Company Overview

RBC HOMES OVERVIEW

RBC Homes is a distinguished Class A licensed, award-winning luxury custom home builder with a legacy spanning over 30 years in Coastal Virginia, Outer Banks, NC, and other cherished coastal locations. Renowned for their craftsmanship, they produce homes synonymous with unparalleled quality. They not only craft custom dream homes but also offer renovation, remodeling, and protective services for existing homes. With their community-centric approach, they have forged strong connections within every region they serve.

Our Role

Paid Google Advertising
Advanced SEO & Content Marketing
Comprehensive website and brand revamp.

+78.2%

NEW USERS
+115%

PAGE VIEWS
+182.4%

CONVERSIONS

Website & Branding

RBC HOMES REBIRTH

Mediaboom and RBC Homes embarked on an ambitious project to overhaul their digital identity. The end product was a state-of-the-art website, infused with the essence of RBC Homes' values, craftsmanship, and legacy. Alongside, a fresh brand identity was sculpted, reflecting the modern yet timeless appeal of RBC Homes. This rejuvenated digital presence not only improved user experience but significantly boosted brand recognition and trust.

PAID GOOGLE ADS

In collaboration with RBC Homes, Mediaboom designed a targeted paid advertising campaign, honing in on individuals searching for luxury homes in coastal areas. The results spoke for themselves with a marked increase in both user traffic and conversion rates. Our data-driven insights revealed that users specifically looking for “luxury coastal homes” had higher engagement, leading to optimized campaign strategies and superior ROI for RBC Homes.

COASTAL VISIONARY

SEO & CONTENT MARKETING

Together with RBC Homes, Mediaboom developed a comprehensive keyword strategy, catering to prospective homeowners seeking luxury coastal living experiences. Through thorough analysis and content marketing strategies, RBC Homes saw several of their primary service offerings achieve top rankings on Google, leading to a substantial rise in organic traffic. Together, Mediaboom and RBC Homes have crafted a digital narrative that truly encapsulates the brand’s legacy and commitment to luxury coastal living. Through our collaborative efforts, RBC Homes has strengthened its position in the luxury custom home building sector.