Mediaboom partnered with New England Asphalt Services (NEAS) to establish their digital presence with a new website and paid search campaign that resulted in their conversions increasing by over 300%

Company Overview

NEW ENGLAND ASPHALT SERVICES

Since 1967, NEAS has been the premier chip-sealing company in the Northeast. Their expertise includes hand-crafted chip-sealed residential driveways, large-scale municipal street paving projects, and everything in between. NEAS has the experience, equipment, and team to get any job done.

Our Role:

  • Strategy
  • Paid Ads
  • Website Design
  • SEO
An example of Asphalt Services website design by Mediaboom
  • +315%

    TOTAL CONVERSIONS since launch of new company website and paid advertising campaign

  • +35.2%

    ENGAGED SESSIONS since launch of new company website and paid advertising campaign

  • +53.8%

    WEBSITE CONVERSIONS since launch of new company website and paid advertising campaign

“We’re impressed with the strong project ownership and commitment that Mediaboom has shown for our websites success....

We’re impressed with the strong project ownership and commitment that Mediaboom has shown for our websites success."

Daryl Tucker

Daryl Tucker

Manager New England Asphalt Services

New England Asphalt Website

A new look for an established brand

Mediaboom designed and developed a modern website that reflects the company's long-standing history of excellence in the chip-sealing industry. With the main goal of attracting new leads, NEAS wanted to highlight their 50+ years of experience, portfolio of projects, and complete range of services. The new website highlights the updated brand, graphical elements, and completely refreshed copy that speaks directly to their target demographic.


SALES BROCHURE DESIGN

Sales Brochure Design

Custom Print Design

As a follow up to in-person estimations and sales pitches, NEAS wanted a “leave behind” brochure that highlighted their range of services.
Mediaboom provided copywriting and custom print design to create this 10-page sales brochure. Mediaboom also created a digital PDF for easy sharing via email after a sales call.

 

 


Google Paid Advertising Campaign

INCREASING WEBSITE CONVERSIONS

Our agency implemented a strategic paid advertising campaign on the Google search network. The goal of the campaign was to generate leads from form submissions and phone calls.

  • +81.8%

    CONVERSIONS

  • +65.2%

    IMPRESSIONS

  • -18.3%

    COST PER CLICK

  • -29.5%

    COST PER CONVERSION


CONVERSION OPTIMIZATION

CRM Integration & Automations

An important goal of the new website was to integrate conversion points throughout the website that would encourage prospective clients to contact New England Asphalt Services.
Mediaboom integrated numerous conversion points throughout the website which feeds new leads directly into ActiveCampaign CRM.

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