HDA Accounting Group partnered with Mediaboom to create a new website that would position their growing brand as a leader in the dental accounting industry.

COMPANY OVERVIEW

HDA ACCOUNTING GROUP

HDA Accounting Group is a dental-specific accounting firm that works closely with hundreds of dental practice owners across the U.S. Their experienced team provides industry-specific accounting services, profit-focused reporting, and comprehensive tax planning.

HDA Accounting Group works with dentists across the country, from startups to large multi-location practices.

  • +19.3%

    ORGANIC TRAFFIC

  • +23.6%

    IMPROVEMENT IN BOUNCE RATE

  • +17%

    WEBSITE CONVERSIONS

"Mediaboom exceeded our expectations and we are thrilled with the site!...

Our website needed an update and we wanted a sophisticated and elegant look to it, while also articulating our value proposition effectively for prospective clients. The process was effective, efficient, and I always felt informed. Would highly recommend for businesses interested in having an excellent website to represent their company.”

Morgan Hamon

Morgan Hamon

Partner HDA Accounting Group

Appointment Scheduling Integration

CONVERSION OPTIMIZATION

An important goal of the new website was to integrate conversion points throughout the website that would encourage prospective dentists to contact HDA Accounting Group.

Mediaboom integrated numerous conversion points throughout the website which feeds new leads directly into HDA’s appointment scheduling software.

A Complete Refresh

HDA ACCOUNTING WEBSITE

Mediaboom designed and developed a one-a-kind dental accounting website that highlighted HDA’s years of experience, expansive team, and personalized service. Bold new elements were introduced into the website including dynamic videos, a brighter color palette, and refreshed fonts. A complete Search Engine Optimization and Content Marketing strategy, combined with the new look and feel, has HDA Accounting Group positioned in a class by itself within the dental accounting industry.

 

 

Sitemap Reorganization

As part of the comprehensive strategy phase, Mediaboom worked with HDA Accounting Group to reorganize the content and pages in order to create a more streamlined sitemap.

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