Franchise Digital Marketing

Franchise Digital Marketing – 16 Essential Strategies

By: Frank DePino | August 9, 2022

Franchise digital marketing is an innovative way to market your business. By using digital marketing tools and techniques, you can reach customers who are looking for your services and products in the digital space. It enables you to generate more traffic and results in the short and long term.

Franchise digital marketing uses online channels to communicate with customers and prospects. It is important for franchise brands and local franchises because it helps with brand awareness, leads, and loyalty. Brand-level franchise digital marketing helps you get your message out to more people. 

You can also use it to build relationships with customers and potential customers, which will help with lead generation. Local franchise digital marketing allows you to reach local customers directly on their phones or computers.

As an entrepreneur, it’s essential for your franchise business to have an online presence that attracts new customers and keeps existing customers coming back. You can achieve this through effective digital marketing strategies. Keep reading as this guide will show you exactly how franchises can boost sales and increase brand awareness.

What is franchise digital marketing?

Franchise digital marketing is the process of creating and executing a digital strategy for your franchise business. It encompasses everything from web design and development to social media marketing and content creation. Your digital marketing strategy should be focused on reaching out to potential customers, increasing brand awareness, generating leads, and ultimately turning those leads into paying customers.

The goals of Franchise Digital Marketing

The goals of franchise digital marketing

The overarching goal of franchise digital marketing is to increase your brand’s visibility on the internet so that more people will notice it and want to do business with you. Through effective franchise digital marketing strategies, more people will come into your store, which will lead to more sales. 

Franchise digital marketing success strategies and solutions

1. Understand what prospects want from franchises

To market your franchise effectively, you need to know your audience and what they are looking for from their franchise experience. That way, you can tailor your marketing strategy accordingly. You can conduct surveys or focus groups with current franchisees or prospective buyers. You can also talk with other franchisors about the successes and failures of their marketing campaigns.

2. Have a well-designed website

You can’t build a truly successful franchise digital marketing strategy without a website. It acts as your digital storefront, and it also functions as a hub for all of your content and social media activity. The first place people go when they’re curious about your brand is your website. So your website should accurately reflect your brand identity and convey the values that matter most to your business. A clean, simple design will help you convert visitors into customers.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

3. Implement local SEO to get more leads

The next step in your digital marketing strategy should be to optimize your website to rank higher in local search results. Local SEO (search engine optimization) is a process that can help you get found in maps and searches on Google, Bing and Yahoo. It is a great way to increase the number of leads your business gets online. 

For people in your area to find you on search engines such as Google, you need a website that has been optimized for location-based keywords. This means that every page on your website should contain as many geographic terms as possible.

4. Provide an excellent user experience

When it comes to franchise digital marketing, you want your website to be user-friendly. In order for it to be truly user-friendly, you need to make sure that it’s easy to navigate and fast. How do you ensure this? By giving users what they expect when they visit a website – and not much more or less.

Your website should have a clear path from start to finish that doesn’t require too much scrolling or clicking through unnecessary pages. Once on a page, the visitor should easily be able to access all of its content without having any difficulty finding anything they need within seconds. 

5. Optimize your website for mobile

The mobile market is growing at a rapid pace. If you want to stay ahead of your competitors, you need to optimize your website for mobile devices. This will help you increase your traffic from mobile devices. It will also give an edge over other businesses that don’t have their websites optimized for mobile users. So, make sure your website is optimized for mobile devices. That way, more people can access your website from their smartphones and tablets. 

Optmize your website for a mobile experience

6. Use social media marketing

Another franchise digital marketing solution is the use of social media. Social media is a great way to engage with your audience, build brand awareness, and generate leads. It also allows you to build a community around your brand, get feedback from customers, and promote new products or services. Don’t make the mistake of limiting yourself when it comes to social media. You can use multiple platforms at once in order to amplify your message.

7. Boost web traffic with Pay-Per-Click (PPC) advertising and remarketing

PPC advertising is a form of internet marketing where you bid on keywords. The search engine determines where your ad appears by the amount you’re willing to pay for each click.

There are two ways to use PPC:

  • Directly from your franchise website by using Google AdWords, Facebook Ads, or LinkedIn Ads. You can also create call-to-action buttons that direct visitors directly back to your website.
  • Using PPC networks, which gives you more control over your ad campaigns. It also allows you to access larger audiences at lower costs than creating campaigns through traditional methods.

8. Create easy-to-understand videos about your business and the franchise industry

Videos are an excellent resource for any business, but they can be especially useful for franchises. That’s because they allow you to showcase the benefits of working with your brand and expand on information that might be covered in your written materials.

Video marketing can also help you build trust with your audience, as well as stand out from your competition. It’s also an excellent way to get more traffic to your website by using specific keywords in the description or tags.

The importance of video marketing for your franchise

9. Use the power of reputation marketing to gain new franchisees and customers

Another franchise digital marketing solution you can adopt is reputation marketing. Reputation marketing is a way to build trust, credibility, and help potential customers decide whether or not your company is a good fit for their needs.

Reputation marketing can be done in several ways:

  • Press Releases. These are a great way to get media coverage for your business. You want to ensure that you have someone who can write press releases who understands how they work and what makes them effective. 
  • Media Outreach. This helps create awareness around what makes your business unique and why people should buy from you instead of your competitors. 

10. Create enthralling content for your franchise

Content marketing is one of the best ways to attract more customers and generate leads by creating engaging content around various topics related to your industry. You can create amazing blog posts or podcasts which will help you connect with potential customers directly. You can connect with them through their preferred mediums such as email or social media platforms like Facebook.

People are more likely to trust a business that creates valuable content rather than one that just advertises or pushes out ads all the time. Content marketing helps you build a relationship with your audience and gives them something they want or need.

11. Invest in email marketing campaigns

Email marketing is another franchise digital marketing strategy that can help you reach your customers. It’s a great way to build customer loyalty, as well as develop relationships with them. Through email marketing, you can also provide customers with updates about new products or services. It doesn’t cost a lot of money either. So it is a good option for owners who don’t want to spend too much on advertising campaigns. Make sure your emails aren’t too long or too short. They should include timely content that offers value to subscribers. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

12. Franchise landing page development and optimization

Landing page optimization is the process of testing multiple versions of a landing page and analyzing the results to find the most effective one. Landing pages are used to convert potential customers into leads, and therefore they should be designed to have a clear call to action and to guide visitors through a funnel that ends with a form submission.

Franchise marketing managers can use this strategy as part of their digital marketing campaign to increase engagement rates, improve conversion rates, and boost sales volumes. 

13. Implement A/B testing to see what works best for each location

One of the best ways to determine what’s working and what isn’t is through A/B testing. This method has been used by some of the biggest brands in the world, including Netflix and Facebook. A/B testing involves creating a baseline version (or “control group”) and one or more variations (or “experimental groups”). 

The variations are then tested against each other to determine which performs better. For example, if you want to know whether your new copywriting is improving conversion rates for one of your locations, you could create two versions of that content. You then compare how many customers view them before making a purchase at each store location. You may also test different ad designs or messages, landing pages or calls-to-action across multiple locations at once with this technique.

14. Consistent branding and messaging

Your brand is the face of your business. It is what people think of when they hear the name of your company or visit your website. Your brand should be consistent across all touch points so that prospects know what to expect from your franchise.

You want to develop a brand identity that resonates with your target audience and establishes your franchise as an authority in your industry. This can be accomplished through consistent use of logos, colors, fonts and imagery across all social media platforms, websites and advertisements.

The use of customer data for your digital marketing strategy

15. Leverage existing customer data

Franchise owners already have access to customer data through their POS systems (point-of-sale) and CRM systems (customer relationship management). You can use this information to learn more about your existing customers’ preferences, interests, and buying habits. You can then tailor your franchise digital marketing efforts accordingly.

16. Focus on your inbound digital marketing ROI

The ultimate goal of any digital marketing strategy is increased sales leads. So make sure that every campaign you run has a measurable return on investment (ROI). Do not just look at how many people click on an ad or visit your website. Instead, measure how many people actually become customers and how much revenue those new customers generate over time.

Franchise digital marketing agencies 

Digital marketing is one of the most valuable tools at your disposal. But if you try to do it on your own, chances are it will be more time-consuming and costly to you. And, those are two things that don’t go together well in any situation. 

 And, those are two things that don’t go together well in any situation. 

You should consider investing in the services of a franchise digital marketing agency to take your business to the next level. At Mediaboom, we have the resources and experience necessary to meet your needs. We will handle all of the details. All you have to worry about is running your business and making customers happy.

A franchise digital marketing agency

Conclusion

Whatever form it takes, franchise digital marketing allows you to reach out directly to potential customers. It can be used to increase your franchise’s visibility and profitability. But even the savviest of marketing professionals can find it difficult to handle alone. This is why more companies are turning to digital marketing agencies like ours to improve their web presence.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

READY TO IGNITE YOUR MARKETING STRATEGY?

Let's discuss how we can help your brand get results.

Schedule Your Free Consultation

Copyright 2020 Mediaboom. All Rights Reserved.