Google reports annual search statistics of more than one trillion, or over 3 billion searches each day. To get found in the sea of search results, your website needs search engine optimization or SEO. 2015 saw massive changes to SEO, as website owners struggled to keep up with changes to the Google algorithm. Explore what’s trending for SEO in 2016 to tweak your website and attract more business.
1. Rise of Long-tail keywords targets voice search
Long-tail keywords should already be part of your SEO strategy. If you aren’t yet using them, voice search may convince you to. A web user is more likely to speak a long-tail keyword, such as “who delivers pizza in Chicago at 2 a.m.?” than a brief keyword like “Chicago late night pizza delivery.” Write web content that incorporates relevant long-tail keywords to get found in voice searches.
2. Local SEO adoption is critical
If you haven’t incorporated local SEO yet, you still have time to do so. Failure to embrace local SEO by the end of 2016 will put you behind the pack. The easiest way to embrace local SEO is by adding local contact information (your business name and full address) to your footer and using geo-targeted keywords: Denver Dental Implants vs. Dental Implants. Then create business listings with Google, Bing, and Yahoo directories.
3. Social media presence affects your SEO
Content marketers predict that social media will become more important in terms of SEO in 2016. This means that not only should your webpage rank highly in search engine results, but so should your LinkedIn or Twitter feed. Incorporate the same keywords you already target into social media content to make sure you rank as highly as possible.
4. App links do matter
Google already indexes apps, but some expect that app links will to start to matter for SEO purposes. If you have an app, link to certain pages or sections of the app to incorporate valuable deep links. Employ app indexing measures to point users toward your app or encourage them to install it. If you don’t yet have an app, create one now or try to get listed in other apps in your niche.
5. Dump algorithmic content before you get punished
The ubiquitous, over-hyped content that brought websites like Upworthy such acclaim is projected to be the next target of Google’s algorithm. Web articles that use formulaic headlines — The 7 Secrets of X (#2 Will Surprise You!) — and descriptions like “You won’t believe what happened next” as clickbait will be penalized in search rankings. Make sure you do not get affected by editing any algorithmic content on your website and pledging not to create such content in 2016. Incorporate these trends into your search engine optimization now to ensure your webpage remains relevant in search results. When it comes to SEO, delays can have a measurable impact on your lead conversion and customer base.