Home Builder SEO

Home Builder SEO – Grow Your Business with These 15 Tips

By: Frank DePino | July 10, 2024

According to data from IBISWorld, there are an estimated 447,390 home building enterprises in the United States alone.

With the competition only growing steeper, construction companies must rely on home builder SEO to improve online visibility and get a bigger cut of clients.

What are SEO services, and why are they important?

Search engine optimization for home builders entails on-page and off-page strategies to improve your ranking on search engine results pages. Optimizing your online presence ensures accessibility and visibility, allowing you to collect a steady stream of qualified leads and convert more customers.

Mastering the basics of SEO doesn’t have to be hard when you have Mediaboom’s guidance to get you through. We’ll identify the top strategies for better rankings and some emerging trends to know about.

1. Conduct Comprehensive Keyword Research

You must commit to thorough keyword research. After all, keywords are the backbone of any SEO home builder strategy.

Selecting the right keywords can make your home-building business more visible…or invisible.

Tools like SEMrush, Google Keyword Planner, Ahrefs, Google Trends, and AnswerThePublic can help you research keywords that are relevant to your target market.

You should have a good mix of short- and long-tail keywords, with the latter longer and containing more specific search queries.

Another concern as your home-building business conducts keyword research is keyword difficulty.

The difficulty determines how likely the term is to rank.

Low-difficulty keywords rank easily, but they’re considered low-hanging fruit, so it will be harder to stand out since these keywords are so oversaturated.

High-difficulty keywords are like a ghost town; no one searches for them.

The best keywords have a difficulty somewhere in the middle.

2. Optimize Your Page Titles and Meta Descriptions

Here’s a technical on-page SEO strategy for you. Optimizing your website requires metadata, such as meta descriptions and page titles.

Meta descriptions are short blurbs about your content that don’t exceed 150 characters, and titles are how you grab people’s attention and motivate them to read your web content.

Insert the keywords you researched into your titles and meta descriptions, doing so naturally so Google doesn’t accuse you of keyword stuffing.

Mobile view of Mediaboom website shows their homepage, resources and their blog content

3. Mobile-First Indexing

Another element of home builder SEO is mobile-first indexing. You see, when determining how a page will rank, Google and other search engines use a web crawler or bot.

The crawler will review your website architecture to determine its rank.

Using mobile-first indexing means the crawler will index the mobile version of your website over the desktop version.

Before you submit your site for crawling, ensure it’s responsive, easy to navigate, and otherwise mobile-optimized. It should load quickly and have a navigable sitemap.

You also need structured data markup, the language of search engine crawlers, to give direction on where to go when crawling your website.

Then, you’re officially ready for indexing.

4. Improve the User Experience (UX)

Maximizing the user experience is another important task as part of your SEO strategy.

There are plenty of ways to make browsing your website more enjoyable and fruitful, including:

  • Improve the website loading speed, with a site ideally loading in up to eight seconds on mobile and two seconds on desktop. If it takes any longer, the bounce rate begins to increase.
  • Incorporate more whitespace throughout your website design to break up visual elements and allow photos and videos of your before-and-after work to stand out more.
  • Use a simpler website design, as it will be easier for your prospective clients to find the information they need.
  • Make navigation clear and effortless, using hamburger menus and other menu styles for better website design.
  • Cut down on the number of pages on your site. Excess information can be confusing to your audience and will clutter your navigation bar.

Take a look at Mediaboom’s most recommended home builder websites for more optimization ideas.

5. Use Video Content   

Yes, the world is still just as obsessed with video content as it’s ever been, with almost 90 percent of marketers reporting that video plays a critical role in their marketing strategies in 2024.

There are so many types of videos you can create to connect with and engage your audience. You can specialize in shorts, which are short-form videos under a minute.

You might upload educational content, such as explainers of your construction services.

Perhaps you share home maintenance tips so your clients can maximize the enjoyment of their properties for years.

While many forms of video content will elevate your brand, the key to using videos for home builder SEO is to focus on the topics identified in your keyword research.

The videos should be high-quality and optimized, with attention-grabbing thumbnails, carefully curated video titles and captions, and timestamps for easy access among your viewers.

Read up on more pointers on video marketing courtesy of Mediaboom.

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6. Create and Manage a Detailed Google Business Profile

In 2024, the average Google Business profile attracts roughly 200 interactions or clicks a month, with about half of the clicks going to the business’s website.

However, you have to optimize your Google Business profile to achieve those kinds of results.

If you have yet to claim your Google Business profile, that’s the first order of business. Once you can access the profile, you will have full reign to modify it as needed.

All your information should be accurate, from the business address to the hours, website link, the whole nine.

Google uses criteria such as prominence, distance, and relevance to determine your local ranking, meaning your home builder service would appear when someone searches for “home builder in [area].”

7. Develop Engaging, High-Quality Content

The right content will take your home builder SEO strategy further and help you rank. Identifying the best kind of content to produce doesn’t have to be as hard as you think, either.

For instance, there’s video, as discussed before. You can also put together blog content, webinars, eBooks, whitepapers, case studies, and podcasts.

No matter the content you choose to elevate your business, the key is relevancy.

The keyword research you perform should help you find topics your target market searches for.

The content should answer their questions, provide helpful information, but not go on longer than necessary.

Search intent is another important consideration. If someone is searching for A, does B and C provide more information about A, or is it extraneous?

The last pillar of quality content is consistency. Building an editorial calendar will allow you to create content on a regular basis and maintain your rank.

Excellent metrics of a website with PageSpeed Insights

8. Implement Effective On-Page SEO Practices

Improving search volume for your home builder website requires using on-page SEO, which are the changes you make to your website for a better rank.

Here is a rundown of practices you can implement:

  • Optimize your images by adding alt tag data describing the contents of the image.
  • Improve your website loading speed.
  • Add metadata.
  • Optimize your website for mobile.
  • Review your internal links, providing links only to relevant and helpful content. Make sure the anchor text is clear about where the link takes the user.
  • Incorporate keywords into your page URLs.
  • Add headers if your site doesn’t have them.
  • Use structured markup data.

9. Establish a Robust Link-Building Strategy

You also need off-page SEO, especially link-building.

These days, businesses of any size can buy their links, but search engines like Google don’t perceive this favorably.

Your SEO strategies should be white-hat or legally obtained rather than black-hat.

So, how do you get backlinks the responsible way? Try these tips:

  • Find reputable names in your industry and request a guest post arrangement.
  • Work with an influencer, having them review your services and link to your website.
  • Submit your business name to home builder directories online.
  • Produce skyscraper content.
  • Publish high-authority, valuable content and ask your audience to share it.

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10. Schema Markup and Structured Data

We already mentioned the value of structured data or schema markup before, but let’s delve deeper into it.

Search engine crawlers will review the format of structured data, categorizing the page based on its content.

So, let’s say you published a recipe on your website. According to Google, the required information would be the calories and nutrition, cooking temperature, cooking time, and ingredients.

If you didn’t have all these elements, your page wouldn’t rank as well as one that did.

11. Utilize Social Media

Home builder SEO should include social media elements like so:

  • Incorporate social sharing buttons into your website design.
  • Use the keywords you researched and identified in your social posts.
  • Reconfigure blog or website content into social media posts, such as making long-form videos into shorts or transforming a blog post into a LinkedIn carousel.
  • Optimize your social media profile.
  • Post your website content on social media.
  • Pair with influencers to spread your reach.

12. Track Success with SEO Analytics Tools

The only way to gauge the performance of your home builder SEO strategy is by measuring metrics.

Besides your SERP positioning, which will be the primary KPI you’ll focus on, you should also track:

  • Technical site health, which determines the rate of technical errors.
  • Domain authority, which indicates the likelihood of your site ranking.
  • Engagement rate, or how much your audience likes your content.
  • Impressions, which determines how often someone sees your website in search results.
  • Click-through rate to measure how many clicks your website gets.
  • Time on the page, which tells you which of your web pages get the most traffic.
  • Organic search traffic, or that which you obtain naturally, not through ads.
Website metrics with high impressions, total clicks, average CTR and average position by Google Analytics

13. Optimize Website Pages for Higher Conversion Rates

What better way to improve your home builder SEO than through your website?

Your web pages should be optimized to drive more traffic and increase your visibility. Improving your site for a better SERP rating also augments the user experience.

Here are some elements to focus on as you optimize your site:

  • Review the content published on your website. Is it time to target a different keyword or update the content to be more current? You might also find some duplicates, which you should remove.
  • Use the optimization best practices discussed throughout this guide to improve your content.
  • Improve your website speed by curtailing the use of JavaScript and optimizing your images.
  • Research target keywords.
  • Focus on strengthening your backlink profile.

14. Ensure Regular Indexing and Crawling by Search Engines

As you strive to make more improvements to your search engine optimization, you should submit your website to Google or a search engine of your choosing.

Search engine crawlers will scan websites at varying rates. Sometimes, it happens every couple of days, and in other instances, every few weeks.

You should be ready, as when the crawler combs through your site, your rank will be impacted for better or worse.

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15. Keep Up with the Latest SEO Trends

Your strategy will benefit from staying abreast of the hottest trends and news in search engine optimization.

Continue reading for some of those trends and be sure to contact Mediaboom for the best in home builder SEO services.

New Trends and Technologies for Home Builder SEO

So, what’s coming down the pike in SEO?

Our experts at Mediaboom have identified six can’t-miss trends in 2024.

Voice Search Optimization

The rise of voice search is well-documented, with 40 percent of adults using a voice search device every day, says G2 Learning Hub.

Most of the searches, 80 percent, that occur in 2024 on a voice search device are conversational, notes G2.

That means your home-building business needs to be ready to rise to the challenge, performing keyword research to discover conversational terms your audience is searching for.

Next, implement them into your website, blog content, and social media posts to elevate your rank.

Mediaboom optimized its Google Business Profile for the Local SEO

Advanced Local SEO Techniques

Local SEO is having a popularity explosion at current, with SEMrush reporting that “open now near me” searches increased by a massive 400 percent in 2022.

People want products and services right away, and using this local search term helps them get what they need.

Not only that, but SEMrush found that 60 percent of people who search for services or products through local search will connect with the businesses they find in their search.

That’s why it’s so important to optimize your Google Business profile.

Your site needs to be ready to go. If it loads too slowly or redirects, you’re going to lose those potential clients. 

Enhanced User Experience with AR/VR

Home builder SEO has grown massively in a short period thanks to technology such as virtual reality and augmented reality.

AR is a blend of 3D and real life, while VR is a more immersive 3D experience.

Both allow prospective clients to envision what your home building services can do for them.

They can see what a home built by your talented contractors would look like in full 3D, including the exterior style, interior décor, and household features.

Becoming known as a “try-before-you-buy” technology, AR and VR have bridged the gap for many brands, from home builders to eCommerce businesses.

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Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.

Progressive Web Apps (PWAs)

Another trend impacting SEO for home builders is progressive web apps or PWAs. These web-based apps use WebAssembly, JavaScript, CSS, or HTML.

Due to their design, you can use a PWA on any device, including desktop computers, smartphones, and tablets.

What kind of impact does this have on SEO, you ask?

Well, search engine crawlers can and do index PWAs the same way they do any other website.

That said, there are some differences. PWAs rely on client-side rendering due to their JavaScript design, whereas traditional websites use server-side rendering instead.

Another difference is that search engine crawlers must enter a rendering stage due to the inclusion of JavaScript, which is not required for traditional websites.

The search engine crawler will review the JavaScript code when in the rendering stage, incorporating it into your site index.

However, the rendering stage takes longer to produce results compared to traditional search engine crawls.

Personalized User Content

Personalizing your content is a must if it stands any chances of ranking, but why only rely on the content your home-building business creates?

User-generated content or UGC can also go into your personalization efforts.

Using UGC in this novel way elevates brand trust, as social proof from real clients remains a valuable way to inspire potential clients to take action.

Additionally, you can rely on UGC to improve the relevance of your website when used strategically, which should help with your rank.

The business man is messaging with his chatbot to understand how to grow business

Integration of Chatbots for Better User Engagement

The last emergent trend we’ll examine is chatbots, especially AI chatbots.

Through machine learning, you can teach AI to answer questions the same way a live representative would.

The advantages of AI chatbots are many. Your customer service reps will have less stress because they won’t have to deal with as many customers.

Instead, they can save their energy for the escalated concerns that AI chatbots can’t handle.

Additionally, the chatbots act as a form of backup, providing answers for curious clients on nights, weekends, holidays, and other times when your business is technically closed.

Case Studies

Eco Residency

Eco Residency website shows on different devices with professional web design

Mediaboom collaborated with EcoResidency to develop a website highlighting their sustainable luxury projects in Whitefish, Montana.

Integrating modern design with eco-friendly practices, the site emphasizes local materials and cutting-edge technology.

This platform educates users on sustainable living while enhancing engagement and attracting potential clients interested in innovative, environmentally conscious developments.

RBC Homes

The RBC Homes website with responsive and professional web design

Mediaboom partnered with RBC Homes to redefine luxury living in Coastal Virginia through an advanced digital marketing strategy.

By focusing on SEO and content marketing, we elevated their brand visibility and engagement.

Our comprehensive approach included a website overhaul and targeted Google Ads campaign, driving a significant increase in new users, page views, and conversions.


I. How can Home Builder SEO help construction businesses stand out online?

Home Builder SEO involves optimizing websites to rank higher in search results, making construction services more visible to potential clients searching for home building solutions. It’s essential for increasing website traffic, generating leads, and establishing credibility in a competitive market.

II. What are some key SEO strategies specifically tailored for home builders?

Key strategies include local SEO tactics like optimizing for location-based keywords, creating content focused on construction trends and customer testimonials, improving site speed and mobile responsiveness, building quality backlinks from industry-related sites, and using structured data markup to enhance search engine visibility.

III. How does content marketing contribute to the success of Home Builder SEO?

 Content marketing plays a crucial role by showcasing expertise, building trust, and attracting prospective clients through informative articles, project showcases, and educational resources. High-quality content not only engages visitors but also boosts SEO by targeting relevant keywords and attracting inbound links.

IV. What are the benefits of focusing on local SEO for home builders?

Local SEO helps home builders target their local market effectively. By optimizing for local keywords, managing Google My Business listings, and securing local citations, builders can increase visibility in local search results, attract nearby homeowners, and improve conversion rates.

V. Do you have more questions?

Whether you’re looking to refine your SEO strategy or need advice on improving your online presence, Mediaboom can provide tailored solutions. Contact us to learn more about maximizing your digital marketing efforts for your construction business.

Elevate Your Luxury Brand Today

Schedule Your Free Consultation

Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.


Home builder SEO is important in improving your online visibility in the SERPs.

As a result, you will generate more organic traffic, qualified leads, and clients. Hiring a digital marketing agency specializing in search engine optimization for home builders can maximize the effectiveness of these strategies.

Mediaboom is the agency you need to take your SEO goals and make them into reality.

Our expert-level service, backed by years in the industry, can help your home-building business stand out in a crowded market. Connect with our experts today.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


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