What Can We Expect in the Local Economy?
Of course, the benefits of this development reach beyond the individual buyers and investors. In addition, most experts presume a significant benefit to the Boston-area economy thanks to the increased presence of highly affluent residents.
Earlier this year, Gov. Charlie Baker noted that the increase in international flights to Logan Airport alone had accounted for a $1 billion regional economic benefit annually. New forthcoming flights to the United Kingdom and Paris will only add to that economic benefit.
And it doesn’t end there. A booming housing market tends to indicate a healthy economy, which is why it makes sense that Massachusetts was considered the healthiest regional economy in the United States just last year. From job creation to additional tax revenue and business activity, new real estate developments tend to play a major part in that growth.
The Need for a Marketing Strategy to Enhance Visibility
Of course, the benefits of Boston’s luxury housing boom don’t necessarily extend to developers. Here, it means more competition, making it absolutely vital to build a marketing strategy that is designed to attract international investors as well as regional luxury buyers.
Luxury real estate marketing, of course, differs from its more common counterpart. Here, every part of your message has to convey the type of exclusivity and style that your finished apartments will embody. In other words, an integrated strategy that ranges from your website to social media campaigns and direct email efforts is absolutely vital.
The key is to start with an intimate understanding of your audience. Not just demographic and geographic information, but their needs, wants, and pain points. The more you understand about why they’re looking for luxury real estate in Boston, the better you can build a marketing strategy designed to address and satisfy those needs.
Naturally, high-quality visuals are also vital. Perhaps more than any other industry, real estate marketing relies on visuals to communicate the nature of its product. That’s especially true in the luxury market, where high-end, immersive visuals can be the decisive point to draw your audience to you over other luxury developments.
Finally, integration is key. It takes as many as 10 marketing touch points for audience to internalize a value proposition, and that threshold can be significantly higher in luxury real estate marketing. From your website to social media and digital advertisements, everything should focus on your centralized message as a go-to development for anyone seeking out luxury real estate in Boston.