Mediaboom collaborated with Project Courage to redefine its online presence and increase awareness of its addiction and mental health recovery services in Connecticut. Through website design, branding, and paid advertising, our agency played a pivotal role in conveying the mission and services of Project Courage to a wider audience.

Company Overview

PROJECT COURAGE

Project Courage is a premier Addiction and Mental Health Recovery Center based in Connecticut. They offer a haven of safety and understanding, where individuals battling substance abuse and mental health challenges can share their stories and embark on a journey of healing. Mediaboom partnered with Project Courage to craft an identity and digital presence that mirrored their dedication to community, belonging, and comprehensive recovery services. Our synergistic efforts saw a significant surge in website traffic, user engagement, and inquiries regarding their intensive outpatient programs, in-home recovery, and family services.

Project Courage Website and Device Mockups
  • +96.75%

    NEW ORGANIC USERS

  • +45%

    AVERAGE OPEN RATE

  • +60%

    CONVERSIONS

BRANDING

A Vision of Courage

Mediaboom worked closely with Project Courage to shape a brand that stands as a beacon of hope and resilience for those in need. Through strategic color palettes, typography, and imagery, the branding effectively communicates the center's mission and values, fostering an atmosphere of trust and understanding.

Project Courage Logo

Website Design and Development

NAVIGATING RECOVERY

​We reimagined Project Courage’s digital landscape by creating an intuitive, user-friendly website that offers information on their programs and services at the fingertips of its visitors. By ensuring mobile responsiveness, easy navigation, and incorporating compelling CTAs, we’ve enhanced user experience leading to an increase in session durations and conversions.

Paid Advertising

AMPLIFYING THE MESSAGE

Capitalizing on the power of targeted advertising, Mediaboom designed a paid campaign tailored to reach individuals and families seeking recovery solutions in Connecticut. By segmenting audiences based on specific needs and using compelling ad copy, we managed to drive significant traffic to Project Courage’s website. This not only raised awareness but also led to an uptick in inquiries and program enrollments.

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