scattered and conflicting information about your brand, product, or services may confuse or put off your consumers. 

Therefore, ensure all the content on your website, social media profiles, and other digital platforms are consistent and up-to-date to generate good local B2C leads. 

Offline Lead Generation

Offline Lead generation is all about using traditional marketing methods to advertise your business locally or globally. There are three ways of doing so:

1. Print Marketing

Although consumers have moved to the digital world to get their chunk of daily news and information, newspaper and magazines continue to fly off the shelves. Hence, you cannot ignore or underestimate the impact of the ol’ fashioned newspaper or magazine ads, especially when targeting a local demographic. 

2. Mailer

You can still use direct mail to advertise your business to locally targeted customers. You can either send standard discount vouchers, coupons or merely a folded flyer through the mailbox. The idea is to send information about your products and services for quick viewing. 

3. Radio and TV

Yes, it is the era of online streaming, YouTube, and Netflix, but millions still tune into a radio station or regularly sit in front of their tellies. 

After all, that is how businesses have been advertising their products and services on TV and radio for decades before the Internet came along, and to be honest, they did pretty well.

 So do not undermine or ignore these mediums as they can showcase your brand to millions to generate local B2C leads. 

That said, as a B2C company, you must strive to align your offline lead generation strategy with an online B2C lead generation strategy for fuller impact. 

View the success of your Campaign

Now that you know how digital marketing can help your business generate local B2C leads by targeting local customers, you must also monitor and optimize it. Here are three ways to monitor and analyze your digital marketing campaign for better performance and return on investments. 

You can use this web analytics service by Google to analyze your website’s in-depth details, such as traffic reports and the number of visitors. 

You can monitor the performance of your WebPages and digital marketing strategy in real-time. This valuable insight will allow you to tweak your digital marketing campaign for enhanced performance, sales conversion, and ROIs. 

2. Heatmapping

A heatmap in digital marketing is an analytical tool worth more than a thousand reports. Heatmapping allows you to view each web page’s performance or ad and what you must do to optimize it. You will also be able to identify the elements adversely affecting your digital marketing campaign. 

With a click maps feature, you will be able to see when customers click on a non-clickable part on the webpage or post and readjust it accordingly. 

You can also check how many visitors click on your call-to-action (CTA) button and how many ignored it. Heatmapping allows your digital marketing team to notice where customers or visitors look for direction cues etc. 

3. Goal tracking

Are your website visitors and customers taking specific actions you want? Tracking ‘micro-conversion’ like link clicks and opens allows your business to find out where consumers fall out of the funnel and adapt strategies to pull them back in. 

Goal tracking is important; you can observe how long it takes for your consumer to take the desired action. Moreover, you can also track the number of consumers who completed the goals and the percentage converted to buying customers. 

Communication is the Key

Digital marketing and advertising are all about interaction and communication with your consumers.

 Apart from all the strategies mentioned above, you can use several other ways to communicate directly with your existing and potential customers, such as: 

• Social media messaging
• Chatbots (integrated into your website or blog posts)
• Reply to their queries and testimonials as quickly as possible. 
• The sense of gratification compels a consumer to return for more business or refer you to others. 

Let Us Help You

If you are a B2C company looking for digital marketing experts to design and deploy a successful marketing campaign to generate local B2C leads, MediaBoom is your go-to marketing agency.

We are the experts in lead generation marketing strategy through cutting-edge brand awareness and ROI generation techniques.