Company Overview

PROJECT COURAGE

Project Courage, a leading Addiction and Mental Health Recovery Center in Connecticut, provides a safe space for individuals facing substance abuse and mental health issues. In partnership with Mediaboom, they enhanced their digital identity and presence, reflecting their commitment to community and recovery services. This collaboration led to increased website traffic, user engagement, and inquiries about their outpatient, in-home recovery, and family services.

+106%

NEW USERS
+104%

SESSION
374%

CONVERSIONS

"I've worked with several other digital marketing agencies and Mediaboom has significantly outclassed them all....

I am so grateful to have found a company that provides a true partnership and cares about the success of my company as much as I do. From website design, optimization, content creation, digital marketing, branding and brand consistency across the agency...not once have I been anything but thrilled with the services we receive. THANK YOU Mediaboom!"

ANDY BUCCARO

Executive Director, Project Courage

BRANDING

A Vision of Courage

Mediaboom collaborated with Project Courage to create a brand that symbolizes hope and resilience. By using specific color palettes, typography, imagery, and redesigning their Brand Book, they conveyed the center's mission and values, enhancing trust and understanding. The revamped Brand Book has strengthened Project Courage's identity, ensuring uniformity and clear messaging in all marketing efforts.

Website Design and Development

NAVIGATING RECOVERY

We reimagined Project Courage’s digital landscape by creating an intuitive, user-friendly website that offers information on their programs and services at the fingertips of its visitors. By ensuring mobile responsiveness, easy navigation, and incorporating compelling CTAs, we’ve enhanced user experience leading to an increase in session durations and conversions.

Paid Advertising

AMPLIFYING THE MESSAGE

Capitalizing on the power of targeted advertising, Mediaboom designed a paid campaign tailored to reach individuals and families seeking recovery solutions in Connecticut. By segmenting audiences based on specific needs and using compelling ad copy, we managed to drive significant traffic to Project Courage’s website. This not only raised awareness but also led to an uptick in inquiries and program enrollments.

+305.4%

Clicks
+928.1%

Impressions
+80%

Conversions

PITCH DECK CREATION

IN-HOME RECOVERY SERVICE SHOWCASE

Mediaboom created a targeted pitch deck for insurance executives to highlight Project Courage’s In-Home Recovery Service, focusing on its cost-effectiveness, success rates, and alignment with insurance models. The deck showcases the service’s benefits for insurers and clients, using data and success stories to argue for its inclusion in insurance plans. This strategic presentation aims to foster partnerships with insurance companies, expanding access to crucial recovery services.