Clear messaging and strong calls to action are staples of non-profite website design. A performance driven, yet beautiful website is key to reaching supporters and finding new ones. Ready for some inspiration? Check out how these non-profits perfected their web design.
Thorn is a global nonprofit organization that tackles the growing problem of child trafficking and sexual exploitation. Their website is clear, informative and engaging with bold graphics, strong headlines and clear calls-to-action that get their message across and encourages the visitor to take action.
The American Heart Association is US non-profit that funds cardiovascular medical research and educates consumers on healthy living. Their website puts the focus on information by providing multiple informational resources on the homepage that includes articles, videos and ways to volunteer. They also have strong calls to donate by using their brand’s red for the call-out button.
DoSomething is a global non-profit organization with the goal of motivating young people to make positive change both online and offline through campaigns that make an impact. DoSomething hits their target audience just right with young modern color scheme, youthful photography and fun graphics. Their use of statistics right on their homepage is impactful, informative and helps showcase just some of the things the organization has accomplished.
The SEEP Network (short for “Small Enterprise Evaluation Project”) is an international non-governmental organization dedicated to addressing the root causes of global poverty. There use of a slideshow showcase their constituents which helps put a human face to their advocacy work. Another nice touch is an interactive map that showcases their members across the globe to show their international impact.
Médecins Sans Frontières, also known as Doctors Without Borders, is an international humanitarian medical non-profit of best known for its projects in conflict zones and in countries affected by endemic diseases. Their website is informative with an easy to navigate full screen menu and well organized information. Another nice touch is their left aligned social share button that makes it easy and encourages the visitor to share from their website.
The World Wide Fund for Nature is an international non-profit organization that works in the field of wilderness preservation and the reduction of human impact on the environment. Their website is informative and provides visual reference for each areas they organize their work around. They have strong calls-to-action in their top navigation that encourages the visitor to either adopt or donate.
The Nature Conservancy is a non-profit charitable environmental organization. Their website is simplistic and clean with focus on stunning visuals and informative content. A nice addition is their callout on their homepage and throughout the site to sign up for their newsletter which ultimately will help bring in more donations and helps keep people informed.
Upstream International is a global Christian nonprofit organization that brings people together to challenge poverty in creative ways. With stunning imagery, bright color palette and full page imagery, this website immerses the visitor and engages them in this non-profits story and mission. Another nice touch is the strong calls to take action and providing child stories and profiles.
Acumen is a non-profit impact investment fund with over 15 years’ experience in investing in social enterprises that serve low-income communities in developing countries across Sub-Saharan Africa, South Asia, Latin America, and the United States. Acumen website does it right by utilizing their brands elements throughout with their strong color palette and using the A from their logo as added elements throughout. Another nice touch is their gallery of videos that helps the page feel even more personal and interactive.
Charity: water is a non-profit organization that provides drinking water to people in developing nations. Their website gets straight to the point by adding a call to action on their welcome screen to join their movement and providing impactful information about their organization with hard hit statistics that help showcase the issue and what they’ve done to help.
Oceana, inc. is a nonprofit ocean conservation organization focused on influencing specific policy decisions on the national level to preserve and restore the world’s oceans. Oceana’s website is easy to navigate with organized navigation, strong call outs to join and donate and easy to see dropdown to select your country. Their use of stunning imagery adds personality and helps visualize their mission.
The World Food Programme is the world’s largest humanitarian organization, the largest one focused on hunger and food security, and the largest provider of school meals. Their website is user friendly with a simple navigation, interactive world map and informative sections that showcase what they do and what their focus areas are.
The National Geographic Society, headquartered in Washington, D.C., United States, is one of the largest non-profit scientific and educational organizations in the world. Their website pulls you in from the start with an impressive video showcasing some of our world’s greatest wonders. With their mission statement, the visitor knows right away who they are and what they do. Each section following has strong calls-to-action encouraging the user to dig deeper into their website.
The Museum of Modern Art (MoMA) plays a major role in developing and collecting modern art, and is often identified as one of the largest and most influential museums of modern art in the world. Their website is just as lively as their brand with bright color blocks used for callouts along with strong art pieces from their collection. For a museum, this gallery layout is perfect for showcasing work alongside important information. Another nice touch is the use of large text which makes it universally user friendly and easy for anyone to navigate.
GlobalGiving is non-profit organization based in the United States that provides a global crowdfunding platform for grassroots charitable projects. Their website uses an interesting navigation setup with traditional layout on top and the bar below the hero with quick links to specific projects they have worked on. The gallery setup on their welcome screen showcases specific projects that you can donate to or learn more about.
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