Stone Agency Insurance has been providing home, auto, boat and business insurance for the Connecticut shoreline since 1859. With a newly acquired contemporary office building, Stone Agency felt that it was time to start representing themselves more accurately — as the established, yet modern insurance company they have evolved into.

Stone Agency approached Mediaboom to redesign their logo and establish new brand standards. Stone Agency wanted to communicate strength, and retain a masculine aesthetic. The new logo-mark features thick lines, which boldly transform the letter S and the letter A into a mountain shape. Paired with a customized sans-serif typeface, the text supports the mark and expresses the exact qualities Stone Agency had envisioned.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.