K Capital, a private equity group with over $600M in revenue, wanted to update their brand. Mediaboom redesigned their logo and created new brand standards that their company can adhere to internally and externally to ensure a consistent and professional look and feel.
The new investment logo design features a bold letterform that embodies a geometric pattern. The multiple blue triangular shapes that make up the letter K communicates a multi-faceted approach to K Capital’s investment strategies and the diversity of their clientele.
The K Capital Brand Standards guide outlines the anatomy of the logo and it’s proper usage. Colors, typefaces, and supporting brand elements are all considered. The Brand Standards guide acts as a manual for anyone working with the K Capital brand.
READY TO IGNITE YOUR MARKETING STRATEGY?
Copyright 2020 Mediaboom. All Rights Reserved.