Is Your Facebook Ad Campaign Targeting the Right Demographic?

You might have heard about the value and success potential of paid Facebook advertising. Given the network’s popularity, you might even be one of the 3 million brands already promoting posts and running ads on the network. But are you really getting the return…

Key Metrics to Measure the Success of Your Digital Ad Campaigns

Digital advertising is increasingly crucial to promote and grow your business. It allows you to reach your audience where they spend most of their time, increasing anything from brand awareness to your customer rates…

Digital Advertising Platforms include social media such as Instagram.

5 Digital Advertising Platforms You Need To Start Using Now

If you want to get the best results from your marketing campaigns, you need to meet your customers where they actually spend time. This is most likely a combination of search engines and social media sites. Paid advertising is one of the fastest ways to get targeted…

Prioritizing Your Ad Relevance Score: How Do Your Ads Stack Up?

The quality of your ad, for example, matters. Not just because you want it to be as relevant as possible for your audience, but also because it impacts your quality score. Pay attention to this often underrated metric, and you might just save money while simultaneously…

5 Digital Advertising Trends to Expect in 2018

The world of digital advertising never stands still. Change is the only constant, so it’s no surprise that 2018 will hold a number of important updates your brand should plan for. Preparation is key. If you don’t know how both advertising and…

The Power and Influence of Digital Content Marketing

As brands seek effective ways to engage with customers and attract new business, they are choosing to use some form of digital content marketing. Digital content marketing is, in many ways, more effective than paid advertising, though the two can complement….

Digital Advertising Guide: How Top Brands Can Increase Brand Awareness and ROI

Digital advertising provides leading brands with unprecedented opportunities for customer engagement, brand growth, and increased sales. While just about every brand has a website and usually a few social media accounts, many brands have only scratched the surface…

How to Elevate Your Luxury Brand Advertising with Facebook

Luxury brand advertising can be challenging, particularly if you want to stand out from lower-level brands seeking your audience’s attention. Social media, for instance, has rapidly ascended to the top of the food chain for advertisers looking to effectively reach their digital…