If you’ve heard the buzzword UX and you’ve been wondering what it means and why you should care, let us demystify things for you. UX, which stands for user experience, can have a major impact on your business, reputation, and profits. Dive into the world of UX to understand what contributes to a good user experience and how to make sure your website delivers.
User experience refers to the positive or negative impression a user has after interacting with your website. If you have ever tried to order an item online, only to give up halfway through because the checkout process was confusing, then you understand the frustration that bad UX can cause.
To determine how a user feels after interacting with a website, and thus control UX, you must be able to answer one question with authority: What do the users of my website want from my site?
Once you understand this, you can tweak different elements of your website to deliver information users want in a manner that is intuitive and easy to find.
For example, if you have a law firm, users of your website likely want information about services you provide. They hope to find out how you can help them win a custody battle, beat a criminal allegation, or seek restitution after injury. By providing them with this information, you demonstrate authority and build trust and confidence.
If you have an e-commerce store, your consumers do not want a lot of information about your mission, vision, hopes and goals, or past clients. They want to see your products, view high-resolution images, and easily be able to buy. They want transparent information about issues affecting their purchases, from shipping cost to return policies. Only when you know who uses your website and what they want can you deliver good UX.
Why You Must Care About UX
As these examples illustrate, you must care about UX if you have a business and sell products or seek clients over the web. After all, your competitors are only a click away. If your website is a pain to navigate, users will not keep with it. They’ll click the back button and find another service provider.
Poor user experience is one of the main causes of shopping cart abandonment, which constitutes $31 billion in lost consumer spending Forrester Research notes. If you want to grow your profits, ensuring your UX is high will instantly improve sales and help customers become repeat buyers.
Are you struggling to understand who your target audience is, or why people leave your website? Do you have a high bounce rate and aren’t sure why? Mediaboom advertising and design can conduct user research on your website to unpack what is going wrong and develop a plan to fix things. By improving your UX, you will improve your customer experience, your reputation, and your sales. How can you not afford to care about these variables?
By: Frank DePino
Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.