Hotel marketing agency

Hotel Marketing Agency – Benefits of hiring the best

By: Frank DePino | August 4, 2022

A hotel marketing agency can help you oversee your marketing plan from creation to implementation which is key to an organization’s success. Hiring a marketing agency can be a tough decision and you might be on the fence about this. In doing so, you will boost your digital presence and set your brand apart from the competition.

Utilizing the services of a hotel marketing agency is extremely beneficial because offers a wide range of services which will all result in increasing sales, boosting your brand identity, and positively affecting your return on investment. 

Read along as we discuss the different benefits of hiring a hotel marketing agency so that your company can fully realize your marketing potential.

Benefits of hiring an agency specialized in hotel marketing

What is hotel marketing?

Hotel marketing refers to marketing strategies that hotels utilize to promote their branding and widen their customer reach. There are many marketing tools that come into play in this specific niche; but ultimately, the main goal is to increase the number of bookings and guests. 

Hotel marketing can either be online, offline or a combination of both. Internet-based and digital advertising has changed the way hotels are being marketed. It is easy to compare and contrast the amenities that each hotel has to offer but travelers nowadays are more enamored with the experience that they will feel when booking in a hotel.

Hotel marketing has changed drastically over the last decade with stress on digital marketing services. Statistically speaking, more than half of surveyed consumers used an online booking service to book a hotel for their travels. 

The number of travelers going online to select hotels for their next travel destination is increasing. Your hotel can capitalize on this by having a digitalized hotel marketing strategy plan. This is beneficial because it will create brand exposure for people who are looking for a hotel experience. 

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What is a hotel marketing agency?

The hospitality industry is very competitive with travelers visiting a total of 38 websites before making a hotel booking.  To make your hotel stand out and increase the number of website hits and bookings, hiring a hotel marketing agency is an essential move. 

A hotel marketing agency is an outside company that you can hire to run your hotel marketing plan. Hotel marketing agencies are made up of specialized industry experts who can help develop your marketing plan and run it so that you can achieve the results that you want.

Hiring a hotel marketing agency is not an easy feat because you have to hire a company that is reliable and can deliver the results that you need. Working with a reputable and knowledgeable company is also important so that they can understand your branding and implement strategies that will highlight the best of your brand. 

Benefits of Hiring a hotel marketing agency

The hospitality industry is a specialized niche. This means that marketing strategies that you can apply in other industries might not work with the hospitality industry. The reason for this is because instead of a product that you are selling, you are marketing an experience that consumers will feel when they book your hotel. 

Because of this specialized niche, hiring a hotel marketing agency is important because they can bring so many benefits to the table which will boost your brand awareness and increase bookings.

Here are the many different benefits of hiring a hotel marketing agency:

Digital marketeters working in a hotel

1. Knowledge and expertise

A hotel marketing agency will be able to apply their specialized knowledge and expertise to implement the best marketing strategy for your hotel. They are deemed to be industry experts who are knowledgeable about the different trends and marketing strategies that work.

This specific type of agency is highly-specialized which means that they are also well-versed with the different challenges that the hospitality industry is facing. They will help you come up with solutions to counter these challenges and boost your brand’s strength to attract more customers. 

Because you are working with an agency that is an expert in the field, you can also achieve peace of mind when it comes to implementing your marketing plan. A hotel marketing agency can tell your story and boost your brand while implementing different marketing solutions. 

2. Cost-effective

There are business owners who are adamant against hiring outside companies because they want to do everything in-house. Another main reason why hotel owners tend to do their marketing is that they don’t want to spend money on outside resources.

Contrary to popular belief, hiring a hotel marketing agency is cost-effective because they will do everything from start to finish. Having a company that is responsible for marketing can positively affect your business. This will enable you to allocate time and energy to other fields of your business that needs your attention. 

When you have a marketing department in-house you are spending on staff’s salaries as well as other associated staffing costs that can add up. This in-house department works full-time. On the contrary, you can hire a hotel marketing agency seasonally or on a per-project basis. 

Having a hotel marketing agency is usually more cost-effective than maintaining an in-house marketing department full-time.

A digital marketing agency can offer a different perspective to your hotel

3. They offer a different perspective

Sometimes all it takes is to have the opinion and expertise of an outside party to make changes in your marketing plan. Most ideas that come from hotel marketing agencies are more digital and unique; it puts in fresher ideas and perspectives that you probably didn’t even think of. 

Hotel marketing agencies are also abreast of different trends and changes in the industry. It means that they can help you develop cutting-edge ideas that are advanced. This will increase the competitive advantage of your hotel and differentiate you from the competition.

4. Get help from start to finish and everything in between

A hotel marketing agency can help develop your marketing plan and find ways to implement it. They can also help with reporting and monitoring to see which strategies generate the most activity and which ones need improvement. This is helpful in terms of finding out which tools you should concentrate on and which ones you have to improve or scrap altogether.

When a specific marketing strategy is not working, a hotel marketing agency can also help you make informed decisions on whether to enhance this strategy or change it up.

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5. Help with changes

Most hotels go through a development phase wherein the ownership changes, or a major remodel was completed recently. Any impactful changes can alter your marketing strategy and a hotel marketing agency can help with this. 

A hotel marketing agency can help you navigate and translate these changes into a positive. Regardless of whether the changes are big or small. An agency can help market these changes and make your hotel and brand more desirable to consumers. 

6. Capitalize on your digital presence

Most hotel marketing agencies tend to lean heavily on digital marketing. Actually, it can create ways to target specific audiences that are looking for hotels or specialized experiences. Your hotel’s digital presence is an essential part of your branding strategy. Mainly because 85% of people use search engines to look for hotels instead of going straight to the hotel’s official website. 

Because of this, hotel marketing agencies tend to focus on content marketing, search engine optimization, and PPC ads to boost the traffic to a hotel’s website from search engines

Optimizing your website is also an important factor in your digital marketing strategy; all of the tools mentioned above will lead to your website. Your website should have eye-catching content, pictures, videos, and even a virtual tour. The content should also be relevant and up to date.

Content marketing also includes campaigns and promotions that your hotel will roll out to consumers. The goal is to entice potential guests in booking a stay. This can translate to social media account management, email marketing, and using influencers to promote your hotel.

Manage the reputation of your hotel

7. Manage your reputation

Reputation is king, especially in the hospitality industry. More than half of consumers read hotel reviews before booking a hotel. In this way, they can have an inkling of what people are saying about their stay.

Because of this, it is important to hire a hotel marketing agency because they can help curate a guest experience. This will guarantee great reviews that can be posted on your website, social media sites, and other hotel booking websites. 

Conclusion

Hiring a hotel marketing agency is a beneficial decision to boost your hotel’s online presence through digital marketing tools. By utilizing the services of a hotel marketing agency, you will unlock your full potential, reach the goals set in your marketing plan and effectively increase brand awareness which will contribute positively to your bottom line.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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