Guardian Jet
A Complete Website Overhaul
Project Overview
National Roofing & Solar Corporation (NRSC) is New England's premier roofing and solar contractor that specializes in everything from design, to installation, and maintenance. With over 20 years in the industry, NRSC brings an exceptional level of experience and knowledge to each project, translating into security and efficiency for their clients. With the creation of a new website and correlating paid advertising campaign, Mediaboom was able to increase NRSC's overall website conversions by over 90%.
Our Role
- Website
- Paid Ads
- SEO
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+92.4%
WEBSITE CONVERSIONS
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+36.5%
AVERAGE SESSION DURATION
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+425.4%
PAGEVIEWS
WEBSITE DESIGN & DEVELOPMENT
New look for an expanding brand
Mediaboom created a completely refreshed website for NRSC that highlighted their industry expertise, portfolio of projects, and range of services. The main goal of the project was to design a sales-driven website that would educate prospective clients on NRSC’s offerings and encourage them to request a quote on a new project. Mediaboom provided all new website copy, included local search engine optimization, and implemented strategic calls-to-action. These new tactics positioned NRSC for success in generating leads from both organic and paid campaigns.
LEAD GENERATION & DEVELOPMENT
Exit Intent Popup
As part of the ongoing lead generation optimization of the website and paid
advertising campaign, Mediaboom implemented an exit intent popup. The popup
promoted a “solar audit” that prospective clients could request in order to get an audit of their building for free. This “soft-sales” tactic helped drive more
conversions on the website. NRSC then was able to build a relationship with these prospective clients over time to eventually get them to sign a contract for a new roof or solar system.
WEBSITE RESULTS
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+365.32%
ORGANIC TRAFFIC
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+305.6%
UNIQUE PAGEVIEWS
CONVERSION OPTIMIZATION & DEVELOPMENT
CRM Integration & Automations
An important goal of the new website was to integrate conversion points throughout the website that would encourage prospective clients to contact National Roofing & Solar Corporation.
Mediaboom integrated numerous conversion points throughout the website which feeds new leads directly into ActiveCampaign CRM.
GOOGLE PAID ADVERTISING CAMPAIGN & DEVELOPMENT
Increasing Website Conversions & Automations
Our agency implemented a strategic paid advertising campaign on the Google search network. The goal of the campaign was to generate leads from form submissions and phone calls.
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+52.6%
CONVERSIONS
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-42.8%
COST PER CLICK
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+30.5%
IMPRESSIONS
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-67.4%
COST PER CONVERSION
Want to know more?
We’re happy to tell you more about how we work, or to hear about how Mediaboom can help tell your brand’s story.
READY TO IGNITE YOUR MARKETING STRATEGY?
