Sparks challenged Mediaboom to create a unique and modern website that reflected the incredible experiences that the company creates. The goal was to create an intuitive and immersive experience that also increased leads.
The Mediaboom team designed and developed a sleek and modern website that not only communicates the innovation and sophistication of Sparks, but also highlights important calls to action to increase the website’s leads, making it a powerful marketing tool. The team streamlined the website’s user interface and migrated the blog and news pages so the user will no longer be lead off-site. Mediaboom also enhanced the “Work” section and infused full-screen video throughout to create a truly immersive experience.
Mediaboom built a tailored, expansive, yet easy to use custom content management system (CMS) for the Sparks’ website. Members of the Sparks’ team can not only add and update their own text, images, portfolio, blog, team member bios, and video content, the custom CMS allows them to build and revise pages by adding unique content sections in any order they wish.
A – Customizable Fonts and Colors
B – Custom Drag and Drop CMS
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The custom CMS allows portfolio content to be categorized and then filtered on the front end by the user, using any categories the Sparks team creates.
An RFP upload feature was integrated with Sparks’ CRM of choice. All forms on the site feed leads into sales funnels managed easily by the Sparks sales team.
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