K Capital: Investment Logo Design & Branding

K Capital, a private equity group with over $600M in revenue, wanted to update their brand. Mediaboom redesigned their logo and created new brand standards that their company can adhere to internally and externally to ensure a consistent and professional look and feel.

The new investment logo design features a bold letterform that embodies a geometric pattern. The multiple blue triangular shapes that make up the letter K communicates a multi-faceted approach to K Capital’s investment strategies and the diversity of their clientele.

The K Capital Brand Standards guide outlines the anatomy of the logo and it’s proper usage. Colors, typefaces, and supporting brand elements are all considered. The Brand Standards guide acts as a manual for anyone working with the K Capital brand.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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