Company Overview

GUIDING EYES FOR THE BLIND

Since 1954, Guiding Eyes for the Blind has been a beacon of hope, connecting over 10,000 guide dogs with their human partners. This organization's unwavering commitment to empowering people with vision loss has fostered a community of independence and resilience. Faced with challenges in digital visibility, Guiding Eyes partnered with Mediaboom to enhance its online presence, reaching more people in need of their life-changing services.

+121%

New Users
+83%

Engaged Sessions
+2,150%

Conversions

SEO Audit and Strategy

INCLUSIVE DIGITAL ACCESSIBILITY

Our journey began with an in-depth SEO audit, identifying areas of improvement to elevate Guiding Eyes' online footprint. Our goal was to refine and enhance their website's accessibility and visibility, ensuring it reaches a wider audience, including those with vision loss. This strategic overhaul focused on: Comprehensive Keyword Analysis: Identifying key terms that resonate with individuals seeking guide dog services and information on vision loss. On-Page Optimization for Accessibility: Ensuring the website is not only search-engine friendly but also easily navigable for users with various accessibility needs. This SEO strategy was specially crafted to fit the unique ethos and objectives of Guiding Eyes for the Blind, aiming to connect more individuals with the life-changing services they offer.

Conclusion

This collaboration between Mediaboom and Guiding Eyes for the Blind exemplifies how targeted digital strategies can amplify the reach and impact of an organization devoted to social good. Our journey with Guiding Eyes for the Blind has not only enhanced their digital presence but also contributed to their noble cause of providing independence and companionship through guide dogs.