Storytelling for Hotels – How to Improve Hotel Marketing

Storytelling for hotels is critical to their success. You need to craft the reason your future guests must book with you and not a neighboring property.

Competition is fierce and potential guests have a plethora of options.

  • How are you going to connect with potential guests and tell them all the benefits and features of your property?
  • How are you going to determine what a future guest is looking for in a property?

The key to meeting these goals is using storytelling as a way to encourage bookings and sales.

Here are some ways to tell your story that will resonate with guests, help you drive sales with your core customers, and acquire new guests.

Storytelling for Hotels

Know The Audience To Target

This is by far one of the most important things any business can do. If you were selling trucks, you wouldn’t market a full-size V8 truck that runs on diesel and has a tow hitch to someone living in a locale like Brooklyn. You would market compact smart cars to a person living in an area with small streets and limited parking: hotels are no different.

Before storytelling for a hotel can begin, you need to know who you are telling that story. Some properties are meant more for couples on vacation, some work best for families, others are better suited for solo business travelers. Figure out what type of visitor comes to your property and go from there. Once you know who your guest is, then you can devise an outreach strategy. 

If you aren’t sure who your core guest is, look at what’s around you.

  • Are you near amusement or water parks? Chances are families with kids will be your core guest.
  • Are you near a university or college? There is an excellent chance your core guest will be families with older children visiting the college/university in addition to academics who visit for presentations or other professional reasons.
  • Is your property near office buildings or complexes? There is an excellent chance, in that case, your main guest will be people who come into town to work or visit one of the offices. 

Once you know better who your core guest is, then you can truly take steps to make your business grow. Knowing who to tailor your message to can be used in outreach and social media marketing programs. Without it, you are as aimless as the person trying to sell a V8 pickup truck to a city dweller.

Storytelling for Hotels

Storytelling for Hotels: Communicate Authentic And Meaningful Values

For many guests, the values of a company mean a lot to them and it determines where they will spend their money. 

An amazing example of this is the cosmetics company Lush.

They believe in clean, cruelty-free products and support many animal rights and social justice causes. These are causes that reflect their values as a company. In most cases, these causes also match issues that their customer base also holds dear. Because of this, Lush has a rabidly devoted fan base and many more casual fans who like how they passionately defend and showcase their values.

What can you learn about storytelling for hotels from a company like Lush? Your takeaway should be you need to decide what values to showcase and how to show those off.

  • Are you proud of how you provide for your valued workers?
  • Are you the proudest of your company’s values and mission statement and how you work to incorporate those into your daily activities?
  • Or are you proud of how you work to be a company that is focused on customers and puts them first in all things?

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10 Hotel Website Must Haves to Drive Traffic & Generate New Leads

Does your Hotel Website have all 10? Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales.

Whatever your company is the proudest of this is a time to put those things front and center. Without fail, something in there will resonate with your customer base. And those things will make those individuals stay with your properties time and time again.

Here are some suggestions: 

  • Add a personal touch to your stories– people by and large love to make personal connections to places. Tell stories about your property, your team, your guests that resonate on a deeper level with prospective customers. They will love this, and this deeper connection could lead to a future booking with your property.
  • Sustainability– customers today are very savvy on topics concerning the environment. For many, the steps your property takes to be a better corporate citizen could be the deciding factor on if they book with you or not. Make sure your website and social media channels show all the ways your property is working to be sustainable. Do you allow guests to decide if they want all of the towels and linens in their room washed every day? How are you with using green energy methods? How do you recycle waste from the building? These are just a few items you can showcase that will help you increase your bookings with environmentally conscious guests.
  • History of your hotel and local area– another way to form a connection with potential guests is by sharing fun facts about the hotel building itself, the property & grounds, and the local area that you are a part of. Before this building became a hotel for your brand did it serve another purpose? Was it a historical site of some kind? Did it have any historical significance? Did any major events happen there? Do you have something unique to the area or that is one-of-a-kind on your grounds? Do you have amenities that no one in your area has? All these things matter to many of your guests. Showcase these details to form a connection with these guests and to increase your bookings.
Storytelling for Hotels

Storytelling for Hotels: Share Stories of Your Customers, Employees, and Partners

As we discussed above, guests and potential guests love having something to connect to. Customers also like hearing from real people when making their decisions. 

Make it a point to seek out feedback from people like your customers, employees, and other business partners. These individuals will know you and your business better than even you do. Once you have this feedback, showcase it to future guests, employees, and partners. Maybe a member of your team went above and beyond to get a guest what they needed? Maybe someone who partnered with you on an event had every single need met (and a few they didn’t even know they had been taken care of as well)? Not only can you use this feedback and these stories as a way to increase your bookings, but you can also use this information as a chance to learn and grow your business. There may be areas you can improve that you would have never known about without this feedback. You can also use this information and recognize members of your team who provide the highest quality service to your guests.

Use Professional Storytellers

Professional storyteller is a very fancy-sounding term. To put this into layman’s terms, this means you should hire a professional marketer. Yes, leave the storytelling for the hotel to the pros. This sounds a little ridiculous in today’s day and age when so many tools are free and can be used by anyone. However, just because you have the tools doesn’t mean you know what you should be doing with them. Do you know how to do market research? Do you know how to use digital marketing tools? A person who works in sales is very gifted at selling and analyzing the data they are being given in that department to make corrections to meet their goals. A marketer can do the same thing with any data they obtain from their marketing plans.

You can choose to only outsource things like website building or the creation of campaign collateral and hire a person in-house who can do social media and email marketing. Or you can opt to hire an out-of-house firm that will handle all your needs from their office. It will all depend on your needs and the volume of work you will have. Regardless of what you choose, a marketer is a person who is trained and current on all the best strategies. Let them do their job so your staff can focus on what they do best; which is take care of guests.

social media marketing

Utilize Your Social Media Channels

Social media is such a dominant force in our everyday lives. For many of us, it’s the first thing we check as soon as we get up in the morning and it’s the last thing we see before we fall asleep. Many individuals belong to organizations that communicate with their many members via Facebook groups, pages, or its messenger feature. Social media has also become a powerful tool for conducting research. Many of us will use not only Google searches and reviews but social media channels to see what people are saying about a business we are thinking of using. Some will use your social media to see what your property looks like and what kinds of activities and amenities you have for your guests. Storytelling for hotels can be highly impactful when a property uses social media. 

Hotels must harness this power and tell their own stories on this giant place called the internet. If you don’t take the chance to tell your story on the internet someone else will. You can use this as a way to showcase your property the way you want to and use it as a way to interact with guests and get ahead of any feedback. 

Download Our FREE Whitepaper

10 Hotel Website Must Haves to Drive Traffic & Generate New Leads

Does your Hotel Website have all 10? Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales.

Let’s take a look at some ways you can do this:

  • Create a sequence of stories– think about a story you want to tell. Is it the story of someone who needed to find the perfect place to stay for a vacation, that had specific needs, had a crisis during their stay that was solved by your staff, and then finished their trip happy? Maybe you want to tell the story of how features on your property can’t be found anywhere else in the city? No matter what that story is, social media can help you tell it. Take the time to write out the story from beginning to end, and then divide it again into smaller pieces. Then roll out each piece of the story in predetermined intervals. You can use many different mediums to help you tell the story but just make sure you 1) finish what you start and 2) that each piece leaves your viewers wanting more and that they will come back for the next installment.
  • Collaborate with influencers– social media influencers are the newest way for a brand or company to get additional customers. This person showcases your product or brand on their channels. Typically, you provide some type of incentive to those who connect with you through this influencer. Influencers don’t have to have the reach of someone like Kylie Jenner; you can use local influencers with a smaller audience to tailor your outreach.
  • Interact with current, past, and potential guests– social media is a terrific way to get information out there about your brand and your property. Conversely, it is also a way for customers to ask questions and deliver feedback-both positive and negative. Use your channels as a way to interact with guests and control the narrative. If you don’t use active listening techniques online, you will be behind the game when it comes to dealing with guests. You want to respond quickly to less than glowing feedback. You will also want to respond just as quickly to positive feedback. Thank anyone who takes the time to communicate with you about your property and look at all of it as a chance to learn

Storytelling for Hotels: Additional Tips

These are just a few of the great ideas you can use to showcase your property in the future. Based on the information you glean about your core guests here are some other things you may want to highlight as well:

  • safety protocols (Covid and otherwise)
  • leisure activities
  • local partnerships
  • showcase loyalty programs
  • reward guests who leave reviews

Final Thoughts  

Storytelling for hotels is often an overlooked way to market a property, form bonds with future guests, and deepen bonds with existing loyal customers. When a property lays out the story they want to tell and leverage channels such as social media to do so, there is no limit to how much it can increase their digital footprint and their bookings. Incorporate the strategies above and your property will be well on its way to increasing sales, attracting new customers, and deepening bonds with existing ones.     

Hotel SEO – The Best Tips to Attract More Visitors

Discover #HotelSEO and learn all the best tips to take it to your advantage attracting more and more visitors to your hotel. More information is available on our site.

Introduction

Stop wasting your time using dated methods of attracting more visitors, and start using the best practices in our time to get more people to your hotel than ever before with hotel SEO.

In this post, you’ll find the best hotel SEO solutions that you can start implementing today:

  • What is SEO?
  • What is Hotel SEO?
  • What is organic traffic?
  • How can organic traffic help your hotel?
  • What is On-Site SEO?
  • What is Off-Site SEO?
  • What is Technical Hotel SEO?
  • What is Content Marketing for Hotel SEO?
  • What is National vs. Local Hospitality SEO?
  • Why is SEO important to implement in your business strategies?
  • Conclusion

What is SEO?

Search engine optimization is simply what “SEO,” stands for. SEO is a set of techniques put into place to ensure that you’re producing the best results possible, in the shortest route.

Many people have thrown around the term before, or perhaps you heard it in a business meeting somewhere.

Either way, search engine optimization is extremely important in growing your business at rapid speeds, and can only be done after thorough research and understanding of what these practices are.

A lot of times most folks will do the bare minimum, and forget about the proper ways of implementing it into their everyday tasks.

Search engine optimization is ongoing, and one of the most helpful things you can do is to take part in increasing the amount of traffic, sales, and leads to your website or company.

Sure, you can probably find some websites out there that go into great detail about how you can be an SEO master in 5 minutes or less, but that’s simply not the case.

Learning how to practice this mastery the right way, will ensure that you have nothing but success to come.

Hotel Marketing

What is Hotel SEO?

The better search engine optimization you have, the more likely it is to rank higher on search engines such as the one mentioned above, therefore giving you a grade A spot on people’s searches when they’re looking for something in specific.

What is Organic Traffic?

First off, let’s explain exactly what “organic traffic” is. Organic, or natural traffic, is simply referring to the number of people that are coming to your site directly from their search engine results.

This is the opposite of the paid search engine traffic that may come from using ads, banners, or other sorts of enticements.


Organic traffic is often known as the “better” version of traffic, as this is the crowd that is already actively searching for what you have to offer.

hospitality SEO

How Can Organic Traffic Help Your Hotel?

Hotels can seriously benefit from the best uses of this, because this would decrease the need to pay for ads, therefore increasing your bottom line.

You’ll be able to dedicate more time focusing on the customers that really want to visit with you, and less time on the ones who are just coming to get something for free.

On-Site SEO

1. Keyword Optimization

This means that each and every specific keyword that you’re considering using on your website needs to be thought out in that it is related to your business and helps to pull your customers in.

Keywords need to be relevant and worthy of creating engagement with your potential prospects, so that they are enticed to come to visit your website, therefore attracting them to visit your actual hotel.

2. Title tags, Meta descriptions, Alt tags

A title tag is simply the HTML element that describes the content of your webpage. Its direct job is to tell the search engine and your visitors what they can expect from your content.

Meta descriptions are yet another HTML element that summarizes in a short description the content of your page, which can then be determined by the search engine and your visitors if the information will be or not be beneficial to them.

Alt tags actually have a few different names they can go by. Here they are in list format for easy reading:

  • Alt tags
  • Alt attributes
  • Alt descriptions
  • Alt text (this is the formal name)

Alt tags are an important part of your content because they help search engines, in particular, to see what images are related to your text. This can lead to a positive impact on your page, especially if the content matches the image that you’re applying the alt tags to.

3. Compress Your Images and Video Files

By compressing your images and video files, you are sure to attract more visitors to your site. How?

Because by doing so, will ensure that your website runs smoothly, faster, and without added wait times between pages.

Long wait times can deter a potential customer from looking at your page, leading them to move on to the next hotel.

Not only can squishing your images to the correct size, (in which there are plenty of applications to help you do so), but it can also help create the best quality for the images on your hotel’s website.

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10 Website Must Haves to Drive Traffic & Generate New Leads

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4. Fix Broken Links and Build High Quality Ones

Making sure that you have no bad links throughout the website is essential to keeping customers coming back. We all know how frustrating it can be whenever there are links listed everywhere and none of them end up working.

Be sure to only build high-quality links across your pages that are both relevant to your information and help your readers. This will build the trust that you desire between potential prospects and your business.

5. Intent Match & Quality

This is often known also as “user intent.” Search intent is the primary goal that a user will have when entering a search into their search engine of choice.

Make sure that you’re creating quality content that is both enticing and engaging to your readers and they will keep coming back for more.

Try reverse engineering the questions asked, by checking Google auto-fill and using this as a good topic for new ideas.

6. E-A-T Content

  • Expertise
  • Authority
  • Trust

This type of content relates to how Google will go about ranking web pages in the search engine results. This acronym is derived from Google’s specific rating guidelines which is designed to establish what it will take to create a high-ranking website.

Does SEO Really Work?

Off-Site SEO

1. Google My Business

With this helpful SEO tactic, you can make sure to put more importance on specific business info, in front of the customers that matter most. Google My Business also helps with local SEO by offering your customers the opportunity to engage with you on a more frequent basis and personal level.

2. Business Listing

Business listing is pretty much a web version of your local Yellow Pages. Each listing will contain a rolodex of companies in order of industry. This will give your users a better experience by allowing them to focus more on the products or services that they’re in search of.

3. Reviews

If you’re looking for a short and simple answer if these are helpful for SEO purposes, then that answer is simply yes. By increasing the amount of Google reviews you have, (and reviews on other websites as well), you’ll be more likely to improve your search rankings and increase your SEO efforts. Reviews made online will show Google that you have great trust gained and good experience with your business.

4. Yelp, Etc.

Let’s look at Yelp like a giant online bulletin board. Instead of collecting reviews from various sources, (which includes social media of all kinds), Yelp focuses on more in-depth reviews from their members. They too have their own algorithm, so feel free to play with keywords and phrases that auto-populate in the search results.

yelp for seo

Technical

1. Sitemap Creation

When you’re looking for new ways to increase Google liking your site more, try creating a sitemap. Sitemaps are used for telling Google how important you think certain pages or other things on your site are, and why this information is valuable to the user.

2. Properly Developed Website/Structure

This is simply referring to the structure of your website. If it’s hard to follow and a bit all over the place, it’s going to be difficult for your user to want to stay on your site. Make sure you’re taking all the necessary steps to create a properly developed site so that you can easily gain and retain potential prospects.

3. User Experience (UX)

When you have a specific understanding of what it is exactly that your users are looking for, you will be able to build a better business and website around that. You’re more likely to attract new visitors when your website itself is user-friendly, therefore leading them to believe that your business is clearly going to be the same kind of experience in real life.

4. Site Speed

This ties into the user experience, meaning that the better your site is running, the more likely the users you receive will want to stay on your site. Make sure you are implementing the best image sizes, links, and content, to keep your site running smoothly and up to date at all times. Feel free to get your site graded on one of the many site speed testers on the web. (This way, you can see what needs to be improved and what is running at its best).

technical seo for hotels

Content Marketing for Hotel SEO

Put simply, content marketing is the creation of content and the distribution of those videos, images, or email newsletters. These are very important to attracting new customers and obtaining their long-term commitment to your hotel.

Make sure to use specific keywords and relevant topics to entice your visitors to come and see you in person. Reverse engineer your content into the terms that are searched for most, and that require the best answers to your user’s questions.

National Vs. Local Hospitality SEO

The key difference between national and local SEO strategies is that local SEO requires trusted locations and reliability. Whereas national is solely concerned with moving more traffic to your website by running through the content that you are releasing.

With local SEO, you will most likely be adding specific information to your website such as an address, phone number, etc. so that you are able to be known and trusted as a local business.

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Why is SEO Important to Implement in Your Business Strategies?

SEO is mega important to improving your business. Make sure you try out these strategies that will be helpful to figuring out what the best form of SEO is for you.

Here’s a seriously great quote from Glassdoor that we’d like to share with you:

“An effective business strategy serves as a blueprint for the different aspects of running your business, from hiring to organizational structure. When the strategy matches the company’s long-term vision, it helps ensure that everyone is working toward the same goals.”

Conclusion

As you can see, SEO is extremely important to add to your business strategies. Keeping up to date with new methods and ways to improve your site is essential to building your hotel website bigger, better, and a stronger online presence.

Stick with the basics and learn the best ways to put your SEO to use. Keeping these tips in mind will only help you to achieve your end goal of attracting more visitors to your hotel website for days and years to come.

Hotel Marketing Strategies – Supercharge Your Bookings

Discover how to implement successful #HotelMarketingStrategies and the most effective ways to attract guests to stay with you. Read more!

Implementing successful marketing strategies is key for the survival of both business and leisure hotels and is the most effective way to attract guests to stay with you. 

What are Hotel Marketing Strategies? 

Hotel marketing strategies cover a broad spectrum of activities that are all designed to drive more traffic to your hotel. This can include maximizing visibility on social media, improving Google rankings, updating your website, and sending targeted emails, among other strategies. The aim is to put your hotel at the forefront of the customer’s consciousness and make it more appealing than your competitors.

If you want to employ some new hotel marketing strategies to attract more clients and secure an increased rate of booking, consider the tried and tested methods below. These strategies are designed to improve brand awareness, drive more visitors to your website, and ultimately result in you making more sales. Sounds good? Of course, it does!

Hotel Seo

Beautiful and Strategic Website

The days of travel agent brochures are long gone, and instead, your website serves as your digital catalog for prospective customers. For this reason, it is absolutely vital that you have designed a website that accurately represents your hotel and the message you want to convey to visitors. 

A luxury boutique hotel with a boring and basic website is not going to fill people with confidence that they are going to get a luxury experience at your venue. Your website needs to be sleek, visually attractive, and functional. It is absolutely worth every penny to pay a professional web designer to build a website for your hotel because your website is essentially the middleman between you and your customer. 

Even if you have a number of excellent hotel marketing strategies to drive traffic to your website, this will be a wasted effort if people don’t want to stick around on the website and immediately look elsewhere. 

Build for Great SEO

SEO stands for search engine optimization, and this is a vital component of building a successful website. Effective SEO will see your hotel listed among the top results in a Google search. Having a stunning website isn’t much use if you find yourself on page 5 or 6 of search engine results because most people won’t scroll that far through. 

Focus a proportion of your marketing budget on implementing SEO in your website. This is an ongoing strategy that you need to keep on top of if you want to stay high up in Google rankings.

Optimize for Mobile

The vast majority of people book their vacations on smartphones or tablets. They scroll through hotels and booking websites while waiting for a train, eating breakfast, or using the bathroom. This means that having a website that has been optimized for mobile use is essential. 

Mobile optimization involves ensuring a mobile user has an excellent experience on a website, including adjusting content to fit smaller screens and adapting the flow of the content. If a mobile user cannot access parts of your website on their smartphone, they will simply find an alternative hotel website that works well on their device. 

A website that has not been optimized for mobile is one of the key ways businesses lose customers, so this is a hotel marketing strategy that should not be overlooked. 

Speed over Style

We are living in a time of convenience. We know what we want, and we want it now, or ideally yesterday! If your website is slow to load, then don’t expect visitors to sit around and wait. Prioritize a website that runs smoothly and efficiently, even if this comes at the cost of style. 

marketing for hotels

Reputation Management

Managing the reputation of your hotel both during a client’s stay and afterward is an important part of marketing, which allows you to build relationships and exhibit your hotel’s excellent customer service. A customer who feels valued, appreciated, and listened to, is much more likely to return and recommend your business to friends. 

Prospective visitors who are reading reviews will be able to gauge the level of customer service they can expect to receive if they stay with you, so this is one of the easiest but very effective hotel marketing strategies. In fact, a research study by TripAdvisor found that 79% of travelers found that reviews were more useful when they had received a personal response from the hotel management, indicating that review responses are a key marketing opportunity that can have a big impact, according to LinkedIn.

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10 Hotel Website Must Haves to Drive Traffic & Generate New Leads

Does your Hotel Website have all 10? Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales.

Send Out Emails or Texts after Each Visit

Following up with a client after they have stayed at your hotel gives you the opportunity to resolve any issues and listen to feedback. This is a key learning opportunity for your business, but it also allows you to display your thorough commitment to customer service and also keep your brand awareness high.

Respond to Reviews You Receive

Any reviews posted online about your hotel, whether positive or negative, should receive a personal response. This is an opportunity to thank visitors for their stay and take on board any constructive criticism. 

You should also remember that any response you make can be witnessed by other viewers, so use it as a chance to display how well your hotel resolves conflict or show the appreciation that clients have taken time out of their day to rate your hotel. This will help to define your hotel brand and show visitors that you value them.

hospitality marketing

Reward Guest Loyalty

You can help to entice past visitors back to your hotel by offering loyalty schemes. This can be a percentage saving on their next trip or a points system where they can accrue awards based on how many nights they stay. 

This is a great hotel marketing strategy to build a loyal customer base, as they will keep coming back if they feel like they are getting something in return. You should also market any reward programs to lure new customers to your hotel and use this as an opportunity to show customers that you appreciate their business. 

Nice Branding

Branding is all about creating an identity for your hotel. To do this, you need to understand what your customers want and how you’re going to give it to them better than anyone else can. Ensure you develop a cohesive brand that will be easily recognizable and memorable. Learn more about that here.

Promote a Lifestyle, Not a Hotel

While you want to define your hotel brand to appeal to the right audience and create a distinctive identity, remember that people will buy into a lifestyle more so than a building with bedrooms in. This is especially true when marketing your hotel on social media, but it also goes for website content. 

Tap into a desirable lifestyle that will appeal to your target customers. For example, you could focus on images of happy couples enjoying luxury bottles of wine in your restaurant rather than close-up images of the bed linen.

Have a Target Audience

Knowing your target audience is key to successful branding. Most hotels won’t appeal to everyone, and that’s okay. Instead of being semi-relevant to a broad range of people, concentrate on being perfect for a certain type of person. Budget hotels could promote local festivals and proximity to public transport, while more upmarket hotels might want to make a point of nearby golf courses and fine dining restaurants.

marketing for hospitality

Helpful Content Marketing

This is one of the simplest hotel marketing strategies for drawing visitors to your website who weren’t even looking for a hotel. 

By providing helpful information on your hotel website about local attractions and upcoming events, you will become a source for anyone researching the surrounding area. Once you have attracted them to your website with helpful content, you can lure them into looking at your hotel with other marketing strategies, such as having a stunning website. 

Write a Travel Guide with Great SEO

Most people will not visit a hotel purely because they like the look of the hotel. Instead, they will visit because they are interested in local tourist spots or events that are happening nearby. Capitalize on your local area by writing a travel guide blog for your website, with a focus on SEO. 

When someone looks for details about nearby attractions or upcoming events through a search engine, they will be directed to your hotel website, where they can find helpful information as well as a convenient place to stay. You should look at regularly updating the travel guide with new events to keep it relevant.

Promote Your Town’s Attractions on Social Media

Wherever your hotel is situated, you can guarantee that there is something nearby that will appeal to visitors, whether that be a theme park with wild roller coasters, a historic church, or a beautiful beach. Promoting local attractions on social media can make your hotel appeal to more people, and it will also make your content more searchable.

marketing strategies for hotels

Email Marketing

Nobody wants to be bombarded with promotional emails; however, you are doing your customers a disservice if you don’t let them know about any offers you are running. Remember that keeping your clients up to date with potential savings is one way of ensuring good customer service.

Update Your Customers with Deals and Offers

Try to keep your email marketing to a minimum. Otherwise, you risk being resigned to the junk mailbox or receiving the dreaded ‘unsubscribe.’ Keeping your email marketing short and to the point will help to ensure your communication gets read and digested. Lead with promotional offers you are running, and tempt bookings with discounts and deals. 

Entertaining Monthly Newsletter

Keep in touch with customers with a monthly newsletter that has an entertainment focus as opposed to a clickbait vibe. Readers can quickly see through marketing emails that are targeted at securing bookings, so be a breath of fresh air in their inbox and aim to brighten their mood with an amusing anecdote or exciting upcoming local event.

Download Our FREE Whitepaper

10 Hotel Website Must Haves to Drive Traffic & Generate New Leads

Does your Hotel Website have all 10? Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales.

Local Business Relationships

Co-Promote Each Other

Local businesses are an invaluable untapped source of new customers for many hotels. Work to build relationships with other businesses in your town and promote each other on social media, by word of mouth, or by having each other’s business cards on display. This is an easy hotel marketing strategy that won’t cost you anything and can only have a positive impact on all involved.

Contests

Running contests on social media is a quick and effective way to reach more people. Plenty of social media users will gladly share your post online if they stand a chance to win a free stay at your hotel because it costs them nothing and takes a mere second. This will help you to increase brand awareness and become visible to more potential customers. 

Promote Your Town

Every town has something to offer visitors. Even if your town has no attractions, then it can be a ‘rural and peaceful getaway.’ Enhancing the reputation of your town and bringing it to the attention of a broader audience will help you attract more hotel visitors.

Fully Utilize Google My Business

Google My Business is a tool that is free to everyone, and it allows you to customize the way your business appears in search results and maps on Google. Every hotel should be using this service to maximize its online presence. 

Conclusion

Implementing these hotel marketing strategies will go a long way to creating a more lucrative business and ensuring repeat bookings and long-term success. 

While there is no overnight fix to turn a hotel business around, utilizing social media and the internet effectively can allow you to witness results very quickly. You can become a pro at using social media for your hotel here.

Hospitality Branding – Stand Above the Rest

Why invest in Hospitality Branding and how to make your brand distinctive and evocative making your customers choose you above competitors!

The hospitality industry has experienced radical changes over the past 40 years, to the point of being near unrecognizable for an old-school 1980s. Hospitality branding has also had to evolve to meet this new landscape.

Travel is not just more accessible, but each client has the power to handle their own booking and to look for recommendations without any intermediary. 

Meanwhile, offers have multiplied and specialized. For hospitality businesses, the client’s freedom comes with a high degree of unpredictability.

 A consistent, unique, and recognizable brand can surpass the hoops and detours that exist between clients and your booking page.

What is hospitality branding? 

Your hospitality branding is the collection of elements that express your unique value proposition to each potential client. It encompasses aesthetic features such as logos and color schemes and the ideals, values, and type of experience that clients expect from you. 

Your branding should be distinctive and evocative. When a potential client hears your hotel’s name or comes across their logo, they should be reminded of your brand’s story. 

However, a cohesive brand should be reflected on the small details: décor, company language, uniforms, and even special offers should have the same effect. This brand will also carry with it your established reputation, for better or worse. 

Hotel Branding

Why Should You Invest in Great Hospitality Branding?

The most prominent brands in the hospitality sector correspond to luxury hotels, such as The Plaza or the Waldorf Astoria. These brands were built over decades and on countless media mentions, celebrity endorsements, and even iconic locations.

This type of branding often feels inaccessible for most up-and-coming hotels or guest houses. Yet, you can still create a new brand that is recognizable in its niche. But why should you? What is this investment worth – and how will it reflect on the number of potential guests that cross your door?

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Great branding creates new consumer funnels

A recognizable and unique brand will generate two critical phenomena that are closely linked to word-of-mouth referrals:

  • It will make your establishment more memorable
  • It will create trust and an emotional connection

These two things will affect how your potential clients think of you and speak about you, both before and after their stay. Especially in the niche of leisure travel, most clients make their final purchases based on emotions and their desire for experiences. As a result, they will pay more attention to in-person referrals and recommendations rather than those from online review sites.

Finally, a recognizable name will help spur the clients “on the fence,” help them close their booking, and potentially turn them into ambassadors. 

It helps you stand above the competition

Truly outstanding branding can be the factor that helps clients click on your name rather than on the potentially dozens of other online results.  

This is particularly important on booking portals. Here, each booking requires a final leap of trust – especially if clients are traveling from distant countries or if they will need to pay a deposit. Clients are more likely to take this chance with a reputation that feels credible and has a reputation behind it.

This effect frequently snowballs: users are more likely to click on the names they recognize first, which will slowly move you up their rankings. This will increase your chances of being seen by more people in the future.

hotel marketing competition

It helps you tell a story more efficiently

From a business point of view, we like to think that statistics and cold, hard numbers guide our purchasing decisions. When it comes to marketing – and especially in the hospitality and leisure sectors – we know that what often closes a sale is an emotional connection.

This is something best achieved by having your brand tell a story. By incorporating your company’s goals, charitable initiatives, and side projects, you will show the client that you have the same values in mind. 

In turn, “like will please like” – and a potential client will be more likely to trust you, to talk about you, and to return to you if they feel reflected in your mission.

It helps potential customers trust you

Once again, the value of being deemed trustworthy by clients should not escape your notice. Clients are about to entrust you with one of the most critical aspects of their “happy time.” They need to know at a profound level that you care about it as much as they do and will deliver on your promises.

This includes:

  • Keeping a consistent tone across all channels
  • Personalizing offers and services while remaining true to the overall ideal
  • Having a strong, unmistakable social media presence
  • Fostering long-term connections and loyalty

It turns strangers into fans

The three aspects above will, hopefully, ensure that each client who has already stayed with you acts as an ambassador. However, their work in disseminating your offer will not end there.

As each one of them tells stories about their journey, your hotel and their experience within it should feature in them. Eventually, the people around them – who have never been your direct clients – will become your fans. This is something you can cash in for later when they are ready to make a similar trip. They will want to become a part of your story.

All four factors described here rest on your name’s ability to evoke a simple, straightforward, and pleasant story. 

Creating a Legendary Hospitality Brand 

At first glance, the process to establish a legendary hospitality brand is an involved and expensive one. Due to their effect on guest retention and loyalty, this is an effort worth undertaking. 

For this level of hospitality branding, some of the aspects you will need to consider include consistency, authenticity, and the ability to provide relevant custom offerings.

Consistency counts

Your image should encompass all logos, feelings, and communications that your hotel engages in. 

At its most basic level, this will include:

  • The main logo
  • Your slogan
  • Your unique selling proposition
  • The fonts and color schemes used on stationary
  • The aesthetics followed by your website – from menu layout to background music
  • Your tone across different social media channels
  • The attitude expressed by your front-door staff

In many ways, the best examples of this usually come from luxury or high-end brands. There is an already established set of rules that immediately evoke luxury and sophistication – from stylized fonts to low-pitched voices and a specific type of lighting.

However, the same concepts apply to other niches. For example, let’s look at a rural boutique hotel close to a well-known wool shepherding region. This place is branded as a nature escape, where guests can detoxify and relax in an area with its own “character” and history:

  • Without actually showing a sheep, the curves around the logo can evoke sheep wool.
  • Color schemes on the website and around the lobby stick to greens and beiges, evoking the old “pastoral” imagery
  • On social media, pictures and posts routinely incorporate the idea of closeness to nature and pet-friendliness
  • Your concierge and reception desk staff can carry on a conversation about sheep rearing and wool types, even if at a basic level.

Authenticity matters

Today’s travel industry is shaped by the desire to experience sensations and cultures not genuinely available at home. 

A few decades ago, it was enough to include a few pineapples to provide a “tropical” experience. Nowadays, customers are savvy enough to have read about local people. They may recognize when an off-season fruit is coming from a can – and their reviews won’t reflect kindly on the idea of being sold a “prepackaged experience.”

On the other hand, if you address them with honesty and authenticity, they will respond in kind. For locations that offer event management or planning services, this will include being upfront about what you can do. Turn your expertise into part of your hospitality branding, trust it, and confidently steer clients towards a specific choice.

Find and stick with a niche

Currently, the traditional division between business and leisure travel is becoming progressively blurrier. Conferences and seminars now actively seek to entice attendees with fun opportunities – while even those on vacation will expect at least basic internet connectivity.

In this sense, the act of defining your niche will require some trade-offs and some strategic thinking. However, once you settle on a specific place, you should align the rest of the brand with it. 

First, you will need to know what you stand for: the kind of experience you want to provide to your ideal customer. Then, as you develop the persona behind your ideal customer, consider:

  • Their priorities
  • What they wants
  • Their values
  • The points in which they may cross into different niches
  • The personas around them, and their reaction to your brand.

If the size of your business allows it, you can also divide your offer across a handful of sub-brands. It is crucial, however, that they all keep an overarching idea that unifies them. 

At some point, you may need to compromise between widening your appeal and increasing your expertise at a particular service. When possible, always aim for more expertise.

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Create a compelling narrative

A brand narrative offers the opportunity to combine your offer, history, values, mission, and staff in a way that flows logically. It does this by providing a story that potential clients can empathize with and evoke a series of specific feelings in them.

This narrative must start from the objective: your location, your amenities, or the specific services you provide. However, it should be carefully layered with the subjective and personable. Common strategies used to weave a moving brand narrative include:

  • Exploring the founder’s origin story or training
  • Emphasizing their mission or charitable contributions
  • Highlighting their pioneer status in a specific niche
  • Explaining how they merged to opposing ideals or separate sectors

Map an unforgettable experience

At the core of the hospitality industry is your business’s ability to care for people and make them feel a certain way. Rather than massage sessions, soft linens, or access to a health club, the actual service that each guest is purchasing from you will be the overall experience of their stay.

Naturally, this experience needs to be pleasant. More importantly, it should match the expectation they built pre-stay, when they first engaged with your brand via social media, o during your booking.

To master this point, you will need to return to the customer’s shoes. As tempting as it would be to curate every single detail of their stay, focus instead of:

  • The overall “vibe” of the trip
  • The critical moments of their interaction with you
  • How they can be made different from those of competitors

Provide services your customers will remember forever

The overall commitment to quality should never be left behind. However, impress your guests at specific moments that are key to their experience will be much more efficient.

Some of these critical moments include check-in, room service, or hiring any additional services (such as side trips or guided tours). It is important to bring about your best face during these moments and include a detail that ties it to your hospitality branding.

If you manage to amplify the link between your brand and these details enough, clients may look over any points where you couldn’t meet their expectations. 

Ideally, you should capitalize on this goodwill by remaining in touch post-stay. This can be done via referral codes, future discounts, or full-fledged loyalty programs.

Involve customers in your brand

Provide subtle cues that inspire your guests to snap their own pictures and embody your brand in their own way. Artistic thank you notes, floral arrangements, and pool vistas can all invite guests to share their views of your services. For their direct (and not-so-direct) contacts, the story they tell about you will have much more weight than the one on the official website.

If possible, directly ask your clients to post their pictures or share your hashtags. User-generated content is seen as more reliable. This will also turn guests into your partners, making them feel like your allies.

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Hospitality Branding: What It All Comes Down To 

The hospitality industry is under constant change, but never at this speed. As companies learn to target a more aware, experience-focused audience, they need to adapt their branding efforts. Current travelers and tourists now seek more intangible experiences than before. Rather than superficial pleasantness and faux-exotic decor, they are ever more interested in authenticity and social responsibility.

Your branding is a unique opportunity to tell a story that matches these new needs. To do so, it should be coherent and recognizable, even by people who have not interacted with you directly. This will increase your word-of-mouth reach, both electronically and in person.

Hotel Marketing – 8 Brilliant Ways to Promote Your Hotel

Discover 8 useful strategies for Hotel Maketing you can use to brand your hotel, connect it with your audience and rank higher in SEO.

Although the need for lodging will always keep hotels relevant, with more than 700,000 resorts and hotels across the globe, yours can’t afford not to market yourselves if you want to be unique. 

What is hotel marketing?

Hotel marketing encompasses various marketing techniques and strategies to brand your hotel, connect with your audience, build your customer base, increase sales, and rank higher in SEO. 

In this post, we have 8 such strategies you can use to put your hotel on the map. There will be plenty of actionable tips ahead, so check it out.

8 Hotel Marketing Strategies to Employ Today

8 Hotel Marketing Strategies to Employ Today

Build a Conversion-Focused Website

Every company has a website, including those outside of the hospitality industry. Yet how many of them have a conversion-focused website? Not nearly as many.

What do we mean when we say conversion-focused?

That every facet of your website is designed to attract many visitors and keep them on the page.

This is a purposeful website design that’s less about appeal and more about function.

Your website should follow the most current SEO best practices. Some of those are as follows:

  • UX is important: It’s all about the user experience (UX) on websites anymore. All links on your site should be working and all content must be typo-free. Interactive content helps as well, as does easy navigation.
  • Follow the EAT principle: No, EAT doesn’t stand for having a snack in this case, but expertise, authority, and trustworthiness. By encapsulating these three values, Google increases your site ranking.
  • Track the right metrics: There are three metrics at current that Google uses to dictate your website placement on their search results page. 
    • Cumulative Layout Shift: CLS is a measurement of the visual stability of your website. You want a value that’s under .1.
    • First Input Delay: FID determines how responsive your website is and should be 100 ms or less.
    • Largest Content Paint: LCP is the page speed for above-the-fold elements. If your page doesn’t load in 2.5 seconds or faster, it’s too slow.

Speed is truly more important than website style.

That doesn’t mean your site has to be ugly, as that will turn customers and potential customers away too.

Instead, it means that you shouldn’t bog down your site with visually appealing elements. 

Here are some hotel website designs courtesy of our blog that shows you how to combine style with speed.

Your site must have mobile optimization as well. 

Smartphones are so prevalent in daily life that most people who land on your site are doing so on their phones. 

If your site is only formulated for desktop users, you can expect the site visitor to continue on to the competition. 

mobile optimization for hotels

Get Great Reviews

As a hotel owner, you can promote yourself until you’re blue in the face, but what will really make up someone’s mind is other’s experiences. 

According to Oberlo, almost nine out of 10 people will scope out reviews before they make a purchasing decision. That goes for products and services alike.

That’s why one pillar of your hotel marketing plan must be to increase the number of reviews your hotel gets. 

Doing this doesn’t have to be difficult, either.

The next time you get a visitor, send them a text message or an email asking them to review their stay. 

Timeliness is important here; if you send the survey two days later, the customer might have already begun to forget the details of the hotel. 

Then wait for the reviews to trickle in. Some will be positive, others will inevitably be negative, but you must respond to as many as you can. 

If it’s a positive review, then thank the customer for leaving it and comment on a few points they mentioned. 

For negative reviews, ask the customer if there’s something you can do to improve their experience for next time. Offer to communicate with them through phone or email to make matters right. 

Although many companies think that negative reviews make them look bad, it’s all about how you handle them.

By prioritizing customer service even in the face of a bad review, you show your customers that you care. 

Use Unique Branding

In our post on hotel branding, we discussed the benefits of such. Using branding can increase your trustworthiness, differentiate you from the competition, and open up revenue channels you might not have known existed. 

Further, you can create passion around your brand that’s contagious. Your customers become your ambassadors.

How do you make a unique brand considering that every hotel has to brand itself? Well first, you need to understand your target audience. 

This should really be the first part of your hotel marketing plan. After all, without knowing who your audience segments are, you can’t sell them tailored services.

Target audiences vary by hotel. 

If yours is a family-friendly hotel, then your ideal customer is a parent. Maybe you’re more of a business hotel because you have many conference halls and related amenities. Then your target audience would be working-class adults between their 20s and 50s, maybe older.

Once you know who your target audience segments are, you can begin to brand yourself in kind

Rather than promote your hotel, promote a lifestyle. 

For instance, focus on your fitness facilities, your onsite restaurants, and your rooftop terrace bar. Talk about all the great tourist sites that surround your hotel too. 

hotel lifestyle

Start an Email Marketing Campaign

According to a 2021 HubSpot report, more than four billion people around the globe use email every single day. Email marketing remains one of the best tools in your hotel marketing arsenal, so take advantage of it.

Does your hotel send out a monthly email newsletter? If you don’t already, then you need to start. 

If you already have a newsletter, it doesn’t hurt to revamp it. Your email list doesn’t want to be regaled with boring stories about quarterly sales meetings or who your latest food vendor is. They want to be entertained.

How can you make your newsletter more entertaining? Since you know who your target audience is, it becomes easier to narrow the focus of your newsletter. 

Maybe they want to hear about the new wing you’re adding to the hotel or how you’re striving to make the building greener.

If you can offer behind-the-scenes glimpses into the daily operations of your hotel, many customers appreciate this sort of thing, as it increases your hotel’s transparency. 

You should also watch the balance of content included in your newsletter. 

You want 80 percent of the content to be educational or entertaining and the remaining 20 percent to be promotional.

Besides sprucing up your email newsletter, you should also get into a rhythm of emailing your customers with exclusive deals and offers. 

It’s hard to resist a stay at a hotel when you get the third night free.

If you’re having a hard time staying on top of your email marketing, consider using automation to send emails and even responses on a schedule. 

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Have a Marketing Budget

This next marketing tip isn’t so much a strategy as a good plan. You must have a marketing budget set aside to pay for website design, SEO services, branding, and the other areas of hotel marketing we’re going to discuss ahead.

How much of a budget these services require will vary. 

According to marketing resource WebStrategies, in 2020, the average marketing budget was 11.4 percent of a company’s revenue. 

If there’s one time of year where your marketing spending might be higher, that should be during peak booking season. 

You want to draw in the most business, so you’ll usually ramp up your hotel marketing efforts to do so. 

By reducing marketing spending during the slower months, you can avoid blowing through your budget quickly. 

Foster Local Business Relationships

The businesses that share your community aren’t competition unless they’re other hotels. From restaurants to bars, retail shops, and everything in between, try to form business partnerships with these companies.

This deeply fosters the sense of community that you can use to brand your hotel. You’re promoting a lifestyle, and part of that lifestyle is the immersive community.

Look for opportunities to promote other businesses whenever appropriate. Perhaps you repost their content on your social media or you two arrange a guest blogging deal. 

You can even hold a contest or giveaway where their products or services are the prizes.

The idea here is cross-promotion, so the other business should want to reciprocate the above efforts. For example, maybe the prize for their contest is a free two-night stay at a premium suite in your hotel room. 

We also suggest looking for ways to promote your city or town as a whole. 

What is it about the area that’s so special? Is it the above-mentioned local tourist attractions? Perhaps you’re in a college town or a historic city. Your city or town could have been rated one of the best places to live in the country.

If you can’t pinpoint something exciting about your city or town like in the above examples, then get out there and find what’s exciting! You shouldn’t have to look far. 

local hotel marketing

Fully Utilize Google My Business 

Companies big and small have Google My Business accounts, and your hotel must as well. Google My Business is free, so even if your hotel marketing budget is on a shoestring, you can still use this service.

Google My Business presents all the pertinent information on your hotel when a customer searches for you on Google. 

That includes your hotel name, address, phone number, and website address. Customers can even book a stay at your hotel right through Google.

However, Google My Business can only display the information that you provide. Make sure that your profile is 100 percent complete, including any small details that you might have overlooked. 

Once your profile is done, continue to use Google My Business to the fullest. 

Upload high-res photos of the various parts of your hotel, including the lobby, the rooms in each suite, the dining hall, onsite restaurants, your fitness facility, and the rooftop bar. This helps you rank higher with the service. 

When your hotel is running a special or a discount, post it on your Google Business Profile.

Every bit of news you post will show up on your Google My Business profile as an update. If a customer searches for certain terms that are included in your updates, that can help connect them with your hotel.   

Create Info-Rich Content 

Our last hotel marketing tip is this: content is king, so use it!

Content encompasses far more than written blog posts or long-form content anymore, but photos, infographics, and videos as well. Still, we recommend starting simple with a travel guide posted on your website.

You might hire a third-party writer to produce the travel guide, or your in-house staff can do it.

The guide should cover all the great spots around your city and town, especially those businesses that you partner with. Make sure that you follow SEO best practices such as incorporating long-tail keywords. 

Once your travel guide has been online for a while, update it. Repurposing old content is a great hotel marketing strategy. If businesses have closed since you wrote the guide, delete them. Add any new businesses so the guide is current.

We also recommend getting on social media and promoting attractions in your city or town. 

Maybe you make a YouTube video showcasing the best little-known spots in your neighborhood or you create a series of Instagram posts.

This isn’t making content for content’s sake, but providing info-rich, high-value content to your customers and potential customers. 

That kind of content resonates more and performs better!

content marketing hotels

Conclusion 

Hotel marketing is an excellent way to help your hotel stand out.

Start with a budget, define your target audience, and then work on your website, your branding, your email marketing, and your content marketing.

If you’re struggling in the above areas, you can count on Mediaboom. We’re a digital marketing agency that offers services such as website design, advertising, and marketing.

We’ll help make your marketing goals achievable. 

Hotel Branding – How to Create an Unforgettable Brand

How to create an efficient hotel branding plan for your hotel in order to build a solid and enduring reputation with your clients.

Building a solid brand for your hotel is not entirely different from building close connections with clients. You will quickly lose friends if you bore them. Of course, it becomes a lot more complex than that. But hotel branding can build an excellent and enduring reputation by being interesting, reliable, genuine, and innovative.

The ultimate goal of developing a fantastic hotel brand is for tourists to feel instant affection and comfort when they hear about your hotel. You want visitors to not only remember your image and brand but also get a feeling of what a stay at your hotel is like and what they can expect.

Aside from selecting the best management, investing in hotel branding is undoubtedly one of the most critical decisions a hotel owner can make. So, let’s look at why it’s so crucial and how to create an efficient hotel branding plan.

What is Hotel Branding?

Hotel branding entails more than just selecting a name, logo, and primary value proposition in the industry. With the introduction, a comprehensive plan must now include storytelling not only to identify but also to express your values. You may develop a brand based on your value provision in this way.

Hotel branding also includes everything from your hotel’s personality and beliefs to your clients’ views, ideas, and experiences. It expresses who you are, everything you believe in, and how you prefer people to see you.

Moreover, in contrast to the brand identity, hotel brands frequently contain quality standards and specifications that each hotel part of the brand must follow. All of this leads to a more distinct brand identity.

Hotel Branding

Why Should You Have Great Hotel Branding?

Why is branding important to your hotel business, and what will be its consequences? In that regard, here are the four key benefits of having excellent hotel branding.

Creates New Revenue Channels

In a busier world than ever before, most people merely do not have the time or enthusiasm to consider your brand. As a result, your responsibility is to guarantee that your brand captures their attention, followed by enlightening them with your brand story in a clear and straightforward style.

Every hotel deserves a legitimate face, and hotel branding is frequently the face that attracts your target audience. Branding also excites people at each touchpoint of their experience and ultimately wins your trust. Creating a brand identity is perhaps one of the most powerful ways to spread information about your company.

The more compelling your brand story, the more likely it will persuade your audience to stick with you and then return and stay over. Converting leads into guests into ambassadors is critical to the hotel business, and it is nearly hard to achieve without excellent branding.

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Beat Out the Competition

According to research, people prefer to connect with companies with reliable, reputable companies rather than those who do not. With advances in offline and online technologies, the whole world has become your marketplace. However, to profit from this, your business must draw awareness and stand out from the crowd.

Half of the visitors (51%) click on the first two search results, and 92 percent click on the first page of search results. About 5% of visitors reach the second page! On the other hand, Most passengers are uncertain about the hotel brand to stay in (85%), and they prefer to arrange their trips using search engines (60%) over hotel websites (41 percent).

This suggests people use Google more than a particular hotel website or a comparison website. So, branding in the hotel business can increase your credibility, providing your clients with a reason to choose you over your competitors.

Hotel Cunsomer

Build Consumer Trust

Whatever you feel about Starbucks, you can contest that they’re trustworthy. The Starbucks experience (and coffee) is essentially the same everywhere you travel in the world. It’s an offshoot of their identity. Hotels are everywhere. In reality, this is how bigger hotel chains build loyalty: they provide a consistent, dependable experience across several facilities.

Branding is also crucial for small and independent hotels. Consider that your hotel’s customer journey begins online. Creating a cohesive brand from pre-booking to post-stay can allow you to find the ideal guests — and transform them into returning clients.

The style in which you promote your hotel branding can either build or destroy your reputation. People have a high level of faith in OTAs. So even if you’re able to get that buyer onto your website, you still have to prove that you’re legitimate. A cohesive brand, social evidence reviews, and even live chat are all features that contribute to the trustworthiness of your hotel.

Turn Your Customers Into Ambassadors

According to Google Small Business, approximately 5% of word-of-mouth interactions occur online, while 82% occur in person. Therefore, good branding is the only method to impact your guests’ face-to-face interactions.

While not always simple to monitor, how can you expect your passionate supporters to tell your brand’s story if you don’t make it crisp and relatable? Investing in a captivating and clear brand experience will multiply the effect of your satisfied customers and provide you with a terrific ROI.

Hotel Brand

How to Create a Legendary Hotel Brand

Numerous things contribute to excellent hotel branding and lead revenues. Whether you’re dealing with a new or older business, expressing your brand concept to your customers is critical. Here are five insider tips for creating a legendary hotel branding:

Consistency Counts

Understand what you believe in and stick to it. The ‘image’ of your hotel’s brand must be represented in everything related to your brand. It is thought that this comprises your name and logo, font, stationery, and meals, but go further than that. 

It also covers your music, accent and attitude, promotional campaign, and any social media or marketing emails to gain loyal customers. Each of these transmits a signal. Is that signal stating you’re a mediocre operator or that you have pride in your work? Think about it! 

When your hotel branding is consistent, more travelers will immediately recognize your marketing. The more people recognize you, the more powerful your brand reputation gets! Whether you’re selling an all-inclusive hotel or a cozy bed & breakfast, these advantages should be among your top priorities. To attain them, you must first establish a base of brand consistency.

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Be True to What Your Hotel Is

Every human being has an inherent want to belong to and interact with a group. Hotels frequently forget that their consumers are people first and foremost before they are paying clients. The most successful hotels can display a relatable, sentient branding strategy that emotionally engages with customers.

According to Simon Gibson, brands must think and act like actual people instead of portraying accommodation as a functional utility.

“Consider Airbnb. It was innovative not only because of the business concept but also because it gave customers the impression that they were receiving personalized experiences. For example, the places where visitors slept had history, charisma, and strange rugs.” Simon.

Creating a relevant brand starts with a brand story because a hotel branding story will outlast any changes in employees or management changes.

Hotel Niche

Have a Niche

A niche is a specialty that targets a specific industry or group of customers. Finding a niche is critical for you if you want not only to generate consistent cash but also to build a reputation.

Benefits of Having a Niche

Let’s look at three solid reasons why having a niche in your hotel branding is essential.

  • Low Competition: One of the primary advantages of a niche market is little or no competition. There are much fewer competitors offering the same item when you submit a small or particular target. But, there would be fewer customers searching for your products. As a result, you must focus on the correct clients.
  • Less Spends on Advertising: Promotions are made much easier by niche marketing. In addition, marketing to a niche market is generally very targeted. Therefore, it is also expense-effective.
  • More Revenue: Profit ratios in niche businesses are frequently massive. Customers’ particular needs are met by niche enterprises. Furthermore, buyers cannot obtain the goods or services somewhere else. So, they are willing to pay extra for the services.
  • Proficiency: When you provide a specific service to a niche market, you naturally assume the role of an expert in your industry. You are the ideal choice for obtaining the correct answers. It is challenging to be an expert in every topic. However, you can offer expertise in your own field. The ability to specialize in one field can help you attract more consumers by meeting their unique demands.

Create a Captivating Story

Given that around 75% of people do not trust conventional means of marketing. As we are bombarded with hundreds of marketing communications, you must find a way to break through the clutter genuinely.

A brand is more of a story than a sales pitch. It provides a story about what it’s like to stay at your hotel rather than merely presenting what it has to provide. The report should include the hotel’s past, philosophy, location, and esthetic. Moreover, the story also tells clients what the end-to-end journey feels and looks like both on and off the property.

According to HotelRez, “good hotel storytellers online are moving away from large portions of dull, normalized text and descriptions of amenities, and toward the use of large, stunning, bold pictures with fascinating narratives and convincing bite-sized videos, which are more suitable to today’s multi-device, multi-channel world.”

Sell a Breathtaking Experience

Apart from the basic facilities, such as the condition of the guestrooms, amenities, or service by well-trained workers, the best hotels should broaden their identity to include the essence of hospitality.

Hotels are in the industry of caring for people, and hotel workers should strive to provide guests with a revolutionary experience.

All great businesses start with a customer-centric mindset. Plus, experience mapping is a valuable tool for identifying and implementing universal touchpoints of hotel branding experience. Hospitality should leave clients with fond feelings, enrich their experiences, and become a part of their personal stories.

Hotel Service

Provide Story-Worthy Services

Customer service is key to your hotel branding success. Because excellent customer services keep clients and derive more worth from them, give the guests something they’ll enjoy and remember you by. At the time, photo booths with ingeniously branded prints or branded biscuits, candles, wine bottles, or sweet goodies are popular options. 

On-site custom engraving or personalization of products can enhance the experience. Avoid providing “clutter” things, such as needles or magnets, typically thrown in the top of a cabinet or thrown out.

Hotel owners that provide excellent customer service recover their client acquisition costs and create a loyal audience. This audience refers to clients who act as case studies and gives feedback and testimonials.

To give a story-worthy service and value to all of your clients, you must be:

  • Highly Responsive: Give response to arriving questions efficiently and quickly
  • Accessible: Make sure everyone understands where they can get the details they want.
  • Service-Orientated: Try to get feedback and deliver on requirements from guests.

Provide Unique Offerings

A unique offering means the unique advantage of a business, service, or item that empowers it to stand out from the competition. The characteristic that shows product benefits that are important to customers must be the unique selling proposition. It concentrates on explicit claims of innovation involving an outstanding verifiable quality.

A unique selling proposition is a crucial positioning signal a business or sales representative provides to prospects. Your unique selling point outlines why your service is more robust, better, or different from competitors. Unique offering also provides clear distinction, increased revenue, loyal customers, and easier selling in hotel branding.

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Conclusion

To stand out in the hospitality market, you must always have a comparative advantage over your competition. According to statistics, the number of hotel reservations increased by 26% between 2005 and 2016.

It is a strong indication that the hotel industry is thriving. However, to guarantee that your hotel is among the many on-demand hotels, you must build a strong hotel branding.

You can also promote your hotel on social media. The global population of social media members has now topped three billion. As a result, it is a ripe industry.