Hotel Marketing – 8 Brilliant Ways to Promote Your Hotel

Discover 8 useful strategies for Hotel Maketing you can use to brand your hotel, connect it with your audience and rank higher in SEO.

Although the need for lodging will always keep hotels relevant, with more than 700,000 resorts and hotels across the globe, yours can’t afford not to market yourselves if you want to be unique. 

What is hotel marketing?

Hotel marketing encompasses various marketing techniques and strategies to brand your hotel, connect with your audience, build your customer base, increase sales, and rank higher in SEO. 

In this post, we have 8 such strategies you can use to put your hotel on the map. There will be plenty of actionable tips ahead, so check it out.

8 Hotel Marketing Strategies to Employ Today

8 Hotel Marketing Strategies to Employ Today

Build a Conversion-Focused Website

Every company has a website, including those outside of the hospitality industry. Yet how many of them have a conversion-focused website? Not nearly as many.

What do we mean when we say conversion-focused?

That every facet of your website is designed to attract many visitors and keep them on the page.

This is a purposeful website design that’s less about appeal and more about function.

Your website should follow the most current SEO best practices. Some of those are as follows:

  • UX is important: It’s all about the user experience (UX) on websites anymore. All links on your site should be working and all content must be typo-free. Interactive content helps as well, as does easy navigation.
  • Follow the EAT principle: No, EAT doesn’t stand for having a snack in this case, but expertise, authority, and trustworthiness. By encapsulating these three values, Google increases your site ranking.
  • Track the right metrics: There are three metrics at current that Google uses to dictate your website placement on their search results page. 
    • Cumulative Layout Shift: CLS is a measurement of the visual stability of your website. You want a value that’s under .1.
    • First Input Delay: FID determines how responsive your website is and should be 100 ms or less.
    • Largest Content Paint: LCP is the page speed for above-the-fold elements. If your page doesn’t load in 2.5 seconds or faster, it’s too slow.

Speed is truly more important than website style.

That doesn’t mean your site has to be ugly, as that will turn customers and potential customers away too.

Instead, it means that you shouldn’t bog down your site with visually appealing elements. 

Here are some hotel website designs courtesy of our blog that shows you how to combine style with speed.

Your site must have mobile optimization as well. 

Smartphones are so prevalent in daily life that most people who land on your site are doing so on their phones. 

If your site is only formulated for desktop users, you can expect the site visitor to continue on to the competition. 

mobile optimization for hotels

Get Great Reviews

As a hotel owner, you can promote yourself until you’re blue in the face, but what will really make up someone’s mind is other’s experiences. 

According to Oberlo, almost nine out of 10 people will scope out reviews before they make a purchasing decision. That goes for products and services alike.

That’s why one pillar of your hotel marketing plan must be to increase the number of reviews your hotel gets. 

Doing this doesn’t have to be difficult, either.

The next time you get a visitor, send them a text message or an email asking them to review their stay. 

Timeliness is important here; if you send the survey two days later, the customer might have already begun to forget the details of the hotel. 

Then wait for the reviews to trickle in. Some will be positive, others will inevitably be negative, but you must respond to as many as you can. 

If it’s a positive review, then thank the customer for leaving it and comment on a few points they mentioned. 

For negative reviews, ask the customer if there’s something you can do to improve their experience for next time. Offer to communicate with them through phone or email to make matters right. 

Although many companies think that negative reviews make them look bad, it’s all about how you handle them.

By prioritizing customer service even in the face of a bad review, you show your customers that you care. 

Use Unique Branding

In our post on hotel branding, we discussed the benefits of such. Using branding can increase your trustworthiness, differentiate you from the competition, and open up revenue channels you might not have known existed. 

Further, you can create passion around your brand that’s contagious. Your customers become your ambassadors.

How do you make a unique brand considering that every hotel has to brand itself? Well first, you need to understand your target audience. 

This should really be the first part of your hotel marketing plan. After all, without knowing who your audience segments are, you can’t sell them tailored services.

Target audiences vary by hotel. 

If yours is a family-friendly hotel, then your ideal customer is a parent. Maybe you’re more of a business hotel because you have many conference halls and related amenities. Then your target audience would be working-class adults between their 20s and 50s, maybe older.

Once you know who your target audience segments are, you can begin to brand yourself in kind

Rather than promote your hotel, promote a lifestyle. 

For instance, focus on your fitness facilities, your onsite restaurants, and your rooftop terrace bar. Talk about all the great tourist sites that surround your hotel too. 

hotel lifestyle

Start an Email Marketing Campaign

According to a 2021 HubSpot report, more than four billion people around the globe use email every single day. Email marketing remains one of the best tools in your hotel marketing arsenal, so take advantage of it.

Does your hotel send out a monthly email newsletter? If you don’t already, then you need to start. 

If you already have a newsletter, it doesn’t hurt to revamp it. Your email list doesn’t want to be regaled with boring stories about quarterly sales meetings or who your latest food vendor is. They want to be entertained.

How can you make your newsletter more entertaining? Since you know who your target audience is, it becomes easier to narrow the focus of your newsletter. 

Maybe they want to hear about the new wing you’re adding to the hotel or how you’re striving to make the building greener.

If you can offer behind-the-scenes glimpses into the daily operations of your hotel, many customers appreciate this sort of thing, as it increases your hotel’s transparency. 

You should also watch the balance of content included in your newsletter. 

You want 80 percent of the content to be educational or entertaining and the remaining 20 percent to be promotional.

Besides sprucing up your email newsletter, you should also get into a rhythm of emailing your customers with exclusive deals and offers. 

It’s hard to resist a stay at a hotel when you get the third night free.

If you’re having a hard time staying on top of your email marketing, consider using automation to send emails and even responses on a schedule. 

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Have a Marketing Budget

This next marketing tip isn’t so much a strategy as a good plan. You must have a marketing budget set aside to pay for website design, SEO services, branding, and the other areas of hotel marketing we’re going to discuss ahead.

How much of a budget these services require will vary. 

According to marketing resource WebStrategies, in 2020, the average marketing budget was 11.4 percent of a company’s revenue. 

If there’s one time of year where your marketing spending might be higher, that should be during peak booking season. 

You want to draw in the most business, so you’ll usually ramp up your hotel marketing efforts to do so. 

By reducing marketing spending during the slower months, you can avoid blowing through your budget quickly. 

Foster Local Business Relationships

The businesses that share your community aren’t competition unless they’re other hotels. From restaurants to bars, retail shops, and everything in between, try to form business partnerships with these companies.

This deeply fosters the sense of community that you can use to brand your hotel. You’re promoting a lifestyle, and part of that lifestyle is the immersive community.

Look for opportunities to promote other businesses whenever appropriate. Perhaps you repost their content on your social media or you two arrange a guest blogging deal. 

You can even hold a contest or giveaway where their products or services are the prizes.

The idea here is cross-promotion, so the other business should want to reciprocate the above efforts. For example, maybe the prize for their contest is a free two-night stay at a premium suite in your hotel room. 

We also suggest looking for ways to promote your city or town as a whole. 

What is it about the area that’s so special? Is it the above-mentioned local tourist attractions? Perhaps you’re in a college town or a historic city. Your city or town could have been rated one of the best places to live in the country.

If you can’t pinpoint something exciting about your city or town like in the above examples, then get out there and find what’s exciting! You shouldn’t have to look far. 

local hotel marketing

Fully Utilize Google My Business 

Companies big and small have Google My Business accounts, and your hotel must as well. Google My Business is free, so even if your hotel marketing budget is on a shoestring, you can still use this service.

Google My Business presents all the pertinent information on your hotel when a customer searches for you on Google. 

That includes your hotel name, address, phone number, and website address. Customers can even book a stay at your hotel right through Google.

However, Google My Business can only display the information that you provide. Make sure that your profile is 100 percent complete, including any small details that you might have overlooked. 

Once your profile is done, continue to use Google My Business to the fullest. 

Upload high-res photos of the various parts of your hotel, including the lobby, the rooms in each suite, the dining hall, onsite restaurants, your fitness facility, and the rooftop bar. This helps you rank higher with the service. 

When your hotel is running a special or a discount, post it on your Google Business Profile.

Every bit of news you post will show up on your Google My Business profile as an update. If a customer searches for certain terms that are included in your updates, that can help connect them with your hotel.   

Create Info-Rich Content 

Our last hotel marketing tip is this: content is king, so use it!

Content encompasses far more than written blog posts or long-form content anymore, but photos, infographics, and videos as well. Still, we recommend starting simple with a travel guide posted on your website.

You might hire a third-party writer to produce the travel guide, or your in-house staff can do it.

The guide should cover all the great spots around your city and town, especially those businesses that you partner with. Make sure that you follow SEO best practices such as incorporating long-tail keywords. 

Once your travel guide has been online for a while, update it. Repurposing old content is a great hotel marketing strategy. If businesses have closed since you wrote the guide, delete them. Add any new businesses so the guide is current.

We also recommend getting on social media and promoting attractions in your city or town. 

Maybe you make a YouTube video showcasing the best little-known spots in your neighborhood or you create a series of Instagram posts.

This isn’t making content for content’s sake, but providing info-rich, high-value content to your customers and potential customers. 

That kind of content resonates more and performs better!

content marketing hotels

Conclusion 

Hotel marketing is an excellent way to help your hotel stand out.

Start with a budget, define your target audience, and then work on your website, your branding, your email marketing, and your content marketing.

If you’re struggling in the above areas, you can count on Mediaboom. We’re a digital marketing agency that offers services such as website design, advertising, and marketing.

We’ll help make your marketing goals achievable. 

Law Firm SEO – Reach the Top of Google [Get More Traffic]

Learn all Law Firm SEO Strategies to make your website and content optimized to rank higher on Google – Let’s get traffic to your website!

Law firms work exceptionally hard to earn the trust and respect of clients. If they do it right, the right law firm will have clients coming to them every day, and even refer some new clients along the way.

If you’re looking to have new clients come to you organically, there’s one thing you must look into: law firm SEO. 

What is Law Firm SEO?

Law firm SEO (search engine optimization) is when law firms organically optimize their website and content so it ranks higher on search engines like Google. The higher your website ranks on a search engine results page (SERP), the greater your chances are of getting traffic to your website. 

There are multiple avenues law firms can take to capitalize on their SEO strategy. Here are some key things to do to make your website and content optimized and rank higher on Google. 

Law Firm SEO

Step 1: Look at On-Site SEO

On-site SEO is the process of looking at your web content and seeing how you can optimize it to show up higher on SERPs. Execute these key strategies to boost your on-site SEO and get more traffic to your website. 

Optimize Your Content for Keywords

One of the most important things you should do when utilizing on-site SEO is optimizing your content for keywords. Keywords are terms and phrases people search on Google. Examples of keywords include: 

  • Personal injury law firm 
  • Law firms near me 
  • Best law firms 

When people search for these terms, the information that provides the best answers for these terms will show up higher on Google. That’s why it’s important to create content that targets keywords in a valuable and authentic way. 

Do keyword research and see which search terms are most viable for your law firm seo to go after. 

Match Intent and Create Quality Content

When creating content that targets keywords, it’s crucial that you match the intent of that keyword in your content. 

Think of the intent as the reason why someone is searching for a term in the first place

If you don’t match that intent, you’re essentially wasting your time targeting that keyword. 

The best way to find out a keyword’s intent is to look at what content shows up in the top spots of the first SERP. 

For example, if you look up the keyword “what does a law firm do”, you should look at the content that shows up in the top three to five spots organically (don’t click on the ads, as that’s paid advertising as opposed to organic ranking). 

What does that content look like? Look at its: 

  • Structure 
  • Length
  • Media (are there videos and/or graphics?) 
  • Content (is it a how-to guide? General article?) 

Remember: at the end of the day, Google’s main goal is to find the best solutions for its users’ problems. Provide the best solution through quality content and you’ll rank higher on search pages. 

Create Content Based Around E-A-T

A law firm is full of people who know a thing or two about the law. Use that authority and expertise to create content that abides by E-A-T: Expertise, authority, and trust

EAT is one of the most important things Google looks for when determining the quality of your content. 

If the content shows expertise, authority, and trust, Google will likely rank it higher on search pages

EAT is especially important for law firm content and websites, since law advice and law content can impact people’s lives. 

For example, if a law firm publishes an article on what to do after getting sued, someone could take that advice and use it. In doing such, they rely on the firm’s expertise, authority, and trust to give them accurate information

So, how can you increase your EAT? Consider the following tips. 

  • Have your content reviewed by experts (and state it’s been reviewed by an expert) 
  • Interview experts and cite them in your content 
  • Include credible statistics and facts in your content 
  • Reach out to credible and authoritative sites to see if they’ll link to your content 
  • Publish your own credible research relevant to your field and practice
  • Get quoted in reputable publications to build your own reputation 

The more you can show that your content is credible and trustworthy, the better the chances are of your content ranking highly and being seen by more people. Think of the value it will bring to your audience. 

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Utilize Title Tags, Meta Descriptions, and Alt Tags

Something you shouldn’t forget to do when optimizing your content and website for law firm SEO is utilizing the power of your title tags, meta descriptions, and alt tags. Let’s define what each of these are: 

Title tag: This is an HTML element that defines what the title of your content is on search pages. When you search for something online, the title that shows up on the page is the title tag; it doesn’t necessarily have to be the same as the headline of your content. 

Meta description: This is an HTML element that’s essentially a summary of what your content is about. This is the small chunk of text that shows up below the title tag on a search page. 

Alt tag: This is an HTML element that allows text to show up if an image can’t render within a piece of content or on a webpage. 

Utilizing and optimizing these elements can give your content a big advantage on Google. Telling Google what your content is in a strategic way can help boost it on search pages. Here are some key ways to optimize each element. 

Tips for optimizing the title tag:

  • Make sure it accurately tells users what the content is about; don’t mislead people for the sake of getting clicks 
  • Include the keyword you’re targeting in the title tag, but don’t keyword stuff 
  • Don’t make it too long
  • Don’t overthink it. Instead, put yourself in the user’s shoes: What kind of title tag would you want to see? What would make you click? 

Tips for optimizing the meta description: 

  • Keep it a good length; between 150 and 160 characters will suffice
  • Make it actionable; think of it as a quick summary inviting users to check out your content
  • Keep it relevant to the content you’re producing and incorporate your keyword (or a variation of the keyword) in the description in a natural way that helps the user 

Tips for optimizing alt tags: 

  • Always include them so visually impaired users can get an idea of what your content is about 
  • Include your keyword (or a variation of it) in the alt text so it can help boost your chances of ranking for that keyword 
  • Be descriptive, but not too descriptive; you don’t want your alt tags to be too long 

Optimizing these elements sends signals to Google about the quality and makeup of your content. Don’t ignore them, or you could miss out on key opportunities. 

Off-Site SEO

Step 2: Capitalize On Off-Site SEO

Off-site SEO refers to the strategy of using online resources outside of your website to increase your ranking on search engines. Here are some key strategies for capitalizing on off-site SEO. 

Set Up a Google My Business Account

If you don’t have one yet, set up a Google My Business for your law firm. Google My Business is a tool that allows you to manage your law firm’s reputation and information online. You should include the following on your Google My Business account: 

  • Your law firms’ name
  • Hours of operation
  • A link to your firm’s website 
  • Contact information 
  • Client reviews 

This helps users find relevant and valuable details about your law firm in an organized and timely fashion. Think of it as a one-stop shop for your firm’s must-know information. 

You should update your Google My Business regularly so it (and your law firm) stay relevant. You can do this by: 

  • Responding to reviews 
  • Posting photos of your firm 
  • Providing updates on your account 

Doing these things will help your website get traffic and increase your chances of converting users to clients

Creating a Business Listing

Similar to Google My Business, creating a business listing helps people find your law firm’s information faster. Find relevant websites where you can list your law firm’s information and expand your online reach and drive traffic to your website

Get More Online Reviews

Another way to drive more traffic to your website and rank higher on Google is to get more online reviews from clients. 

Statistics show that 79% of buyers say they trust online reviews as much as personal recommendations

Online reviews are a form of social proof; the more people say your services are legitimate and provide value, the more trustworthy and authoritative you look in the eyes of users. 

The more trustworthy you look, the more likely users will go to your website and look at your services. 

Technicals of your website

Step 3: Look at the Technicals 

The technical part of your website also plays a huge factor in your SEO success. If your website isn’t user-friendly and laid out properly, your ranking will suffer.

Here are some key things to analyze when looking at the technical aspects of your website. 

Look at Your Sitemap

Sitemaps are essential for SEO because they allow Google to crawl and index your pages, which allows it to rank your content accordingly. It tells Google important information about your pages that factor in their online rankings. 

Look at your sitemap and ensure it’s optimized so Google can easily crawl and index it. 

Analyze User Experience 

User experience (UX) is also an essential part of your law firm’s SEO strategy. The better your site works for users, the more likely it’ll rank higher on search engines. 

Think about it: Google’s job is to answer users’ search queries the best way possible. 

It only makes sense that Google would want to rank content that’s easy for people to use and get valuable information from. 

Here are a couple key things to look for when analyzing user experience: 

  • Site speed—your site speed should be fast and not lag. Lagging site speed and slow load times = bad user experience. 
  • Mobile friendliness—if your website isn’t equipped to adapt to mobile search, your rankings will suffer. 
  • Website navigation—is it easy to get from one part of your website to another? If so, Google can reward you by ranking your website higher. 

The better your user experience, the more engaged users are with your website

The more they’re engaged, the more it signals to Google that your website is relevant and worth finding. 

Content Marketing for SEO

Step 4: Plan Content Marketing for SEO

Content marketing is an essential way for you to boost your marketing and SEO efforts. 

A law firm can create the most valuable content in the world, but it doesn’t do them much good if they don’t market it

Content marketing increases web traffic, which boosts brand recognition and your trust and authority online, on top of nurturing the relationship with your audience. 

All of these factors combined can launch your website to the first SERP. 

Take these important tips into consideration when content marketing:

  • Identify your audience—who do you want to target? 
  • Think about your platforms—how are you going to share your content? Which social media platforms will you share content on, and what kinds of media are you going to share (videos, infographics, etc.)? 
  • Set realistic goals and benchmarks—set up realistic ways to track your content marketing efforts. Setting goals and identifying key benchmarks are the best ways to track performance and adjust strategies as need be. 

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Conclusion: Law Firm SEO

Law firms must make SEO a priority if they want to have a viable online presence.

SEO helps you establish trust with users, which is essential to have when hiring a law firm. It also helps your website rank higher, which helps increase brand awareness. 

If you want to create a comprehensive law firm digital marketing strategy that works, it must include SEO to be successful. 

Does SEO Really Work? Here’s Why it’s a Must in 2021

If you are wondering if does SEO Really work to grow your business online, here you will learn how to use it to your advantage.

There are plenty of digital marketing strategies to capitalize on in 2021, but there’s one with tremendous potential to help you naturally grow online: SEO. 


You’ve likely heard how important SEO is and may wonder, “does SEO really work?” It’s an important question to ask, especially in our digital-first world. Read on to learn if SEO really does work and how to use it to your advantage. 

Does SEO Really Work?

Yes, SEO really does work. SEO is essential for organic online growth and if you do it right, you’ll have an incredible number of internet users find your website quickly. This increases brand awareness and the chances that these users convert to customers. 

It sounds simple, but there’s more to SEO than having an optimized website. Read on to learn:

  • What SEO is 
  • Why SEO is an important marketing strategy 
  • Common SEO mistakes (and how to avoid them) 
SEO

What is SEO? 

SEO, short for search engine optimization, is the process of optimizing your website so it ranks higher on search engines. The higher a website ranks on a search engine, especially on the first search engine results page (SERP), the greater the chances are of people finding your website when they search. 

There are numerous factors that influence SEO, including: 

  • Page speed 
  • Domain authority 
  • Site crawlability 
  • Mobile-friendliness 
  • Quality of content produced 
  • Number of relevant inbound and outbound links 

These are just a few of many factors to keep in mind when thinking of your SEO strategy. It comes technically as the goal to create the best user experience possible

Marketing Strategy

Why SEO is a Critical Marketing Strategy

SEO is an incredibly important part of your marketing strategy because it helps build brand awareness, drive organic traffic to your website, build authority and trust within your industry, and nurture relationships with new and existing audiences. Let’s discuss how exactly this happens. 

Building Brand Awareness

The more you focus on SEO, the higher your website will rank on search engines. The higher your website ranks, the more people find your brand. The more people find your brand, the more likely you’ll gain brand fans who, eventually, could turn into brand enthusiasts. That’s why it’s also important to have your brand messaging strategy in place online. 

Driving Organic Traffic to Your Website

If you’re not trying to spend a fortune on paid advertising, focusing on your SEO strategy is a key way to create organic inbound traffic. Instead of paying to appear to internet users, you create a strategy that provides them with the best user experience so they come to you naturally. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

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Building Authority and Trust Within Your Industry

A big part of SEO is creating relevant content that’s valuable to users. Typically, this valuable content aims to solve someone’s problem, which means it requires some expertise to write about. The more you produce high-quality content that shows your expertise, the more you’ll build your reputation among your audience and your competitors

Google will reward you, too, if you produce valuable content for people. The better quality content you produce, the better your chances are of ranking highly on search pages. If you get on the first SERP of a highly-searched term, your website could get a lot of organic traffic. 

Nurture Relationships With New and Existing Customers

SEO helps you nurture relationships with new and existing customers because it helps them find you and your content faster. The more they see how your content helps them, the more trust you’ll build with them. The greater the trust, the more likely they’ll eventually convert to customers. 

SEO can also help you attract and convert new audiences. The more keywords you rank for, the more opportunities there are for people to find you. The right webpage or piece of content can help you tap into an audience you couldn’t before

SEO mistakes

Common SEO Mistakes

There’s great potential with SEO, but there’s also room for error if you aren’t careful. Here are some common SEO mistakes to avoid and why. 

Targeting The Wrong Keywords

When you create content, you want to target relevant keywords. Targeting the wrong keywords, (keywords that aren’t relevant to your business or content), can confuse Google and have you reaching the wrong audience altogether. Instead, do keyword research and figure out which ones are most relevant to your business and audience so you aren’t wasting your resources

Keyword Stuffing

How often you use a keyword in a piece is important for SEO purposes, but trying to use the keywords as many times as possible in your content, known as keyword stuffing, can actually hurt it. Google is smart enough to know when you’re trying to trick it, so if you keyword stuff in hopes of ranking higher, it’ll only hold your content back. Instead, use the keyword where it’s relevant and natural for the user to encounter throughout the content. 

Keywords stuffing

Linking to Random External Sites

Linking to external sites helps with SEO, but you need to think of the quality of those external sites. If you’re linking to random websites that aren’t viewed as legitimate, it could hinder your content. Instead of linking to random websites, link to quality external sites that rank well. That way, Google knows you’re linking to reputable websites and legitimate content. 

Missing the Meta Description 

The meta description, which is the small paragraph of text that appears under your website link on the SERP, is a valuable piece of real estate. It provides important context to users about what your content is about and if it’ll help them get the answer they’re looking for. Don’t ignore it; instead, write a clear and concise meta description that’ll tell Google and your audience the content is worth reading. 

seo Agency

Should I Hire an SEO Agency? 

If you’re thinking of hiring an SEO agency, do it. An SEO agency will take the guesswork out of your SEO strategy and get you the results you want. At MediaBoom, we’re dedicated to helping clients maximize their SEO efforts and experience incredible growth. Head here to schedule your consultation and meet the team—we’d love to help expand your reach. 

6 Must-Haves for Great Hospitality Marketing

Discover all the must-have elements of Hospitality Marketing and learn Crucial Marketing Tactics to Grow your Business

As the 2020s have gotten underway, the hospitality industry is perched on the verge of a resurgence. Now is a smart time to reevaluate the marketing strategy your hospitality business is using. What components does a great hospitality marketing plan have?

Here are the must-have elements of hospitality marketing:

  • A well-built website
  • Abundant reviews and testimonials
  • First-page Google ranking
  • Paid media
  • Fresh branding
  • Email marketing

Whether it’s one of the above areas your current marketing strategies lack or several, you’re going to want to keep reading. In this guide, we’ll talk further about hospitality marketing and then delve deeper into the above crucial marketing tactics. 

Let’s get started.

What Is Hospitality Marketing?

We’ll begin with a definition of hospitality marketing. 

Hospitality marketing is a form of marketing that’s centered on improving customer satisfaction, which is truly the heart and soul of the hospitality industry. 

Whether your hospitality business focuses on travel and tourism, food and drink, or accommodations, the marketing tactics you use will build awareness, promote services, increase revenue, and boost customer conversions.

How to Get More Bookings for your Hotel

How Can I Get More Bookings?

Is your hotel looking to increase its bookings through this year and into the next? Hospitality marketing and the tactics we’ll delve into ahead are the best way to do that. 

You can also employ the following marketing techniques. 

Word of Mouth Marketing

In today’s technological age, word-of-mouth marketing tends to get discounted, which is a mistake. Word-of-mouth promotions remain a viable way to increase brand awareness and position your hotel positively in the eyes of potential customers.

Plus, best of all, word-of-mouth marketing is free and hands-off. The customers and leads practically do all the work for you.

How does a hotel start a word-of-mouth marketing campaign? Here are some strategies to implement.

  • Create share-worthy experiences: When staying at your hotel is so good that guests just have to share their experiences, word-of-mouth promotions will usually follow. Determining what makes an experience share-worthy will vary based on your audience segments. Above all else, make sure that what you’re doing is customer-centric yet unique.
  • Incentivize your audience: Although most consumers don’t necessarily realize that they’re engaging in word-of-mouth marketing by sharing their experiences, for those that do, they’ll wonder what’s in it for them. Whether you offer your customers a free gift, a special discount code, or a free night at the hotel, make it worth their while to promote you.
  • Utilize user-generated content: User-generated content or UGC is a great way to get your word-of-mouth marketing campaign rolling. Whether users post photos at your hotel with a hashtag or they make a video reviewing their experience, share it all!

Differentiate Your Hotel 

Hospitality marketing is all about what makes you stand out from the competition, so you must know what that is. You can’t say it’s your approach to customer service, as any hotel would say that about themselves. What is it really that sets you apart?

Perhaps your hotel is in a historic town or it’s one of the most eco-friendly buildings in your state. These are the qualities that make your hotel special, so harness them! 

6 Components of a Hospitality Marketing Plan

6 Components of a Hospitality Marketing Plan

Now that you’re thinking of ways to get people talking about your hotel, it’s time to create a comprehensive hospitality marketing plan. Per the intro, here are the 6 must-have parts of that plan. 

Have a Great Website

Today’s consumer expects every business big or small to have a full-bodied website. You need an appealing homepage that will captivate a user’s attention when they land on it. An about page will inform the site visitor of your hotel’s history and its staff.

Your site should make it easy for users to schedule a stay at your hotel. Perhaps you add a CTA button that reads “book now” (or something to that effect) that hovers above the fold even as the user navigates through your site.

Provide several links and CTA buttons for booking a stay. This way, no matter where on your website a visitor lands, you can gain their business. 

You also want to make it easy for site visitors to connect with you, so post your social media handles and other contact information in an accessible part of the site.

Your website should have forms such as opt-in forms to capture a lead’s contact information. You can also use lead magnets. 

Make sure as well that your website is mobile-optimized, meaning it’s accessible in its original form for mobile users. If your text placement is off, the images are misaligned, or the user experience is generally bad on mobile devices, you could lose out on potential customers. 

If you need some ideas for how to design your hospitality website, this post courtesy of our blog should inspire you.

great hospitality website

Get Good Reviews

The next part of your hospitality marketing plan is to garner positive reviews. While building a website is an active component of your marketing plan, reviews are more passive. 

That being said, everything your hotel does from the moment a customer walks through the door to when they leave your parking lot will influence the kind of reviews your customers will leave.

In taking a customer-centric approach, think of how you can make a customer’s hotel experience better every step of the way. For example, instead of the customers having to open the doors to the lobby themselves, perhaps you hire someone to do it for them. 

The front-desk service should be amiable and knowledgeable so guests feel welcome to go to the front desk anytime, not only to check in or out. Perhaps you provide pamphlets on local attractions, or you ask your guests while they’re checking in if they’d like recommendations on activities. 

Hotel rooms should be kept clean, as this is the least your customers expect out of you. To surpass their expectations, you could have staff fold towels in the shape of an animal and then put the towel art on the bed. You could even let guests take home the soap or shampoo. 

The above examples are only a smattering of ways you can make the hotel experience a positive one for all your guests. When guests are pleased with your level of service, they’re more willing to leave testimonials and reviews. You can anticipate these reviews will be positive.  

If you’re not getting as many reviews as you want, send text messages or emails after a customer’s stay asking them to leave a review. Incentives such as discount codes can increase the number of reviews you receive. 

When you get a positive review, be sure to comment on it. This reinforces your passion for customer service and will further cement your reputation in the mind of your customers. 

hospitality reviews

Rank Well on Google

Another must-have in your hospitality marketing plan is a high Google ranking. Ideally, you want that first slot on the first page when a user looks up hotels in your city or town. The problem is that all your competition wants the same. 

So how do you rank well on Google? You have plenty of tactics to employ, so let’s talk about them now.

  • Work on your on-page SEO: Your website is instrumental in increasing your Google rank. Your keyword should be in the first part of your title tag, as Google currently favors the first few words of this tag. 
  • Take advantage of LSI keywords: Latent Semantic Indexing or LSI keywords aren’t the main keywords themselves, but related terms. Although on their own, LSI keywords don’t seem like much, when you add them up, they tell Google that your topic is hospitality. 
  • Don’t lag behind: Test your website loading speed. A slow-loading site will not rank on the first page of Google.
  • Master search intent: Write content that accounts for search intent. In other words, why is someone searching for what they’re searching for? If you can anticipate and fulfill search intent, your Google page rank can go up.
  • Produce high-quality content: The content that goes on your website should be sharable and valuable. This way, people will want to link to it. Long-form content is one such example, as are videos, flowcharts, and infographics. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Build Paid Media Campaigns

Another tactic to have up your sleeve for your hospitality marketing campaign is taking advantage of paid media. This form of digital marketing is promotional, encompassing content such as paid social media posts, display ads, video ads, and paid search results.

The key when using paid media is that your ad should look as native as possible. That doesn’t mean solely blending into the social media platform of choice, but your ad can’t feel like an ad. 

People don’t like ads. According to video resource Wave.video, in a survey of 1,015 people, up to 90 percent admitted they skip the pre-roll video ads. If they can’t skip the ad, these people will use different sources rather than watch an unskippable ad. 

You want people to pay attention to your paid media, which means producing content with the feel of a social media post.

Paid media is a great avenue for retargeting or going after a potential audience group for a second go-around. Although it’s tempting to reintroduce the ad you used the first time around, that’s not going to be effective.

Instead, your paid marketing campaign must keep retargeting ads fresh. This can cause leads to give your hotel another look. 

hospitality website

Have Fresh Branding

Businesses must have a brand, so if you don’t know yours, now is a good time to create one. We recommend a brand guide as part of your hospitality marketing, which will help you solidify your hotel’s brand. 

What goes into a brand guide? First, you need a mission statement for your hotel. Then write a vision statement, which is future-minded. You currently provide your visitors a great experience. How can you make that experience even better? Where do you want your hospitality business to go?

Then break down your target audience. You should have information on your audience courtesy of market research. If you haven’t surveyed and segmented your audience, you need to do that now.

Then you can begin to identify the personality trademarks of your brand. Is your hotel a friendly brand? More than likely, yes, but maybe you’re not so funny. Do you have a quirky side or are you more upscale? Choose three personality traits to start with. 

Finish writing your brand guide by determining your hotel’s values or guiding principles. These are pillars of your successful hospitality business that your staff upholds every day.

Once you understand your brand, then it’s about communicating it effectively and consistently. If you have several members on your social media team or 10 sales reps who respond to emails, all communications must embody the brand. 

Falling off-brand can hurt your reputation and cause you to lose customers. 

hospitality email marketing

Use Email Marketing

Our last hospitality marketing strategy is this: use email marketing. We talked earlier about the importance of opt-in forms on your website to build your email list. Once you have a sizable email list, it’s time to start sending them content.

Besides the initial welcome email, you should have a monthly or quarterly newsletter that informs your audience of what’s occurring within the hotel. Don’t make the newsletter dry and boring though, as then your audience won’t care. 

Keep the content exciting. Perhaps you can present behind-the-scenes views of your hotel and other exclusives that aren’t available on social media. This will drum up more interest in reading your newsletter.

Email your audience offers and deals as well. You can personalize these discounts to make them even more irresistible. On a customer’s birthday, for instance, they get a special discount code that’s only good for a month. 

All emails should be segmented according to your audience data. You also want to personalize email content whenever you can. Automation makes it easy to send emails all day and night long without physically having to sit at a desk and do it. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Conclusion  

Hospitality marketing strengthens your brand and your commitment to customer service. The 6 measures we discussed today can improve your hotel’s visibility, increase your customer base, and pad your sales.

If you need help getting your hospitality marketing campaign off the ground, count on us at Mediaboom. We’re a digital marketing agency that provides website design, advertising, and marketing services for industries like hospitality and healthcare. With our guidance, your hotel can achieve more of your marketing goals. 

B2B Content Marketing Agency – What They Can Do For You

The right B2B Content Marketing Agency can help you in getting results with your business and your brand growth: discover our services!

Deciding to work with a B2B content marketing agency is a huge step for your business. But, is content marketing even worth it? And should you hire an agency to help?

The short answer to both questions: absolutely, if you want to get powerful results. Let’s dive into B2B content marketing and why finding the right agency to work with is so important. 

What is a B2B Content Marketing Agency? 

A B2B content marketing agency employs a group of professionals who help business-to-businesses companies optimize their inbound marketing strategy. Specifically, they help get your content in front of potential leads via organic and paid marketing strategies. 

Read on to learn what exactly those strategies are and how they help grow your business. 

Content Marketing Agency

What a B2B Content Marketing Agency Can Do

The right B2B content marketing agency can do a lot for your inbound strategy. Here are some key actions they can help with. 

Generating Leads

How would you like leads to come to you organically? A B2B content marketing agency will help you make this happen. They’ll help plan, create, and promote content that helps people come to you. This includes: 

  • Creating a content calendar for strategic content creation 
  • Researching which blog topics will attract leads to your website
  • Assisting in planning and produce video content, audio content, and other relevant forms of lead generating content 

These strategies help qualified leads see your content, increasing brand awareness and relevance in the marketplace

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Creating Retargeting Funnels 

Another perk of working with a B2B content marketing agency is they’ll help you create and optimize retargeting funnels, which help you stay relevant to your leads. They’ll help plan, create, and execute relevant retargeting ads and monitor how they’re converting. 

Statistics show that 70% of consumers are more likely to convert with retargeting, so if you aren’t doing this already, you could be letting valuable leads get away. 

Grow Your Email List

Email marketing is just as relevant in the B2B world as the B2C world. In fact, statistics show that 59% of B2B marketers cite email as their top channel for revenue generation. 

Email is an incredibly valuable marketing channel, but to capitalize on it properly, you need to do a lot of planning, testing, and data analysis. Part of that planning is coming up with lead generators to grow your email list. These lead generators include:

  • White pages and industry reports 
  • Free resources
  • Free templates
  • Pre-recorded webinars/helpful video series 
  • Newsletters

Do you have time to plan, create, and execute on these email lead generation strategies? A B2B content marketing agency can not only help you create these lead generators, but also monitor their performance

Brand Awareness

Increase Brand Awareness

One of the goals for any content marketing plan should be to increase brand awareness. But what exactly does that mean, and how can you measure it? 

A B2B content marketing agency will take all the guesswork out of increasing brand awareness by coming up with effective content strategies and establishing tangible ways to track results

That way, you get clear answers as to whether your business is getting seen by more people. 

Capitalize on SEO

Having an SEO (search engine optimization) strategy is essential if you want your B2B brand to thrive. Part of that strategy includes creating relevant content that’s targeted and, above all else, useful to users

Creating and promoting the best content possible takes a lot of time and effort, and as a B2B leader, you may be strapped for time as it is. 

If you work with a B2B content marketing agency, you’ll get a dedicated group of professionals who will work on SEO-driven content and utilize other SEO strategies to grow your brand. 

Content Marketing

Why is Content Marketing Important?

Content marketing is important because it does two key things: it helps get your brand’s name in front of more people and it helps your audience solve their problems. It also helps you build trust with your audience and establish your brand as a thought leader in your industry. 

Getting the right content in front of the right people at the right time is truly powerful, and content marketing professionals can help you do that effectively. 

How do you know if a content marketing agency will perform?

Your time and resources are valuable. How do you know the content marketing agency you’re working with will deliver the results you need? How do you ensure you aren’t wasting precious time and money? Here are some key ways to gauge how an agency will perform. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Check Reviews 

One of the best things about the internet is that it’s incredibly easy to look up company reviews. Google the B2B content marketing agency you want to work with followed by the word “reviews” and you should see some. You can also look on the company’s Google My Business page to read customer reviews. 

Read Testimonials 

Similar to reviews, testimonials give you key insights into how a content marketing company gets results and treats their clients. If an agency doesn’t have testimonials posted on their website, see if they have case studies or other forms of proof that their services worked for other brands. 

testimonials content marketing

Discuss Expectations and Goals

Having clear expectations and goals set when working with a content marketing agency is critical. That way, you both know what to strive for and how to measure success

Ask About Their Process and Reporting 

Once you define what success looks like, ask the agency what their process is like and how they report. Do they check in daily, weekly, or bi-weekly? How often do they send out reports? How do they calculate conversions? These are all essential things to know to stay in the loop with your content marketing strategy. 

b2b Content Marketing Agency

Should B2B Companies Invest in Content Marketing?

Yes, B2B companies should invest in content marketing. It’s an essential way for B2B businesses to increase brand awareness, establish trust and authority, and improve online visibility. 

Need a B2B Content Marketing Agency?

If you’re searching for the right B2B content marketing agency to work with, come check out Mediaboom. We combine ROI-oriented digital marketing with story-driven advertising to not just meet, but exceed, your marketing goals. Head here to learn how our services can help your brand grow exponentially.