Financial advisor advertising can be a highly regulated and competitive domain, meaning there is a lot you will have to bear in mind. You must strive to get noticed, stand-out to your target audience, and stay relevant to your consumers.
If you are a financial advisor without a digital advertisement campaign, you are definitely ignoring an effective communication channel. According to Smart Insight statistics 2020, 81 percent of users search online for a product or a service provider.
“Online advertising is crucial for financial service providers to attract more clients. It is an effective channel to project who you are to the online customers. You can capture your target audience’s attention and influence their decisions by educating them about your services. Digital advertising can help your company penetrate new markets and increase your conversion rate and ROI.”
According to Google, online advertising has numerous benefits; it is broad, fast, flexible, and trackable. It means you can deploy a digital advertising campaign on a large scale, customize it to fit your business needs, and track its performance in real-time and adapt accordingly.
Although there are numerous advantages of implementing a digital advertisement campaign, three of them make the most significant impact.
Online advertising will enable your company to cover a wider spectrum of the existing market. Additionally, it will open doors to new marketplaces such as social media platforms and online financial services portals.
Some of the most common ways to target your audience include:
If you are not sure where to start, you can always seek experts’ advice to design an effective online financial advisor advertising campaign.
All you need to do is target the right set of customers who are more likely to show interest in your products and services. There are various tools at your disposal, such as social ads, video ads, and display ads (we will discuss them in detail later).
By implementing online advertising into your business’s existing strategy, you will be able to do much more than targeting new customers – you will also be able to do the following:
Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.
Online ads play a vital role in increasing traffic to your website and online service portal.
A lead is your first contact with the consumer. It happens when a visitor shows interest in your service by submitting a contact request. This request may come as an email, a message with a phone number to call back, or through your social media business page, etc.
You can use promotional services to entice a visitor into providing this contact information by offering a service such as a,
In short, lead generation initiates the official relationship between your company and the prospect. By providing their contact information, they give you consent to contact them. Hence, the more leads you generate, the higher are your chances of conversion to increase sales and ROI.
So remember, it is a simple formula, the more traffic you drive to your website, the more leads you are likely to generate. It will translate into more opportunities to pitch your financial services to potential clients, increasing the probability of potential sales, and return on investment.
Having a strong financial advisor advertising campaign will build your company’s trust amongst the audience. The reason is the ability of online advertising to showcase the details of your services that may be beneficial to the consumer.
It will also enhance your brand awareness amongst your existing audience as consistent online advertising will keep your company on top of their minds. Their familiarity with your business name will pursue them to contact you next time they are looking for financial services.
While contacting new clients is important, contacting your existing clients is equally significant. You can also remarket your services to people, who did not respond to your first or previous attempts.
In order to improve your brand awareness, you will have to do the following:
Now that you are aware of how important online financial advisor advertising is, let us look into the most effective types of digital advertising that can help you design your strategy.
Knowing where to invest your time, energy, and money is critical for any business sector, and the stakes are even higher when you are offering financial solutions. So let us dive right into different types of digital advertisements at your disposal.
Using Google Ads will enable your ads to appear on both mobile and desktop devices. You can use services such as Google Display Ads, which also allows you to target specific devices. For example, you can choose to target only tablet users or smartphone users, etc.
Google Ads is a platform that allows you to publish ads within browsers, apps, and Google search results. Here are the types of advertisements you can use on tablets and smartphones.
The key differentiator that gives Google Ads the edge is Google’s position as the world’s most popular search engine. It allows your company to showcase your financial services to the whole world.
Google Display Network allows you to design visually appealing financial advisor advertising and place them simultaneously on more than two million websites and mobile apps. It also has the capability to display your ad to the right audience at the right time and place.
With Google display network, you get more control of your advertising campaign and choose where you want to place your ads. Some of the main targeting capabilities and features of this ad network are:
Online users conduct a Google search for almost every product and service they are looking for. According to Forbes, 71 percent of users will click on the search results displayed on the first page on Google. Therefore, you must invest to ensure you appear in those top search results to reap the benefits.
Why? – There are three main reasons
If you are stuck in the conundrum to use video ads, you are losing on a big opportunity here. Avoid incorporating a video as a part of your financial advisor campaign, and you will be left behind.
Here are seven reasons why.
Most importantly, analytics never lie. The primary video platforms, such as YouTube and Facebook, have features that help gauge your video ad’s performance in real-time. Knowing the number of shares, views, likes, and reading consumers’ feedback will help you do better in the future.
Financial advisor advertising on social media comes with several benefits. The most significant one is the exponential number of users.
Here are some of the statistics to demonstrate how big of an audience we are talking about that you can target using various social networking platforms.
You can use various ways to design your financial advisor advertising campaign on social media. You can use it as
In short, establishing your presence on social media will open a new world of opportunity for your finance company. Therefore, it is imperative that you get started on developing a sound and customized social media ad campaign that fits your business model and fulfills your needs.
Whether you are an independent financial advisor or a wealth management company wishing to deploy a financial advisor advertising campaign but do not know where to begin, let the Mediaboom help you.
We’re a digital marketing agency with the expertise to help boost brand awareness and increase website traffic to generate quality leads, which will ultimately increase your sales.
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