Improving the User Experience

Project Overview

Mediaboom created a responsive and modern website for Precision X-Ray with a complete overhaul of the site structure and organization. With the newly designed site, valuable materials such as explainer videos, manuals, documents, and more are now easy to find and readily accessible to the user, streamlining the overall user experience

Our Role:

Website
Paid Ads
SEO

+323.34%

CONVERSIONS
+1,063.15%

PAGEVIEWS
+40.31%

AVERAGE SESSION DURATION

"Mediaboom gave our website a brand-new look, capturing our products in a new and exciting way......

The website building process was well-defined and easy to follow.”

Debra Peris

Marketing Manager at Precision X-Ray

CUSTOM WEBSITE FEATURES

Custom WordPress CMS

The new Precision X-Ray website was built with a custom WordPress CMS. Making updates, revisions, and additions to the website can be done seamlessly across all sections of the website. The custom block builder makes it easy to move page sections, replicate pages templates and make easy updates across the website.

Custom Mega-Menu Design

With an extensive site map consisting of various products, services, and applications, we needed to build the website navigation to be easy-to-use and intuitive. By creating a dynamic mega-menu, optimized for both mobile and desktop applications, we were able to create a seamless user experience across on the new website.

WEBSITE RESULTS

341.34%

PAGEVIEWS
+48.03%

BOUNCE RATE IMPROVEMENT

GOOGLE PAID ADVERTISING CAMPAIGN

Promoting Brochure Downloads

Our agency implemented a strategic paid advertising campaign on the Google search and display network. The goal of the campaign was to collect prospective client emails by directing them to download a product overview brochure.

+323.34%

CONVERSIONS
+36.01%

CONVERSION RATE
+101.29%

IMPRESSIONS
-72.71%

COST PER CONVERSION

SEARCH ENGINE OPTIMIZATION CAMPAIGN

On-Site Optimizations

Precision X-Ray wanted to improve their search engine ranking position and increase organic traffic. As a solution, our team completed a comprehensive SEO audit and technical optimization of the website. On-site improvements were made including adding keyword optimized title tags, meta descriptions, and alt tags, schema markup and more.