Insight

Why a DIY Website Is Not The Best Idea For Your Business

If you’re planning to build a business website there’s a good chance you’re considering a DIY solution such as Wix, Weebly, or Squarespace. These companies advertise extensively online and their offers are very tempting. The idea of quickly putting up a professional-looking…

7 Best Practices for Designing the Perfect Contact Page (with examples)

For many companies, the contact page becomes an afterthought. It is one of the most important pages on your website and it is where you begin the conversation with potential customers. As is often is the case with contact pages, if it fails to…

9 UX Tips to Improve Your Website Navigation

Even the most beautiful website is not guaranteed to actually drive results or help to grow your business. If your visitors don’t like it, the best design and graphics matter little. That’s why user experience (UX) should play a crucial part in any web…

Tips to Optimize Your Facebook Business Page

Your Facebook business page is an effective tool for engaging with your customers and getting more people interested in your business. At the same time, if you want to get the most…

7 Signs It’s Time to Update Your Website

You need a website that’s user-friendly, easy to find, professional-looking and that has interesting and informative content. If you haven’t updated your own website in a while, you should take a close look at it and look for signs that it’s time for some changes…

Tips For Finding the Most Effective B2C Marketing Channels

With limited time and resources, you have to choose your marketing channels carefully. You want to identify the strategies that help you connect with the right audience and give you the best ROI. With an ever-expanding number of…

5 Customer Engagement Strategies For Business Growth

One of the keys to running a successful business is effectively engaging with your customers. In our fast-paced and competitive world, gaining and keeping people’s attention is getting ever more challenging. In order to attract loyal customers, you have to…

What Google Analytics Metrics Reveal About Your Website

You can learn a great deal of valuable information about your website from Google Analytics. Many businesses fail to take advantage of this free resource. Others use it but are only familiar with a few features and overlook some important capabilities…

How Landing Pages Help You Convert

Considering all of these immediate and long term benefits delivered by effectively using and optimizing landing pages, it is clear that landing pages are an indispensable part of any successful marketing strategy…

Live Chat on Website

5 Reasons to Use Live Chat on Your Website

People increasingly want and expect an instant response. When you offer live chat support, you establish yourself as a leader in your industry and make it easier to make more sales and provide outstanding customer service