the importance of branding

Standing Out From the Crowd: Why Branding is So Important

Branding (a.k.a. brand identity) is a visual system, which is most commonly comprised of a logo, tagline, set of colors and typefaces, graphic style, and tone of voice. It not only defines a company’s look, but also communicates…

Colle Picchioni Meva logo and label design

Logo Development for Colle Pichioni’s New Wine: Mèva

Colle Picchioni, a family owned business of three generations and an award winning vineyard in the Italian wine scene, has produced wines for nearly 40 years. Its prime location near the gates of Rome enable them to make great…

Website design using pagination

Pagination or Infinite Scrolling – A Comparison

Web developers are notorious for their debate of nearly any topic regarding design and UX. However, one of the decisions you will need to make is one of the biggest debates in the development world — pagination or infinite scroll….

luxury design agency researching the best user experience design

What is UX and Why Should You Care?

If you’ve heard the buzzword UX and you’ve been wondering what it means and why you should care, let us demystify things for you. UX, which stands for user experience, can have a major impact on your business, reputation…

Marketing agency using google analytics to track results

Top SEO Trends For 2016

Google reports annual search statistics of more than one trillion, or over 3 billion searches each day. To get found in the sea of search results, your website needs search engine optimization or SEO. 2015 saw massive changes to SEO…

Why Your Website Needs a Content Management System

A company website isn’t a finished product. Rather, it’s a place where customers can find current information about your business: recent projects or events, achievements, or innovative products. The foremost goal of a content management system (CMS) is…

Reasons luxury brands need a responsive website

5 Reasons Your Business Needs a Responsive Website

In a world where most people access the Internet using mobile devices, having a responsive website is a must. These websites respond to the device used to access them, optimizing their appearance to the nuances of smart phones, tablets, and desktop computers. Here are five reasons why you should consider responsive design:


1. More Mobile Devices
Today, most Internet users own a smart phone. In 2012, mobile devices were used for more than half of all local searches. The evidence is overwhelming: if your website isn’t designed to accommodate both mobile and desktop users, your visitors will notice.


2. Better User Experience
Without responsive design, visitors using mobile devices will have to scroll to view your website. It might prove an awkward or even difficult experience to navigate and peruse your site. If a user isn’t impressed with your website in that crucial first 10 seconds of their visit, they will likely take their business elsewhere. Though it may seem a good solution, having a desktop site and a mobile site means you have two SEO campaigns to manage. You’ll also need to update two separate websites. With a responsive website, the changes you make will appear across desktop, tablet, and mobile devices. The latter approach is easier and more cost-effective to boot.


4. Favored by Google
Since a responsive website has one URL and the same HTML regardless of device, this makes it easier for Google to index the content. For this reason, Google is favoring mobile-friendly websites with higher search rankings. In a nutshell, Google is rewarding those using responsive design for making their jobs easier, too.


5. Stay Ahead of Competitors
Your competitors may not have heard of responsive design, or may just be catching on to the concept. If you don’t take advantage of the technology before they do, you may lose potential customers.

Why your company should be content marketing (Infographic)

Marketing your company is a balancing act—you want to stay true to your vision, your essence, the unique claim you can have to being you as a business, while simultaneously trying to sell yourself. Of course, this doesn’t always have to mean selling out.

It means knowing how to market well, and this doesn’t always include the go-to, default setting of pomp and circumstance over your company’s latest innovation. It can also mean advertising by informing. Instead of marketing the old-fashioned way with billboards and spam emails, most companies nowadays are content marketing. That is, showing off what the company is all about, instead of why you should buy into it. The “why” is up to the customer if the information is conveyed well.

In a world where competition for Internet space is fierce, it’s crucial to know how to get your information out there. Social media is becoming a large platform for content marketing, but it’s even more crucial to amplify your information. Think about your goals before you publish. Who is your targeted audience? What is your minimum number of ideal followers? How do you want to best portray your online personality?

Find your audience for content marketing, be innovative, sharp and know your product well, and followers will soon come crawling.


Article by Ivan Serrano

Mobile marketing for modern business

Mobile Market for the Modern Business (Infographic)

As exciting as new-age technology is becoming, with unique and creative ways of relaying information about products and companies, the mobile market is growing increasingly popular, and becoming an important arena for a growing number of users and potential clientele. There are over 6.7 mobile subscribers worldwide, and over half of them have smartphones. Most mobile users don’t just have one phone, but also a work phone, a handheld, a tablet, and maybe even a PC Dongle. As important as the mobile market is, it’s often excessively overlooked by companies. In fact, only a small percentage of most companies’ marketing budgets factor in the mobile market. But if your company wants to expand its brand—the mobile market could not be a better way to start.

Because so many mobile users these days are smartphone users, a lot of companies are creating Smartphone Apps that help spread brand awareness through a fast and easy download. Apps are a great way to expand your company’s content beyond the realms of the basics of social media platforms—Apps help create unique channels to share and re-share content, and open up new opportunities for new niche market followers to join your brand – without you even marketing at all. But just because Apps work well for some companies, it doesn’t mean that Apps are necessarily the only way to go. Because Apps are so popular, the competition for your App to stand out is also excessively fierce. It’s important to consider developing a website designed specifically for the mobile phone that might be equally as worthwhile, and catch a strong following. Mobile-friendly websites can be an extremely creative way to catch an even greater following of mobile customers, if done right. Here are some important facts to get you started on expanding your company to reach the mobile market:




Article by Ivan Serrano

Mobile marketing

Mobile Market Domination

Consumers are reaching for mobile phones more and more when making decisions on what to purchase. By 2017, more than half of the 10 billion mobile phones expected will be smartphones to decide what to purchase. In spite of the growing trend, market managers devote less than 1% of their advertising budgets to the mobile market. But for companies who want to expand their content and reach larger niche audiences – the mobile market is the way to go.

According to some studies, by 2017 nearly the majority of the world is predicted to be a part of the mobile market. The largest audience is rapidly becoming the new generation of mobile users – and the trends are increasingly moving towards smartphones. For businesses that want to raise awareness about their brands, the mobile market is dominating, and there are plenty of ways to market your content. With so many social media platforms readily available, developing mobile-friendly Apps help foster an environment of brand awareness. But mobile Apps aren’t necessarily the only, or best, way to go – a lot of businesses are developing user-friendly, mobile-friendly websites that are easily navigated by users. Most users are now using smartphones to do everything – to shop, to find new trends and brands, and even to check in on company reviews and brands before they shop. The majority of customers check in on a particular company before they fully trust the company. So if your company wants to reach out to larger audiences, then it’s important to recognize that the mobile market cannot be ignored when reaching out to new audiences. Here are some fast facts about the mobile market to help get you started on everything you should know:

Article by Ivan Serrano