Law Firm SEO – Reach the Top of Google [Get More Traffic]

Learn all Law Firm SEO Strategies to make your website and content optimized to rank higher on Google – Let’s get traffic to your website!

Law firms work exceptionally hard to earn the trust and respect of clients. If they do it right, the right law firm will have clients coming to them every day, and even refer some new clients along the way.

If you’re looking to have new clients come to you organically, there’s one thing you must look into: law firm SEO. 

What is Law Firm SEO?

Law firm SEO (search engine optimization) is when law firms organically optimize their website and content so it ranks higher on search engines like Google. The higher your website ranks on a search engine results page (SERP), the greater your chances are of getting traffic to your website. 

There are multiple avenues law firms can take to capitalize on their SEO strategy. Here are some key things to do to make your website and content optimized and rank higher on Google. 

Law Firm SEO

Step 1: Look at On-Site SEO

On-site SEO is the process of looking at your web content and seeing how you can optimize it to show up higher on SERPs. Execute these key strategies to boost your on-site SEO and get more traffic to your website. 

Optimize Your Content for Keywords

One of the most important things you should do when utilizing on-site SEO is optimizing your content for keywords. Keywords are terms and phrases people search on Google. Examples of keywords include: 

  • Personal injury law firm 
  • Law firms near me 
  • Best law firms 

When people search for these terms, the information that provides the best answers for these terms will show up higher on Google. That’s why it’s important to create content that targets keywords in a valuable and authentic way. 

Do keyword research and see which search terms are most viable for your law firm seo to go after. 

Match Intent and Create Quality Content

When creating content that targets keywords, it’s crucial that you match the intent of that keyword in your content. 

Think of the intent as the reason why someone is searching for a term in the first place

If you don’t match that intent, you’re essentially wasting your time targeting that keyword. 

The best way to find out a keyword’s intent is to look at what content shows up in the top spots of the first SERP. 

For example, if you look up the keyword “what does a law firm do”, you should look at the content that shows up in the top three to five spots organically (don’t click on the ads, as that’s paid advertising as opposed to organic ranking). 

What does that content look like? Look at its: 

  • Structure 
  • Length
  • Media (are there videos and/or graphics?) 
  • Content (is it a how-to guide? General article?) 

Remember: at the end of the day, Google’s main goal is to find the best solutions for its users’ problems. Provide the best solution through quality content and you’ll rank higher on search pages. 

Create Content Based Around E-A-T

A law firm is full of people who know a thing or two about the law. Use that authority and expertise to create content that abides by E-A-T: Expertise, authority, and trust

EAT is one of the most important things Google looks for when determining the quality of your content. 

If the content shows expertise, authority, and trust, Google will likely rank it higher on search pages

EAT is especially important for law firm content and websites, since law advice and law content can impact people’s lives. 

For example, if a law firm publishes an article on what to do after getting sued, someone could take that advice and use it. In doing such, they rely on the firm’s expertise, authority, and trust to give them accurate information

So, how can you increase your EAT? Consider the following tips. 

  • Have your content reviewed by experts (and state it’s been reviewed by an expert) 
  • Interview experts and cite them in your content 
  • Include credible statistics and facts in your content 
  • Reach out to credible and authoritative sites to see if they’ll link to your content 
  • Publish your own credible research relevant to your field and practice
  • Get quoted in reputable publications to build your own reputation 

The more you can show that your content is credible and trustworthy, the better the chances are of your content ranking highly and being seen by more people. Think of the value it will bring to your audience. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Utilize Title Tags, Meta Descriptions, and Alt Tags

Something you shouldn’t forget to do when optimizing your content and website for law firm SEO is utilizing the power of your title tags, meta descriptions, and alt tags. Let’s define what each of these are: 

Title tag: This is an HTML element that defines what the title of your content is on search pages. When you search for something online, the title that shows up on the page is the title tag; it doesn’t necessarily have to be the same as the headline of your content. 

Meta description: This is an HTML element that’s essentially a summary of what your content is about. This is the small chunk of text that shows up below the title tag on a search page. 

Alt tag: This is an HTML element that allows text to show up if an image can’t render within a piece of content or on a webpage. 

Utilizing and optimizing these elements can give your content a big advantage on Google. Telling Google what your content is in a strategic way can help boost it on search pages. Here are some key ways to optimize each element. 

Tips for optimizing the title tag:

  • Make sure it accurately tells users what the content is about; don’t mislead people for the sake of getting clicks 
  • Include the keyword you’re targeting in the title tag, but don’t keyword stuff 
  • Don’t make it too long
  • Don’t overthink it. Instead, put yourself in the user’s shoes: What kind of title tag would you want to see? What would make you click? 

Tips for optimizing the meta description: 

  • Keep it a good length; between 150 and 160 characters will suffice
  • Make it actionable; think of it as a quick summary inviting users to check out your content
  • Keep it relevant to the content you’re producing and incorporate your keyword (or a variation of the keyword) in the description in a natural way that helps the user 

Tips for optimizing alt tags: 

  • Always include them so visually impaired users can get an idea of what your content is about 
  • Include your keyword (or a variation of it) in the alt text so it can help boost your chances of ranking for that keyword 
  • Be descriptive, but not too descriptive; you don’t want your alt tags to be too long 

Optimizing these elements sends signals to Google about the quality and makeup of your content. Don’t ignore them, or you could miss out on key opportunities. 

Off-Site SEO

Step 2: Capitalize On Off-Site SEO

Off-site SEO refers to the strategy of using online resources outside of your website to increase your ranking on search engines. Here are some key strategies for capitalizing on off-site SEO. 

Set Up a Google My Business Account

If you don’t have one yet, set up a Google My Business for your law firm. Google My Business is a tool that allows you to manage your law firm’s reputation and information online. You should include the following on your Google My Business account: 

  • Your law firms’ name
  • Hours of operation
  • A link to your firm’s website 
  • Contact information 
  • Client reviews 

This helps users find relevant and valuable details about your law firm in an organized and timely fashion. Think of it as a one-stop shop for your firm’s must-know information. 

You should update your Google My Business regularly so it (and your law firm) stay relevant. You can do this by: 

  • Responding to reviews 
  • Posting photos of your firm 
  • Providing updates on your account 

Doing these things will help your website get traffic and increase your chances of converting users to clients

Creating a Business Listing

Similar to Google My Business, creating a business listing helps people find your law firm’s information faster. Find relevant websites where you can list your law firm’s information and expand your online reach and drive traffic to your website

Get More Online Reviews

Another way to drive more traffic to your website and rank higher on Google is to get more online reviews from clients. 

Statistics show that 79% of buyers say they trust online reviews as much as personal recommendations

Online reviews are a form of social proof; the more people say your services are legitimate and provide value, the more trustworthy and authoritative you look in the eyes of users. 

The more trustworthy you look, the more likely users will go to your website and look at your services. 

Technicals of your website

Step 3: Look at the Technicals 

The technical part of your website also plays a huge factor in your SEO success. If your website isn’t user-friendly and laid out properly, your ranking will suffer.

Here are some key things to analyze when looking at the technical aspects of your website. 

Look at Your Sitemap

Sitemaps are essential for SEO because they allow Google to crawl and index your pages, which allows it to rank your content accordingly. It tells Google important information about your pages that factor in their online rankings. 

Look at your sitemap and ensure it’s optimized so Google can easily crawl and index it. 

Analyze User Experience 

User experience (UX) is also an essential part of your law firm’s SEO strategy. The better your site works for users, the more likely it’ll rank higher on search engines. 

Think about it: Google’s job is to answer users’ search queries the best way possible. 

It only makes sense that Google would want to rank content that’s easy for people to use and get valuable information from. 

Here are a couple key things to look for when analyzing user experience: 

  • Site speed—your site speed should be fast and not lag. Lagging site speed and slow load times = bad user experience. 
  • Mobile friendliness—if your website isn’t equipped to adapt to mobile search, your rankings will suffer. 
  • Website navigation—is it easy to get from one part of your website to another? If so, Google can reward you by ranking your website higher. 

The better your user experience, the more engaged users are with your website

The more they’re engaged, the more it signals to Google that your website is relevant and worth finding. 

Content Marketing for SEO

Step 4: Plan Content Marketing for SEO

Content marketing is an essential way for you to boost your marketing and SEO efforts. 

A law firm can create the most valuable content in the world, but it doesn’t do them much good if they don’t market it

Content marketing increases web traffic, which boosts brand recognition and your trust and authority online, on top of nurturing the relationship with your audience. 

All of these factors combined can launch your website to the first SERP. 

Take these important tips into consideration when content marketing:

  • Identify your audience—who do you want to target? 
  • Think about your platforms—how are you going to share your content? Which social media platforms will you share content on, and what kinds of media are you going to share (videos, infographics, etc.)? 
  • Set realistic goals and benchmarks—set up realistic ways to track your content marketing efforts. Setting goals and identifying key benchmarks are the best ways to track performance and adjust strategies as need be. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

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Conclusion: Law Firm SEO

Law firms must make SEO a priority if they want to have a viable online presence.

SEO helps you establish trust with users, which is essential to have when hiring a law firm. It also helps your website rank higher, which helps increase brand awareness. 

If you want to create a comprehensive law firm digital marketing strategy that works, it must include SEO to be successful. 

Does SEO Really Work? Here’s Why it’s a Must in 2021

If you are wondering if does SEO Really work to grow your business online, here you will learn how to use it to your advantage.

There are plenty of digital marketing strategies to capitalize on in 2021, but there’s one with tremendous potential to help you naturally grow online: SEO. 

You’ve likely heard how important SEO is and may wonder, “does SEO really work?” It’s an important question to ask, especially in our digital-first world. Read on to learn if SEO really does work and how to use it to your advantage. 

Does SEO Really Work?

Yes, SEO really does work. SEO is essential for organic online growth and if you do it right, you’ll have an incredible number of internet users find your website quickly. This increases brand awareness and the chances that these users convert to customers. 

It sounds simple, but there’s more to SEO than having an optimized website. Read on to learn:

  • What SEO is 
  • Why SEO is an important marketing strategy 
  • Common SEO mistakes (and how to avoid them) 

What is SEO? 

SEO, short for search engine optimization, is the process of optimizing your website so it ranks higher on search engines. The higher a website ranks on a search engine, especially on the first search engine results page (SERP), the greater the chances are of people finding your website when they search. 

There are numerous factors that influence SEO, including: 

  • Page speed 
  • Domain authority 
  • Site crawlability 
  • Mobile-friendliness 
  • Quality of content produced 
  • Number of relevant inbound and outbound links 

These are just a few of many factors to keep in mind when thinking of your SEO strategy. It comes technically as the goal to create the best user experience possible

Marketing Strategy

Why SEO is a Critical Marketing Strategy

SEO is an incredibly important part of your marketing strategy because it helps build brand awareness, drive organic traffic to your website, build authority and trust within your industry, and nurture relationships with new and existing audiences. Let’s discuss how exactly this happens. 

Building Brand Awareness

The more you focus on SEO, the higher your website will rank on search engines. The higher your website ranks, the more people find your brand. The more people find your brand, the more likely you’ll gain brand fans who, eventually, could turn into brand enthusiasts. That’s why it’s also important to have your brand messaging strategy in place online. 

Driving Organic Traffic to Your Website

If you’re not trying to spend a fortune on paid advertising, focusing on your SEO strategy is a key way to create organic inbound traffic. Instead of paying to appear to internet users, you create a strategy that provides them with the best user experience so they come to you naturally. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Building Authority and Trust Within Your Industry

A big part of SEO is creating relevant content that’s valuable to users. Typically, this valuable content aims to solve someone’s problem, which means it requires some expertise to write about. The more you produce high-quality content that shows your expertise, the more you’ll build your reputation among your audience and your competitors

Google will reward you, too, if you produce valuable content for people. The better quality content you produce, the better your chances are of ranking highly on search pages. If you get on the first SERP of a highly-searched term, your website could get a lot of organic traffic. 

Nurture Relationships With New and Existing Customers

SEO helps you nurture relationships with new and existing customers because it helps them find you and your content faster. The more they see how your content helps them, the more trust you’ll build with them. The greater the trust, the more likely they’ll eventually convert to customers. 

SEO can also help you attract and convert new audiences. The more keywords you rank for, the more opportunities there are for people to find you. The right webpage or piece of content can help you tap into an audience you couldn’t before

SEO mistakes

Common SEO Mistakes

There’s great potential with SEO, but there’s also room for error if you aren’t careful. Here are some common SEO mistakes to avoid and why. 

Targeting The Wrong Keywords

When you create content, you want to target relevant keywords. Targeting the wrong keywords, (keywords that aren’t relevant to your business or content), can confuse Google and have you reaching the wrong audience altogether. Instead, do keyword research and figure out which ones are most relevant to your business and audience so you aren’t wasting your resources

Keyword Stuffing

How often you use a keyword in a piece is important for SEO purposes, but trying to use the keywords as many times as possible in your content, known as keyword stuffing, can actually hurt it. Google is smart enough to know when you’re trying to trick it, so if you keyword stuff in hopes of ranking higher, it’ll only hold your content back. Instead, use the keyword where it’s relevant and natural for the user to encounter throughout the content. 

Keywords stuffing

Linking to Random External Sites

Linking to external sites helps with SEO, but you need to think of the quality of those external sites. If you’re linking to random websites that aren’t viewed as legitimate, it could hinder your content. Instead of linking to random websites, link to quality external sites that rank well. That way, Google knows you’re linking to reputable websites and legitimate content. 

Missing the Meta Description 

The meta description, which is the small paragraph of text that appears under your website link on the SERP, is a valuable piece of real estate. It provides important context to users about what your content is about and if it’ll help them get the answer they’re looking for. Don’t ignore it; instead, write a clear and concise meta description that’ll tell Google and your audience the content is worth reading. 

seo Agency

Should I Hire an SEO Agency? 

If you’re thinking of hiring an SEO agency, do it. An SEO agency will take the guesswork out of your SEO strategy and get you the results you want. At MediaBoom, we’re dedicated to helping clients maximize their SEO efforts and experience incredible growth. Head here to schedule your consultation and meet the team—we’d love to help expand your reach. 

Starting a Medspa – Strategies For Building Your Digital Presence

Last year, the Medical Spa, or Medspa, industry was rapidly approaching a total value of $10 million a year. The rise in social media and self-care has…

starting a medspa

How Can I Go About Starting a Medspa?

There are 5 main steps to starting a successful medspa:

  1. Creating a business plan
  2. Branding
  3. Generating leads with a website
  4. Utilizing medspa software
  5. Marketing and advertising
starting a medspa tips

With a thorough business plan and a strong digital presence that continually draws in new customers, you are sure to build a successful medspa. Keep reading to learn more about how each step is vital to your business’s growth. 

The Importance of Your Business Plan

Starting a medspa begins with a business plan.

This is a summary of how your medspa will run in order to turn a profit, an analysis on the local market, and information describing its potential to grow. If you need to attract investors to get you off the ground, you will need a well-written business plan that provides them with reasons to invest in your business. 

Some things your business plan should include are: 

  • Costs: The start-up costs and funding requirements for the next 5 years
  • Marketing: Define your marketing strategies and how you will consistently bring in new business
  • Legal: Detail the structure of your business. Is it a sole proprietorship or an LLC?
  • Profits: Provide prospective data for five years of operations to give investors a good idea of the profitability
  • Staffing: The staff set the tone for a business, so it is vital that you seek out candidates who fit the brand and are qualified to provide a comfortable experience.
  • Insurance: What the needs are for insurance. Medical practices, including medspas, require insurance to protect everyone involved. Additionally, most medical insurance providers do not cover medspa services; however, if certain plans do, you will need to decide if your practice will accept insurance or not.

There are also other important details that you will need to iron out. For example, what services will you offer? How can your location benefit your business? 

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

When deciding what services to offer, it is important to weigh the costs, the payoff, and the risk. 

It would be fiscally smart to start by offering services that are within your expertise, involve little equipment, and are popular right now. This guarantees that you won’t overspend on equipment right away. It could also be beneficial to offer some specialty services that are unique to your medspa.

This can help you stand out from other businesses in the area. 

medspa business plan

As for location, most medical offices are a destination on their own. 

Unlike with cafes, you are unlikely to get customers from foot traffic. There is no need to pay lots for prime real estate in the heart of downtown; however, a luxury location would allow you to utilize luxury branding and charge more for services.

The key to location is to find somewhere affordable, but that seems very legitimate. 

If a medspa was located in the warehouse district or the middle of nowhere, potential customers may be less likely to trust the quality of the services.

Some things to consider when selecting a location include the “vibe” of the area, parking availability, zoning laws, and local demographics. 

How Branding Can Elevate Your Medspa

This sounds basic; however, branding can make or break a new business. Branding is more than having an Instagram account and posting about 20% off sales every other month. 

Branding means deciding on the tone, styling, and aesthetic of the business in order to maximize appeal to the target demographic. 

branding for medspas

Social media tools like Instagram can certainly help connect leads with the business, but the first step is to brand your medspa. 

The Branding Checklist: 

  • Logo – Does it communicate what the business does? Is it easy to understand? Is it easy to replicate on other promotional materials? 
  • Colors and Type – Do they look good together? What is the tone they are setting for the business? Will promotional materials be readable in these colors and type?
  • Tone – Who is your medspa? Does the tone match the clientele? 

How to Generate Leads With a Conversion-Optimized Website

A successful  medspa website design is great both for branding purposes and to make conversions. Because the market is so saturated with medspas and there is competition for customers, it is vital to have a top-notch website that is designed to make conversions. 

What does it mean to optimize a website for conversions? Why are conversions so important?

A conversion occurs when a lead – a potential customer or “prospect” – makes the transition to becoming a customer or client by buying a product or booking an appointment for a service. 

medspa website

To make your medspa successful, you require conversions, and lots of them. Having a conversion-optimized website means that the site is designed specifically to turn prospects into recurring clients. 

How does a website do this?

There are several ways that a high-end website design can  make more conversions and bring medspas more clients:

  1. Videos and testimonials: leads may not trust a brand telling them to buy a product or book an appointment, but a testimonial from a person like them will.

    Testimonials assure leads of the quality of your services and give a human face to the treatments that you are offering. Videos especially are a great way to show how well your treatments work and give leads insight into the medspa experience. 
  1. Booking integration: this means that new clients are able to easily make an appointment through your website without being redirected elsewhere. The number one reason most leads click away from a website is that they can’t figure out how to use it or it takes too long to use. When starting a medspa, it is vital that your website is easy to use and that new clients can easily book that first appointment.
  1. Information about services and staff: People like to have lots of information about something before they commit to it. Having extensive services pages, FAQs, and blogs will keep leads on your website by feeding them more information. As people learn more about a service or a topic, they will be more likely to consider booking an appointment for it later on.
website for medspa

Providing lots of information on your website also helps establish trust with potential clients. It shows that you are a trustworthy authority, which will make them feel more comfortable during the appointment.

Similarly, having an About page to introduce the practitioner, the staff, and their credentials will also make leads feel more comfortable about booking that first appointment. 

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

Medical Spa Software: The Backbone of Starting a Medspa

When you start a business – any business – there are a lot of moving pieces and parts.

There will always be a lot going on and many different things that will need your attention. This goes double for medspas. Not only will you need to keep track of appointments, manage your staff, process payments, do payroll, solicit client feedback, run a marketing campaign, stay stocked with products, and make choices about whether to start offering new services, you need to do it while being HIPAA compliant

The good news is that you don’t have to do all of it yourself. There are a variety of affordable, easy to use options for medspa software that will do most of the tedious and repetitive tasks for you. 

Vagaro is an affordable, user-friendly option. Subscriptions run between $25 and $85 a month. This all-in-one software will help you schedule clients, send automatic reminders, add notes, create a custom booking website, and let you livestream classes and consultations from anywhere.

It also works on any device. Vagaro is especially ideal for small practices and for people who are just starting a medspa.

medspa software

DrChrono is designed to streamline admin tasks to allow your team to focus on clients, not on paperwork. DrChrono is ideal because it has an Electronic Health Record feature that works through an app on any device. It also has the option for Telehealth and allows clients to both set up their appointment and pay their bill online.

If you are starting a medspa that offers unique services or is multispecialty, this software is ideal for you. 

AestheticsPro is a cloud-based software that offers a POS system, an accounting suite, a gift card processing system, and gives you access to e-records from anywhere. It is also ideal because it is HIPAA-compliant and easily helps you utilize before & after photos.

There are many more options for medspa software. To learn more about the pros and cons of each, please read Mediaboom’s full medspa software review

3 Ways to Effectively Market Your Medspa

Marketing and advertising are the key to growing your medspa in the long run. Here are 3 ways that you can market your business to continually draw in new clients. 

1. Person to Person Advertising – Utilizing Influencers and Bloggers

Many potential clients will trust a recommendation from a friend or someone they look up to over the word of a company. This is why influencers and guest blogging have been on the rise as effective and affordable marketing strategies. 

When first starting a medspa, a well-known beauty blogger can help put your practice on the map and get you your first influx of new clients.

Paying an influencer or blogger to talk about your medspa and rave about your services doesn’t cost very much and their posts will continually attract an audience. A few hundred dollars spent on an influencer’s promotion could lead to thousands of dollars in revenue and many new clients. 

social media advertising for medspa

Advertising through influencers and bloggers is all about your medspa’s demographic. Nearly 70% of medspa customers are under 55, and a vast majority are women. Millennials make up 17% of all medspa clients. Given this information, you will want to work with an influencer or blogger who is in the 28 to 55 range, who has a large following of women in that demographic, and who is already in the beauty niche. 

When their followers see them rave about your services, they will be very likely to follow suit and make an appointment themselves. 

2. Online Advertising – Using Social Media Ads and PPC

Social media is where it is at – for all demographics, not just the young people. The average adult spends 2 hours and 22 minutes on social media a day. Of that, an average of 38 minutes a day is spent on Facebook alone. When you begin to advertise while starting a medspa, it is important to go where the people are.

Instagram, Facebook, and paid Google Ads are ideal for advertising because they don’t necessarily read as “ads” to users. They appear normally in someone’s feed, therefore drawing their attention more. 

facebook for medspas

The key to social media advertising is to produce high-quality ads that convey your brand and your services, are interesting to read, provide the user with information to better get their attention, and do not annoy them. 

PPC (Pay-Per-Click) ads are ideal for targeting certain demographics and locations based on keywords. This is an affordable way to ensure that you are only paying to advertise to potential leads who are in your area. 

3. Local Marketing – SEO and Business Listings

Unlike e-commerce websites, medspas do not benefit as much from advertising to people outside of their area. Because medical spas operate on the basis of clients coming in, the best way to generate leads who will likely convert is to market locally. 

There are two main ways to do this: local SEO and business listings

Developing a comprehensive SEO (Search Engine Optimization) strategy will help your website show in Google results for searches like “Medspa in Orange County.” 

Local SEO means that your website is optimized to come up for searches that relate to your region. When you are first starting a medspa, you probably won’t be in the topmost Google results right away.

SEO takes time, but can deliver great results with patience.

medspa seo

When most people need to know information, the first thing they do is Google it. This is also how most people find services. Ensuring that your website appears prominently in the search results is the best way to connect your medspa to new clients. 

If people don’t use Google to find new business and services, they may check a business listing website like Yelp.

These websites are ideal for consumers because they can read honest reviews. The good thing about advertising with business listings is that you can easily target your area and it is relatively inexpensive to get your medspa listed.

This strategy is especially good for targeting older clients who may be interested in your anti-aging services. 

Where to Get Started

Starting a medspa can be an overwhelming process and it’s important to have all the right strategies in palace from the beginning to see the best results. For help with all your website design, branding, marketing or advertising needs, contact Mediaboom to see how we can get your medspa on the right track.

To Learn More About Starting a Medspa and How to Market Your Business, check out our other helpful resources: