Company Overview

SNELL REAL ESTATE

Located in Los Cabos, Mexico, Snell Real Estate has been a premier leader in the luxury real estate market for over 27 years. Known for its unrivaled expertise, Snell provides affluent buyers and investors with access to the region’s most exclusive properties. Combining global reach with deep local insight, Snell Real Estate continues to set the standard for luxury property representation in Baja.

Our Role:

Website Design
Website Development
Sitemap Reorganization
Advanced Search Functionality
On-Site SEO
MLS/IDX Integration

Website Design

Tailored Luxury Website Design

To align with Snell Real Estate’s reputation for exclusivity and elegance, we delivered a fully custom website design.

Our design approach included:

A minimal, modern layout with strategic use of whitespace and bold imagery.
Typography, color palette, and layout aligned with Engel & Völkers brand standards.
Mobile-first responsiveness and optimized performance across all screen sizes.
Dynamic PDF brochure generation with agent-specific branding for personalized client collateral.

Website Development

Enhancing Online Visibility

The website was built on a flexible, responsive WordPress CMS using the Bootstrap framework. This provided Snell’s internal team with an intuitive backend for managing property listings, agent bios, and content updates. The development process also ensured cross-browser compatibility, ADA compliance (via Userway integration), and clean code for faster performance and better SEO indexing.

VISIT WEBSITE

ADVANCED SEARCH FUNCTIONALITY

Enhanced Search for Exclusive Listings

To improve property discovery and highlight Snell’s exclusive listings, we implemented a robust search solution integrated with their MLS/IDX feed.

This included:

Custom-designed and developed interactive map for users to browse listings.
Custom sort order that displays Snell-exclusive listings before broader MLS inventory.
Advanced filtering for price, location, property type, and number of bedrooms/bathrooms.
“Related properties” modules on listing pages to encourage deeper browsing and retention.

SITEMAP REORGANIZATION

Optimized Sitemap for Better Navigation

We reorganized Snell Real Estate’s sitemap to improve both user navigation and search engine performance.

This process:

Structured the site around clear categories including Snell-exclusive listings, communities, developments, and agent profiles.
Enabled faster content discovery for users and bots, improving engagement and crawlability.
Expanded the website to include approximately 75 optimized pages, each with a specific SEO and user-intent purpose.
Provided a stronger internal linking structure to support both UX and organic rankings.

ON-SITE SEO

Comprehensive SEO for Enhanced Visibility

Snell’s website was optimized with a comprehensive on-site SEO strategy to increase visibility in search engines and attract high-intent traffic.

Our work included:

SEO-friendly URL structure, meta tags, headers, and alt text across all pages.
Targeted keyword strategy centered around luxury real estate, developments, and Los Cabos communities.
Technical enhancements such as page speed optimization, mobile responsiveness, and schema markup.
Content development across community, listing, and agent pages to improve authority and relevance.

MLS/IDX INTEGRATION

Seamless MLS/IDX Integration for Real-Time Listings

We integrated MLS/IDX feeds directly into the website, allowing Snell’s listings to update dynamically and automatically.

This integration:

Ensured real-time listing accuracy.
Allowed agent bios to automatically populate with their active listings.
Powered the advanced search and map functionality.
Provided scalable, efficient property management directly within the WordPress CMS.