Master Hotel Video Marketing – Tactics That Drive Bookings

By: Frank DePino | December 27, 2025

Hotel video marketing has changed the way travelers find and choose their next stay. Many brands seeking to scale their visibility also work with a hotel marketing agency to refine video strategy and execution. And the big brands are funneling money into this marketing strategy because they know it works. 

Expedia Group, after conducting a survey, found that visual content can influence travel decisions almost three times more than photos. The results also revealed that seven out of 10 travelers claim that videos influence their booking choices.

Photos are lifeless, and they’re not convincing enough. On the other hand, visual content gives potential guests an idea of what to expect, whether it is the facilities or the ambiance of the rooms. However, for property owners, crafting the perfect video can be challenging.

This is where we come in. With more than 20 years of experience, Mediaboom has the skills and knowledge to execute results-driven marketing strategies. We’ve helped countless brands build trust with their audience while boosting their revenue (even by 669%!). 

With Mediaboom, you can compete with big brands. Schedule a free consultation today, and find out how our experts can help attract high-intent travelers and increase your business’s profitability.

Table of Contents

1. Why Hotel Video Marketing Matters Today
2. Types of Hotel Videos That Perform Well
3. How to Plan a Strong Video Strategy
4. Where to Publish Hotel Videos
5. Video Quality Tips from Leading Sources
6. How to Track Video Performance
7. Challenges Hotels Face with Video Marketing
8. How a Digital Agency Supports Hotel Video Marketing
9. Partner with Mediaboom and Take Your Video Marketing Campaigns to the Next Level!

Why Hotel Video Marketing Matters Today

Unlike photos and text, visual content gives travelers an inside glimpse into your property. From the amenities to how courteous the staff is, videos can show what pictures cannot. Plus, they can also influence a traveler’s decision to stay. 

Visual content builds trust long before potential guests visit your property. It can also increase revenue. 93% of marketers, according to Demandsage, experienced a positive return when they adopted video marketing in 2025. 

The key to success is having a solid strategy when it comes to content creation. Short clips drive 70% more engagement on TikTok and Instagram, while long videos work best on YouTube.

Creating and publishing videos is one of those hotel marketing ideas that keeps delivering results. Travelers can see exactly what they’re getting, which makes them confident enough to book directly through your site. The result? You get to keep all of the revenue while increasing your profit margins. 

When you use video strategically, you can increase direct bookings. Our digital marketing services for hotels can help you tap into the power of visual content.

Types of Hotel Videos That Perform Well

You can use several types of videos to strengthen your hotel video marketing. A hotel marketing agency can help you identify which types of hotel videos will resonate best with your specific audience. That said, the following are the ones that often deliver fantastic ROI:

Virtual Tours and Walk-Throughs

Lodging video promotion offers the best results. It feels immersive and gives potential guests an idea of what they can expect.

To create virtual tours that engage travelers and drive bookings, focus on these key steps:

• Show your entire property in motion to give viewers a realistic sense of space.
• Walk viewers through the rooms, lobby, dining areas, pool zones, and key amenities so they can imagine their stay.
• Capture clear angles that help viewers picture themselves in different spaces.
• Highlight lighting, comfort details, and unique features to make your property stand out and build desire to book.

Luxury hotel marketing thrives on immersive virtual tours and walk-throughs. Don’t miss the chance to showcase your property’s unique spaces and give potential guests a true sense of the experience.

Short-Form Clips for Social Media

With average attention spans dropping from 2.5 minutes to just 40 seconds, audiences now spend far less time watching content. That’s why you need fast-paced visual content on platforms like Instagram, TikTok, and YouTube Shorts.

According to HubSpot, 17.13% of marketers prefer short-form video. That makes it the most popular choice. When creating visual content, keep the following points in mind:

• Keep clips between 15 and 60 seconds to match shrinking attention spans.
• Show daily moments and mood shots to make your property relatable.
• Highlight what makes your property unique to stand out from competitors.

Our team can help you maximize your video’s impact with targeted social media for hotels strategies that drive engagement and bookings.

Guest Stories and Testimonials

When guests share their experiences on camera, potential customers listen. This is because real voices carry weight.

Focus on creating testimonial videos that show the facial expressions and enthusiasm of real guests. Hotel video storytelling is an art, and your visitors can help make the videos feel conversational and unscripted.

Testimonial videos support hotel reputation management, turning satisfaction scores into real human experiences.

Behind-the-Scenes Moments

Make behind-the-scenes visuals part of your hotel video branding. Show your employees in action, and let potential travelers see how they prepare rooms, make meals, and deliver exceptional service standards.

What makes behind-the-scenes videos special is the fact that they humanize your property. This type of hotel video marketing lets you show the effort behind every stellar guest experience and lets staff personalities shine through. It can build a connection way before travelers even arrive at your property.

Make your hotel branding more relatable and memorable with behind-the-scenes moments. It’ll build trust fast and remove the corporate barrier.

Local Area Highlights

While showcasing your property is crucial, highlighting the location is also important. Creating videos about the local scenes, whether it’s the nearby cafes, attractions, or shops, is a huge part of our hospitality visual marketing.

Mediaboom works with local businesses to create appealing videos about the unique experiences around your property. It’s a great way to show potential guests what’s within walking distance and what’s worth exploring nearby.

Highlighting local areas also supports SEO for hotels. Some hospitality brands hire a hotel marketing agency to integrate property and local area videos into a unified marketing approach. By creating content around location-based searches, you’re reaching out to a wider target audience.

Event and Venue Videos

Event and venue videos are essential for your hospitality video campaigns. They are a great way to secure high-value bookings for weddings, conferences, and group events. Show your spaces to let potential clients see the setup, capacity, and atmosphere.

Event videos drive high-value bookings. Quality footage of your spaces can increase revenue opportunities. And a luxury hotel marketing agency like Mediaboom can help create impactful videos that attract premium event management companies.

How to Plan a Strong Video Strategy

A strong video marketing strategy for hotels ensures your content builds brand awareness and drives bookings. Random visual content won’t build your brand.

Here are a few things you need to know when creating videos for your property:

Match Videos to Guest Needs

Not all travelers are the same. For example, business guests care about workspace while families prefer pools and kid-friendly areas. You need to create videos that speak directly to each segment.

To ensure your hotel video content marketing resonates with the right audience, follow these steps:

• Analyze your booking data to identify high-value guests.
• Highlight rooms or features tailored to these guests to boost interest.
• Address specific traveler needs to increase engagement and drive bookings.

At Mediaboom, we offer effective marketing services for hotels that segment your travelers and target them for maximum impact. Call us to learn more about the hotel video marketing strategies we use to drive engagement.

Create a Story and Consistent Style

To stand out, you need to master storytelling for hotels. For a strong narrative, you should define your:

• Tone to set the mood and personality of your videos.
• Pacing to control viewer engagement and retention.
• Visual style to ensure consistency and align with your brand identity.
• Core message to communicate the key value of your property to travelers.

The style of your videos should be consistent to strengthen your hotel video branding. If you’re upscale and sophisticated, adopt a calm, refined, and elegant approach.

On the other hand, faster cuts, bright colors, and upbeat music can do wonders if your brand exudes fun.

When uploading videos, make sure to focus on technical search engine optimization. This includes having clear titles, SEO-friendly meta descriptions, and tags that match search intent.

Build a Content Calendar

Planning can take away most of the stress associated with content creation. Think about the formats you want to explore throughout the month.

According to Oysterlink, hotels on TikTok that average 89,000 views per post generate engagement rates of more than 100%. Post three to five times per week, and have a mix of short clips, long videos, and quick reels.

When creating a content calendar, take into account the seasons, events, and the production time it takes to create visual content. Hospitality video campaigns perform best when they follow a predictable schedule.

A great way to gain more views on your video is to allocate part of your digital paid advertising budget to boosting visual content.

Use Real Guests and Real Moments

Unscripted scenes almost always outperform staged ones. It builds trust while capturing genuine moments. Before filming guests, make sure to get their permission first. Offering small perks, such as room upgrades, in exchange for appearing in marketing content works well.

Choose a premier SEO agency for hotels. Mediaboom provides results-driven hotel video promotion services that elevate your campaigns.

Where to Publish Hotel Videos

Here are some platforms that matter most for hotel multimedia marketing:

Website

Put videos throughout your website, including on your homepage, room pages, and booking flow. This approach helps you grab attention and show guests exactly what they’re getting.

Videos in blog posts about local attractions and hotel updates keep visitors engaged longer. Travelers who watch property videos book more often than those who just look at photos. Why? Because seeing the real thing removes doubt and speeds up decisions.

Social Platforms

Hotel video outreach on social media includes posting short clips consistently across platforms like Instagram, TikTok, Facebook, and LinkedIn. This ensures visibility while reaching different audiences.

Upload picturesque scenes, such as sunrise views on your property or breakfast setups, to Instagram and TikTok. Publish guest testimonials on your Facebook page. Target business travelers on LinkedIn with visual content of your conference room setup.

YouTube

Did you know that YouTube is the second-largest search engine? Hospitality video advertising on YouTube can put you in front of travelers actively searching for hotel reviews and destination guides.

We recommend three to five-minute property tours with an ear-candy narration. Add high-impact keywords to titles, descriptions, and tags before running targeted campaigns.

Email Campaigns

Email campaigns amplify your video marketing for hotels by boosting click-through rates, conversions, and bookings. However, only use emails for sending short videos (30 to 45 seconds). For longer content, share a link to the video on your website.

Google Business Profile (GBP)

Use your Google Business Profile for hotel video promotion. Travelers are looking for hotels on Google, and uploading videos to your GBP puts you in front of them. Plus, it acts as visual proof, helping you stand out from your competitors.

There are three things to keep in mind when uploading videos to your GBP. They include:

• Use good-quality footage to build credibility.
• Keep videos under 30 seconds to maintain viewer attention.
• Limit file size to 75 MB to ensure smooth uploading and playback.

Video Quality Tips from Leading Sources

Hospitality visual marketing is only effective when you use the right techniques. Otherwise, it ends up wasting a lot of time, effort, and resources.

Here are some best practices to follow to ensure great quality videos:

• Shoot in natural light to create authentic and appealing visuals.
• Use a stabilizer for smooth, professional-looking footage.
• Invest in a high-quality mic to capture clear audio.
• Showcase your property as it truly is to build trust.
• Use short clips for social media and longer tours for in-depth exploration.

How to Track Video Performance

Tracking the right hotel multimedia marketing metrics can show you what’s working and what needs improvement. They include the following:

• Engagement metrics: Views, watch time, and shares indicate how compelling your content is.
• Website metrics: Time on page and video-to-booking conversion show how videos influence bookings.
• Channel metrics: Reach, clicks, and comments help assess platform performance.

Analyzing performance results is an important part of hotel video marketing. It can help you refine your videos and push out visual content that converts.

Challenges Hotels Face with Video Marketing

Successful hospitality video advertising comes with its own set of obstacles. Some of them include the following:

• You need to maintain consistency across platforms. Inconsistent videos can deter potential guests and weaken trust in your property.
• Low-quality footage damages credibility. It can send the wrong impression about your property, adversely impacting booking decisions.
• Videos without a lack of direction can leave guests confused. It can adversely impact the emotional connection with potential guests.
• Restricting your brand’s marketing strategy to publishing only one type of video can limit your reach. It can prevent travelers with different preferences from choosing your hotel for their next stay. 
• A lack of captions or mobile-friendly formats can cause frustration among travelers who browse on their phones. They’ll head over to your competitors’, adversely impacting bookings.

How a Digital Agency Supports Hotel Video Marketing

A specialized agency like Mediaboom can transform your hotel video outreach. Our professionals will help you with:

• Creating a full video strategy and story that aligns with your brand.
• Producing high-quality short clips, tours, and brand pieces to build trust.
• Optimizing video content for search and social reach to maximize visibility.
• Tracking results and adjusting content based on data for better performance.

Mediaboom has delivered fantastic results for our clients. Don’t just take our word for it. Fairfield Catering Group reached out to us for website development and branding, which included creating virtual tours of the event spaces.

After a successful revamp, the catering brand saw up to 1500% increase in leads for each venue. By working with our hotel digital marketing agency, you can also experience similar success.

Partner with Mediaboom and Take Your Video Marketing Campaigns to the Next Level!

The hotels seeing the biggest growth aren’t creating more videos. They’re creating smarter videos with a clear strategy behind them.

At Mediaboom, we specialize in crafting comprehensive video strategies for hotels and resorts. With over two decades of hospitality marketing experience, Mediaboom helps you drive bookings and build brand loyalty. Ready to transform how travelers see your hotel? Contact us to schedule your free consultation today and discover how professional video marketing can impact your bottom line.

By: Frank DePino

Frank DePino is the Principal and Founder of Mediaboom, a digital marketing agency that partners with top hospitality and luxury brands. With over 30 years of experience, Frank has led strategic digital marketing initiatives for iconic names including Four Seasons, Ritz-Carlton, JW Marriott, Millennium Partners, and Guardian Jet. He specializes in helping hospitality businesses elevate their brand presence, generate leads, and enhance guest experiences through website design, SEO, content marketing, and paid media. Under Frank’s leadership, Mediaboom is a trusted partner for brands seeking meaningful digital growth in the competitive hospitality landscape.