Hospitality Marketing Trends – 22 Ways to Lead in 2025

By: Frank DePino | January 17, 2025

As we navigate 2025, staying ahead of evolving hospitality marketing trends is crucial. The global hospitality market reached over $4.7 trillion in 2023 and is forecast to grow to around $5.5 trillion in 2025, underscoring the industry’s resilience and adaptability.

Hospitality marketing trends are evolving strategies and techniques that help hospitality brands connect with guests, build trust, and drive business growth. Staying aware of these trends ensures brands can adapt to changing customer expectations, leverage innovative tools, and maintain a competitive edge in the market

Are your current marketing efforts falling short of connecting with potential guests? This guide explores the most impactful industry strategies of 2025, helping you refine your approach and achieve meaningful results.

Here are 22 hospitality marketing trends you should be using in 2025.

Let’s dive in!

1. Content Marketing

Content marketing is an effective way for hotels to build an engaged audience while boosting credibility. By creating blog posts and articles, your hospitality brand can provide value to potential guests and enhance your online visibility.

Focus on topics that incorporate relevant industry keywords, as this helps your content rank higher on search engines. Optimized articles drive traffic to your website, introducing both potential and returning guests to your marketing funnel. This strategy not only increases bookings but also strengthens your brand’s reputation in the competitive hospitality market.

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2. Paid Social Media

Establishing a strong social media presence for your hotel or hospitality brand takes time. To accelerate this process, incorporating paid social media into your marketing strategy is essential.

Paid social media involves placing ads on platforms where you pay to boost visibility and engagement. This advertising method is effective because it offers precise audience targeting and uses a pay-per-click model—charging you only when users interact with your ads.

For hotels and hospitality brands, paid social media is an excellent way to increase visibility, attract potential guests, and promote your services, ensuring your brand remains competitive in a crowded marketplace.

3. Google Paid Advertising

Pay-Per-Click ads or PPC ads are sponsored links or ads on search engine pages. Brands that use PPC ads as a marketing strategy pay to pop up under a particular search query.

People worldwide use search engines like Google to make inquiries about services or things important to them. Brands pay these search engines to show users their ads, which leads to brand awareness and growth. 

The great thing about PPC ads is that they are only charged when an interested customer clicks the advertised brand.

4. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a powerful strategy to enhance your hotel or hospitality brand’s visibility online. By optimizing your website and content for search engines, you increase the chances of appearing in front of potential guests actively searching for services like yours.

A common challenge for hospitality brands is lack of awareness among nearby audiences. SEO addresses this by ensuring your brand ranks higher in search results, connecting you with local and global users seeking accommodations or experiences your business offers.

5. Email Marketing Nurture Campaigns

An email marketing nurture campaign entails building a relationship with your client by delivering personalized messages. Through client behavior observation, you can segment your audience. This is achieved through email automation technology that forwards periodic blasts to potential leads.

The beauty of this approach is that it appeals to the reader and is backed by reliable data making it more effective. When successful, you can then turn potential leads or customers into conversions or sales. This is the end goal of most marketing strategies. 

6. Mobile Optimized Website

Every brand needs to have a website where customers obtain more information about the brand when they need it. But what is the point of having a website when it is not well optimized or easily usable by a potential customer?

Mobile devices account for more than half of the website traffic in the world. This statistic shows the importance of possessing a mobile-optimized website. 

A mobile-optimized website means that your website must be easy to open and navigate on a mobile device. This will attract more customers to you because they can get more information about your brand as soon as they click on your website, while easily being accessed on their mobile device. 

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7. Retargeting Ads

Retargeting means displaying relevant sponsored ads to previous users. Those that have visited or searched about your hospitality brand without making a conversion will be targeted. Through these ads, you reignite the interest of a previously interested customer. Here are some ways to perform retargeting:

• Include a call to action if it was not there before.
• Offer a discount.
• Include complimentary products.
• Run campaigns at specific times. 

Retargeting remains a great way to improve your conversion rate.

8. Organic Social Media Strategy

Today’s most popular social media platforms are Facebook, Instagram, Twitter, YouTube, and TikTok. 

The content you put out on these platforms plays a significant role in spiking your customer’s interest in your hospitality brand. 

To get more organic engagement on your social platforms in 2025, your brand has to:

• Respond and engage with its followers on social media platforms.
• Offer a unique selling proposition (USP) or business value.
• Use social media to build up your reputation by staying current and trendy.
• Use social media analytics to create more engaging content

9. Video Content Marketing

Videos are engaging, visually appealing, and can capture any mind in a matter of seconds. If your hospitality brand is interested in capturing customers’ minds from around the world in seconds, video content marketing is the answer.

Getting people to use your hotel, resort, or apartment requires showing them what you have to offer in real-life using videos. 

Video content marketing itself goes beyond showing what your property looks like in reality. One of the main reasons that video content marketing is a top hospitality marketing trend is that this content allows your brand to tell a story.

10. Influencer Marketing

Influencer marketing uses individuals who have a strong ‘influence’ or following on social media. They utilize their following to promote a brand or product. 

Quickly becoming one of the top hospitality marketing trends for brands, influencer marketing allows brands to partner with notable hospitality influencers to give your brand a bigger audience.

Your hospitality brand harnesses a large percentage of trust and reputation based on the influencer’s words through this strategy. 

11. Promote Safety in Communications and Promotions

Potential and current hotel guests should always be kept in “the now.” Your hotel – whether it be for one night or two months – will be the guests’ home for whatever period of time they are staying. Hotels should communicate safety, cleanliness, and wellness reassurance to guests. 

With a sense of caution and safety, hospitality brands have found innovative ways to promote safety in communications and promotions for guests. Some communications methods they use include: 

• Email campaigns
• Text messages
• Social media
• Commercials

What can be included in these communications? Some ideas include photos of housekeeping, videos of the peaceful common areas your hotel offers, highlights of your fitness equipment, or content regarding your healthy dining options.

Above all, a hospitality brand that prioritizes their client’s safety gains more trust as it shows they value their clientele. 

12. User-Generated Content (UGC)

The hospitality industry is client-focused, and it means that any customer’s satisfaction determines the brand’s success. And so, UGC content can be social media comments, blog posts, testimonials, or reviews. 

When potential customers want a feel of your brand, they look for reviews of other customers who have patronized you. Consequently, UGC helps to increase brand awareness and customer satisfaction. As a hospitality brand, you should create a conducive environment around your customers. 

13. Loyalty Programs

Loyalty programs are a marketing strategy that hospitality businesses use. These programs attract, maintain and retain their guests by offering exclusive discounts and extra benefits.

Loyalty programs aim to reward guests for spending money in a hotel, restaurant, or any hospitality-related place. 

Information from the MIT Sloan Management Review reveals that seventy-seven percent of customers agree to choose a loyalty brand over other brands regardless of the price. This number proves how important it is for hospitality brands to improve their services and guest experiences with hospitality marketing trends.

14. Mobile Apps

With the introduction of mobile apps to hospitality businesses, guest experiences have significantly improved, and the customer database has expanded a great deal.

A mobile application that serves your brand customers can quickly gain more people’s attention and showcase your brand offerings to a broader audience that are not strictly on desktop or laptop computers. 

The benefits of a mobile application for a hospitality brand are limitless. Why? Most will have their phone in their hand to look for information over a computer or tablet.

15. Spotify & Pandora Audio Ads

Music streaming is still untapped even in this day and age, but in 2025 it poses an excellent hospitality marketing strategy. 

Information from Mobile Marketer reveals that consumers spend only two-thirds of their digital time on mobile devices, and digital radio (Pandora and Spotify audio) counts for 15% of this number.

Spotify and Pandora are two popular music streaming platforms millennials love to use. 

Unlike traditional radio ads and related marketing campaigns, in-stream audio ads target specific demographics. Generally, ads on Spotify and Pandora run during ad breaks or in-between playlists, gaining impressions from users who don’t pay streaming fees.

16. Cause Marketing Campaign

Simply put, because marketing highlights a collaboration between a for-profit business and a non-profit organization – “you buy, we give.” A cause marketing campaign promotes donations being made based on product or service sales.

Buyers are heavily concerned with how their patronizing enterprises are engaged with society. According to Salesforce Nucleus Research, the price elasticity of philanthropy speaks for itself: consumers are willing to pay 6-9% more for a product or service from a company that contributes to their communities.   

17. Utilize Analytics to Your Advantage

The hospitality industry is data-rich. Hence, having this information gives you a competitive advantage to better understand your customers, hospitality marketing trends, and industry insights. 

There are many advantages to utilizing analytics and how it can help your brand’s marketing efforts in 2025. Some of these advantages are:

• Analytics assists in optimizing the spontaneity of guest experiences and services.
• It helps to improve the effectiveness of your hospitality marketing efforts in 2025.

18. Customer Service & Chatbot for Inquiries

Customer service is vital in gaining brand loyalty as the hospitality industry is customer-focused. The type of experience your customers get determines if they return or refer to your brand. Therefore, to have a unique customer experience plan, your hospitality brand can leverage hospitality marketing trends like chatbots, online reviews, polls, blogs, and websites. 

Likewise, chatbots significantly improve customer experience, and they have become a crucial part of hospitality marketing efforts in recent times. In addition, chatbots allow immediate responses to customer inquiries and complaints, notwithstanding human staff’s physical or online presence. 

19. Voice Search SEO

Voice Search SEO leverages voice recognition technology to process spoken commands, providing users with seamless access to your hotel’s services. With devices like Amazon Echo and Google Home firmly established as household essentials, voice search has become a critical marketing tool in 2025.

The global use of voice assistants surpassed 8.4 billion by the end of 2025, emphasizing the urgency for hotels to optimize their content for voice-driven searches. Ensuring your website delivers clear, conversational answers to common queries enhances its chances of ranking higher in voice search results, making your brand more accessible to potential guests.

Embracing this strategy aligns your hotel with evolving search habits, improving guest engagement and driving bookings.

20. Partner with Local Businesses and Vendors for the Ultimate Experience

Your brand can never have it all in terms of services, and what better way to give your customers the ultimate experience than having partnerships? Partnering with local businesses and vendors around you contributes to the customer experience and helps further gauge hospitality marketing trends for your hotel. 

By forming local partnerships with vendors, you create positive relationships with other businesses in your community, generating revenue and boosting the local economy.

Try partnering with local restaurants, wineries, or entertainment centers to offer a “package” in which you can piggy-back off the other businesses, and vice versa. This also incentivizes more overnight stays at your hotel.

21. Virtual Tours

Virtual tours are an extension of video content marketing strategy for hospitality brands. As the world evolves, people no longer have the luxury of moving from hotel to hotel looking for the place with the best facility. 

With virtual tours, guests have a real-time experience of the services and facilities you have to offer. Also, it is very convenient as they do not have to visit in person. Virtual tours are accessible via a desktop or a mobile device.

For instance, Lake Austin Spa and Resort offers a comprehensive, 360° virtual tour, utilizing Virtually Anywhere Interactive. This company offers hotels and hospitality brands virtual tours that integrates onto any website.

22. Reputation Management

The advent of social media platforms, Google reviews, mobile apps, websites, and online forums has made sharing experiences more effortless than ever. For this reason, hospitality reputation management is vital to the survival and marketing efforts of any brand today.

A study by Expedia shows that a guest pays more for a hotel with higher guest ratings rather than selecting a hotel based on its brand name. This means that how your brand responds to criticisms, customer complaints, social media comments, or Google reviews plays a vital role in how much clients – both old and new – patronize your brand. 

Marina Inn at Grande Dunes

Marina Inn sought to modernize its online presence to better capture the attention of potential guests and reflect its unique charm. Mediaboom conducted an in-depth analysis of the property’s digital footprint and identified areas for improvement, including outdated design, limited functionality, and insufficient SEO performance.

The result was a fully revamped website that transformed the Marina Inn’s digital presence:

• Visually stunning design: Highlighted the property’s picturesque location, comfortable amenities, and guest-centric services.
• User-friendly experience: Incorporated intuitive navigation for seamless browsing across the website.
• Engaging content: Crafted compelling messaging to capture potential guests’ attention and encourage bookings.
• Mobile-optimized design: Ensured smooth functionality and accessibility on all devices.
• Targeted SEO strategies: Improved site visibility by optimizing for relevant search queries, driving more organic traffic.

This holistic approach led to a 35% increase in online bookings and higher user engagement. The new site not only reflected the Marina Inn’s values but also became a cornerstone for building trust with guests and driving long-term success in the competitive hospitality market.

Aspen Luxury Concierge

Aspen Luxury Concierge (ALC) sought a digital platform that reflected the sophistication and exclusivity of its luxury concierge services in the hospitality industry. Mediaboom conducted a detailed evaluation of ALC’s online presence, identifying opportunities to enhance brand storytelling, improve engagement, and increase visibility among discerning travelers.

The result was a custom-designed website that elevated ALC’s digital presence through:

• Sophisticated design: Developed a visually elegant platform showcasing ALC’s personalized hospitality and travel services.
• Compelling storytelling: Highlighted exclusive experiences through rich visuals and persuasive narratives tailored to ALC’s elite clientele.
• User-friendly navigation: Created an intuitive interface that made it seamless for users to explore services and submit inquiries.
• SEO optimization: Leveraged targeted SEO strategies to improve rankings for high-end hospitality and concierge-related searches.
• Lead generation focus: Integrated effective calls-to-action and inquiry forms to convert website visitors into loyal clients.

The new website positioned ALC as a leader in luxury hospitality services, driving a significant increase in inquiries and strengthening its reputation as the go-to concierge for bespoke travel experiences.

Musha Cay

Musha Cay, an ultra-exclusive private island retreat, required a website as extraordinary as the experiences it offers. Mediaboom embarked on a mission to create a digital presence that showcased the island’s unparalleled luxury while engaging its elite clientele.

The result was a captivating website that brought Musha Cay’s unique offerings to life through:

• Immersive visuals: Featured breathtaking imagery and videos that captured the island’s beauty, exclusivity, and opulence.
• Engaging storytelling: Crafted compelling narratives highlighting the personalized services and unforgettable experiences available to guests.
• Seamless navigation: Developed an intuitive and elegant interface, ensuring an effortless user journey across the site.
• SEO-driven strategy: Optimized the site to rank prominently in searches related to private island escapes, targeting affluent travelers.
• Lead generation tools: Integrated user-friendly inquiry forms to convert interest into bookings.

This transformative approach enhanced Musha Cay’s global visibility, increased guest inquiries, and solidified its position as one of the world’s most coveted private island destinations. The website now serves as a digital gateway to luxury, offering prospective guests an unforgettable preview of paradise.

FAQs

I. Which is a current trend in hospitality?

A key trend in hospitality is the use of artificial intelligence (AI) for personalized guest experiences. From chatbots to tailored recommendations, AI enables real-time engagement, enhancing customer satisfaction while streamlining operations. Brands adopting this technology are seeing higher customer loyalty and better reviews, making it a must for staying competitive.

II. What are the four P’s of hospitality marketing?

The four P’s—Product, Price, Place, and Promotion—form the foundation of hospitality marketing. Product refers to guest experiences and services. Price involves strategic pricing models, including dynamic pricing. Place emphasizes distribution channels like booking platforms. Promotion covers advertising and campaigns to attract and retain guests, ensuring a seamless and compelling guest journey.

III. What are the emerging trends in hospitality marketing and guest engagement?

Emerging trends include the use of sustainability-focused initiatives, immersive video content, and loyalty programs offering personalized rewards. Social media campaigns featuring guest experiences and influencer collaborations are also on the rise, helping brands reach wider audiences and foster trust. Adapting these strategies is essential to meet evolving guest expectations in 2025.

IV. What is marketing in the hospitality industry?

Marketing in hospitality focuses on strategies to attract, engage, and retain guests. It combines digital tools, storytelling, and data analytics to showcase services, build brand awareness, and inspire trust. From social media campaigns to tailored promotions, effective marketing ensures that potential guests choose your brand for memorable experiences.

Do you have more Questions? 

Still have questions about boosting your hospitality brand? Contact Mediaboom today for expert guidance and tailored marketing strategies to elevate your business!

Boost Your Hospitality Marketing Results in 2025

Undoubtedly, embracing these hospitality marketing trends in 2025 can give your brand a competitive edge and increase profitability. Strategic marketing helps you connect with guests, enhance brand visibility, and showcase your unique selling points effectively.

If your marketing efforts aren’t delivering the results you need, Mediaboom is here to help. Our team of experts specializes in implementing cutting-edge strategies tailored to the hospitality industry. Elevate your marketing game with our proven expertise.

Contact us today for a free, 30-minute online consultation and take the first step toward achieving impactful results!

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.