Insurance Website Design – 10 of the Best Industry Examples

Like with many other industries we’ve discussed on this blog, in insurance, an exemplary website is necessary to propel your firm to the top of search results…

Whether you’re a small insurance firm or a growing one, differentiating yourself from your competitors is one way to keep increasing your customer base. 

Like with many other industries we’ve discussed on this blog, in insurance, an exemplary website is necessary to propel your firm to the top of search results. This will attract new clients. Presenting a website that’s easily navigable and gives visitors the information they need will also lure in leads and maintain current clients.

If you’re scratching your head wondering which elements of web design are most necessary for an insurance firm like yours, you’ve come to the right place. Ideally, you want a website that’s responsive, has great CTA placement, and supports the customer journey. 

Below are 10 examples of successful insurance website designs that each have unique features to them. You can use them as inspiration as you seek to create your own exemplary insurance firm website. 

  1. Stone Agency Insurance
  2. Sanlam Indie
  3. Oscar
  4. Jetty
  5. Brown & Brown Insurance
  6. American Family Insurance
  7. Lumico
  8. The Insurance Experiments
  9. Lemonade
  10. Titan Insured
stone insurance website design

Visit Website ›

1. Stone Agency Insurance

Useful information presented in a concise way

The Connecticut-based Stone Insurance Agency specializes in business, home, and auto insurance. Their website has lots of great design elements, so let’s discuss these now. 

Emphasis on Humanizing Their Business

We’ve talked about this before on our blog, but it’s so important to remind your customers that yes, the people behind your insurance firm are human too. Stone Agency does this in a phenomenal way. It starts from the moment you reach their homepage, where you see an image of people gathered at a meeting. 

Their testimonials are another humanizing element, but above all, Stone’s “We’re Your Neighbors” section is the one that most reminds you most that Stone’s staff is comprised of friends, neighbors, and community partners. 

Easily Accessible Contact Information

If you feel inclined to reach out to Stone Agency Insurance’s staff quickly upon landing on their website, it’s not hard to find the contact information. At the top of the page, well above the fold, you’ll see Stone’s phone number, their email address, and a Facebook icon link that, when clicked, redirects you to the firm’s social page. 

No-Frills Navigation

Even if you find you need more time before reaching out to Stone, navigating their site is very simple. They have five menus, About, Home & Auto, Business Insurance, Contact, and Claims & Carriers. All are very clear so you don’t have to guess what you’re clicking. 

insurance website design

Visit Website ›

2. Sanlam Indie

Youthful graphics and energy

New Zealand’s own Sanlam Indie is a life insurance provider with a design that skews towards a younger demographic without being exclusionary to other customers.

Creative Graphics

Like Brown & Brown, Sanlam Indie chooses to go with a clean white backdrop on its website that acts as a blank canvas. They don’t go overboard with their graphics, instead choosing fun, funky patterns like half-circles and rows of dots that complement the images of people that are prevalent on most pages on their site. 

Convenient Client Logins

You don’t have to go searching high and low to find the client login section as a member of Sanlam Indie insurance. At the top of the homepage to the right is a login link. No matter which page you navigate to on their site, this box doesn’t disappear.

Also smart is how Sanlam places a yellow “Get a quote” CTA box right next to the login box to incentivize leads to learn more about their firm. 

Easily Explained Processes 

Insurance can be confusing to the uninitiated. Yet whether you’re looking for death income protection, disability coverage, critical illness coverage, life insurance payouts, or funeral coverage, Sanlam makes it easy to find what you want.

On their homepage, they also explain their process clearly and simply, such as how they provide a quote in 10 minutes or less as well as what your policy does and does not include. 

website design for insurance firm

Visit Website ›

3. Oscar

A service that matches the slogan

As a health insurance provider, Oscar has some steep competition. Here are the ways this firm is making such an impact through its design.

Appealing Artwork and Graphics

Aninsurance website design needs a distinct identity, and Oscar has that in spades. As you explore their site, you’ll see unique artwork that illustrates their services, including family or individual plans, Medicare advantage plans, and business plans. 

These graphics are interspersed with images of real people as well. 

Clear Navigation

Oscar says it does “health insurance made easy.” That’s why the firm boasts simple navigation for just that. They have five menu items, Medicare, Individuals & Families, Businesses, For Brokers, and For Providers. Each menu has a dropdown with more comprehensive information per each category. 

Easy Login No Matter the Type of Customer

What kind of customer are you to Oscar? Be it a provider, broker, business, or service member, the login feature at the top right of their website makes it simple  for you to quickly sign in to check your policy or make changes. 

insurance website design for jetty

Visit Website ›

4. Jetty

Great color cohesion throughout

New York’s Jetty deals in renters’ insurance. The design of their website is a winning one in multiple ways, so let’s explore.

Color Cohesion

It takes only a moment of looking at Jetty’s website to get a feel for their branding and design. Their main color is a vivid teal. It’s on the giant J logo right on the homepage, in their CTA button (“Get Quote”), and it’s even the star color for Jetty’s often-five-starred reviews. 

This cohesion links together elements on Jetty’s site that would otherwise be disparate, creating great unity. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

User Experience Tailored to Their Audience

Since Jetty offers, as they call it, “lower move-in costs for everyday renters,” they admittedly have a specific audience. Their customers tend to be younger apartment renters, and Jetty’s bright, youthful design reflects their audience’s tastes perfectly. 

Easy to Get in Touch 

Do you want to reach out to Jetty right away? This is another insurance firm that makes it overwhelmingly convenient to make contact. Their Call Us link at the top of the page gives you their phone number so you can dial them, join their insurance, and get protection on your rented property right away. 

design for insurance website

Visit Website ›

5. Brown & Brown Insurance

Clean, simplified, and easy

Brown & Brown Insurance is also a great industry example in its own right. Here are the elements of the site we most recommend integrating into your insurance firm’s website design.

Eye-Catching CTAs

The Brown & Brown color scheme is white, navy blue, and red. Their red call to action buttons, whether against a white background or a blue box, always have a way of standing out. Besides grabbing your attention, the CTA placement is also very well done here. For instance, there’s one CTA, “Find Your Solution,” right at the top of the homepage. Another is in the center of that same page.

Search Function

If you know what you’re looking for but you don’t want to spend the time clicking through menus, you don’t have to on Brown & Brown’s website. A search feature right at the top of the page is convenient and handy. 

Clean, Uncomplicated Design

Even if you do spend some time poking around such pages as Investor Relations, What We Do, or About Us, one thing is abundantly clear on Brown & Brown’s site. The firm prioritizes clean design with a simple white backdrop, images that enhance the design, and neat boxes throughout. 

insurance firm website design

Visit Website ›

6. American Family Insurance

History kept modern

American Family Insurance was founded in 1927 in Madison, Wisconsin, and today remains a key insurance firm. Once you see their website, you’ll understand how Amfam has transcended the generations.  

Neat, Contained Pages

Amfam offers a lot of services, among those farm and ranch insurance, business insurance, renters’ insurance, life insurance, and the standards like home and car insurance. They give their customers plenty of options, but an unorganized design would make it confusing and difficult to navigate to just the right type of insurance. 

That’s why Amfam keeps all its many insurance categories neat and contained. You can navigate straight to renters’ insurance if that’s what you want, or life insurance or anything else. This saves you time. 

A Multitude of Conversion Elements

The American Family Insurance website also excels in converting leads. As you look around the site, you’ll come across a variety of conversion elements, from the “Contact Us” and “Sign In/Up” links at the top of the site to the “Find an Agent” CTA on the homepage, the “Report a Claim” button on the Claims page, and more. 

website design for insurance agency

Visit Website ›

7. Lumico

Colors and images combined for an amazing effect

Once known as Generation Life Insurance, when Lumico rebranded, they brought with them an invigorating website design. Here are some elements to pay attention to. 

Attention-Grabbing Graphics

Insurance website design doesn’t have to be stuffy, as Lumico has proven. Their homepage greets you with colorful text in bright neon pink and electric orange. This is combined with animated graphics that you can’t turn away from. The overall effect is one that surely captivates attention. 

Simplified User Experience

To better understand your insurance, Lumico keeps its navigation simple, with only four menus, Products, Our Story, FAQ, and Contact Us. On their Products page, you can learn about insurance expenses, term coverage, and which of Lumico’s insurance best suits you. If that’s not clear enough, their FAQs will answer any other questions you may have.

web design for insurance

Visit Website ›

8. The Insurance Experiments

Making insurance fun

In the UK, The Insurance Experiments bring a unique approach to insurance that certainly warrants them a spot on this list. Let’s talk more about their website now.

Fun Cartoons

With a name like The Insurance Experiments, you had to expect a different way of doing things. Indeed, this firm delivers, with cartoony graphics (some that even animate!) all over their homepage. 

Underneath this cutesy, cartoony layer is the same great insurance you’d expect out of any viable firm, but The Insurance Experiments finds a way to keep things interesting.

Instant Navigation 

Once you scroll past the graphics, you’ll see a section of The Insurance Experiments’ website that says “filter by insurance type.” Here you can choose from a myriad of insurance, for pets, vehicles, travel, property, health, and business. You only have to select one and you’re off to the races!

Fantastic Theming

If you’re wondering why this UK firm calls itself The Insurance Experiments, it becomes quickly apparent on their homepage. Their FAQs are categorized by experiment number. Each includes its own graphics so you can quickly and easily track down the info you need most and then get on with your day. 

insurance agency website design

Visit Website ›

9. Lemonade

Another playful approach to renters’ insurance

In the same vein of Jetty is Lemonade, a renters’ and homeowners’ insurance provider. Here’s a glimpse into their website and what makes it tick.

Designed for the 21st Century

It’s like Lemonade themselves say. Their insurance website design is for customers who are living firmly in the 21st century, aka those who use apps (Lemonade has one), read reviews before buying anything (Lemonade has those too), and like to know the prices of what they’re buying (yes, Lemonade divulges this information).

Colorful Website Elements

Lemonade’s web design is kept purposefully simple, with a white background and grayscale illustrations of a cityscape. It’s so their neon pink elements, like CTA buttons, hyperlinks, and even some graphics will stand out that much more.

Socially Connected

Any company, insurance firm or not, that says it’s designed for the 21st century should have a wealth of social buttons. Lemonade delivers, linking you to their Instagram, Facebook, Twitter, YouTube, and even their Dribble and Stories accounts. Talk about staying social! 

titan insurance website design

Visit Website ›

10. Titan Insured

Localized insurance done right

Boston’s own Titan Insured operates out of Jamaica Plain and the Bay Back area. They’re very proud of their location, and they use it to their advantage. Here’s what we mean.

Localization for a Close-Knit Feel

If you’re in the Boston area and looking for insurance, Titan Insured sets itself up as a great option right from the get-go. On their homepage, they say “we are your Boston insurance agency.” Other localized copy throughout their site also lends Titan’s website that neighborly feel.

Easy Access to the Client Portal

Once you become a customer of Titan Insured, logging right in is quick and easy. Their client portal at the top of their website takes you to a page where you can log right in, ask for a policy review, pay your bill, get an auto ID card, request a certificate, make a policy change, or report your claim. 

Is it time for your firm to consider a new insurance website design?

The insurance market may be a crowded one, but a solid website is your first step to making your firm stand out. The 10 examples of top-notch insurance website design we showcased here prove that whether you’re going for a whimsical or no-nonsense approach to insurance, you should design your site with clean backgrounds, great graphics, and easy navigation. 

Insurance Marketing – How to Put Your Company on the Map

Insurance marketing is the meeting of the minds between digital marketing firms and insurance agencies..

In insurance, when you rely so much on referrals to drive future business, marketing is a key component. Yet finding ways to make your insurance agency stand out from the competition is not always easy. It sounds like you could benefit from a strategic digital marketing campaign.

In this article, we will explore marketing for insurance firms in more detail. We’ll also share some of the best strategies and avenues for insurance agencies looking to promote themselves through digital marketing. 

What Is Insurance Marketing?

Insurance marketing is the meeting of the minds between digital marketing firms and insurance agencies. Through the firm’s expertise and guidance, insurance companies can create winning campaigns that increase their bottom line, generate new leads, retain clients, and boost SEO. 

Everyone needs insurance at some point, from car to home insurance, life and health insurance, and even pet insurance for some. Yet what makes a customer choose to work with one insurance agency over the other?

It’s not just about quotes. The Insurance Information Institute or III says an insurance agency’s customer service and the comfort in which a customer feels towards the agency are two other significant factors. 

You can distinguish your insurance agency, create trust and comfort, and promote your high-quality customer service through insurance marketing.

Insurance marketing involves campaigning on the part of the insurance company by a marketing firm. The goals are to drive new business, create a cohesive brand, and help the insurance company meet other goals. The firm’s marketing campaign will utilize different media, from television advertising to social platforms, website redesigns, and more. 

How marketing for insurance firms differs from traditional marketing is that all the measures implemented are hyper-targeted in the insurance industry. What is the average insurance customer looking for? What are their pain points? How does an insurance agency grab and captivate a customer’s attention when the competition is so steep? 

In working with a digital marketing firm, you can answer those questions for your insurance agency. 

5 Reasons Insurance Agencies Need Digital Marketing

Marketing yourself is not optional if you want your insurance agency to succeed. The following 5 reasons to work with a digital marketing firm underscore the necessity of a strong, customer-driven campaign. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

1. Reaching Your Target Audience

Who is your target audience? That depends on the type of insurance you specialize in. If you offer renter’s insurance or car insurance, then your customers may skew younger. For home insurance and health insurance, you might have a slightly older crowd.

A digital marketing firm can guide you not only in defining your target audience but reaching them too. More than likely, you have several audience segments that comprise your client base. The marketing firm you work with can produce tailored, personalized content to each of those audience segments, be that through email marketing, your website, social media posts, and more. 

2. Converting Website Visitors to Clients

How much traffic does your insurance agency’s website attract per week? Per month? Per year? Big numbers are great, especially in relation to a promotional event, but that spike in traffic is ultimately meaningless if you can’t capitalize on it.

Instead of focusing solely on traffic numbers, your agency needs to ask itself new questions. How many of those web visitors did you convert into clients? What percentage failed and why? 

It’s not always easy to come up with answers to those questions. You can rely on the wealth of knowledge your digital marketing firm possesses to gain some clarity. They’ll provide insights on why your previous conversion attempts failed. They can also offer suggestions for how to capture more web visitors, such as through pop-ups, well-timed opted-ins, and other enticing offers. 

3. Targeting New Clients

Once your conversion numbers are up through a strong insurance marketing campaign, it’s no time to stop. You need to continually convert site visitors into clients and find other means to target new clients.

In insurance, some clients are for life, but not all. Your clients may stray if they find a better deal at a rival insurance company or if they decide they don’t need a certain type of insurance anymore. For example, if a customer moves from a home to a retirement community, they can drop their home insurance.

Brown & Brown Insurance is one example of an insurance agency that uses its website to target new clients exceptionally well. As soon as you access their site, you’re greeted by a red CTA button that says “find your solution.” Clicking that lets you begin your search into Brown & Brown’s insurance options.

First, you’d choose whether you’re an individual, business, broker, or carrier. Next, you can pick from Brown & Brown’s impressive range of insurance options. These include the standard picks like flood and homeowner’s insurance to coverage like motorcycle insurance, aircraft insurance, and kidnap and ransom insurance.

Then you’d pump your zip code in and find a Brown & Brown branch nearest you, beginning the process of becoming a client. 

4. Increasing Brand Awareness (and Website Traffic)

Branding is a major cornerstone of your insurance marketing campaign.

As we stated before, the III says one of the biggest reasons the average client chooses an insurance company is how comfortable they feel with them.

It’s not easy to derive comfort from a bland, run-of-the-mill insurance agency that does nothing to differentiate itself. You want to craft a brand through your website, and not just any brand, but one that shows knowledge yet personality, friendliness yet astuteness, and overall, a willingness to help.

Take a look at Stone Agency Insurance’s website.

It’s right there on the homepage: “we’re your neighbors.” In saying that, the staff at Stone Agency Insurance’s staff separates themselves from the average view most people have about those who work in insurance: stuffy businesspeople in suits. You see that the employees at Stone are human. More so, they’re friendly, dependable, and the ones you want to count on when you need insurance.

This common thread continues on their about page, where each major employee at the company gets their own brief bio with a headshot. Seeing the faces and names of those who provide you insurance again humanizes them, playing up to that neighborly tone.  

5. Optimizing Your Website for Better SEO

If you’re an insurance firm in Cincinnati along with 100 others and a lead searches “insurance Cincinnati,” whose website will pop up first? That depends on the one who’s utilizing SEO.

Search engine optimization or SEO includes elements like website optimization. A well-optimized website is one that loads quickly, has clean elements, and looks as good on mobile devices as it does on a desktop computer. 

Websites that prioritize SEO tend to generate more traffic because they’re more attractive and easily navigable. Even better is that the site will rank higher, perhaps reaching the top search engine results for even a vague keyword like “insurance Cincinnati.”

Through digital marketing, you can sharpen your SEO and bring more awareness to your website–and in turn–your insurance agency. 

4 Great Marketing Avenues for Insurance Agencies

With so many services a marketing firm can provide, you might not be sure where to start. Here are 4 areas of marketing that insurance agencies should explore through their digital marketing partner. 

1. Downloadable Resources

When attempting to convert website visitors into clients, you need them to stay on your website. One way you can do that is with a pop-up offer or opt-in form, as we discussed earlier. 

Your offer doesn’t have to be over-the-top, nor does it have to be anything that will cost you money. Downloadable resources make a great introductory offer to lure in site visitors. These resources can be chapters out of an eBook or even an insurance industry report for the year or the quarter.

The lead, in exchange for this useful information, gives you their email address. This then allows you to get the ball rolling and begin developing a rapport and eventually a professional relationship with the lead. With time, they will hopefully convert into a client.  

2. Email Marketing

You can do so much with email marketing that it must be a part of any worthwhile insurance marketing campaign. As we explained in the paragraph above, email marketing is a great way to engage with and nurture leads as they convert to clients.

You can also use email marketing to strengthen your insurance agency’s brand. Also, newsletters, policy changes, and other updates inform your audience and keep you at the forefront of their mind. 

The above infographic proves the importance of email marketing in the sphere of insurance. Promotional emails can increase the likelihood of a customer making a purchase, which in your case would be an insurance policy.

Emails that are transactional in nature also tend to boost both your email open and click-through rates. Further, email marketing could be a way for qualified leads to discover you.

A qualified lead is much more desirable than the average lead. They’re typically better educated on your insurance firm, and thus they know what they want. They’re also readier to make a purchase.

3. Content Marketing

Content marketing is a blanket term that encompasses many services. These include blogs, checklists, testimonials, podcasts, webinars, videos, case studies, white papers, eBooks, presentations, newsletters, and infographics.

Essentially, if what you’re producing is considered content that you can promote to your audience, then it should fall under the umbrella of content marketing. 

Through content marketing, you can educate and even entertain your audience.

If the content you produce is very sharable, then you can cross-post it between your website and your social media accounts. Your audience, if they find it valuable, can share it as well, increasing your brand awareness and maybe even drawing in some new leads.

You can also establish your insurance agency as an authority through content marketing if you produce a report or infographic that’s widely cited. This can go a long way towards creating comfort on the part of your clients since they know they can trust you. 

4. Website Design

Our last recommended avenue for insurance marketing is website design.

As stated, a clean, optimized, well-designed website is one that’s sure to attract a lot of traffic. Refer back to the links for Stone Agency Insurance and Brown & Brown Insurance to get an idea of what we mean.

Both websites are simple in design, eye-catching with large graphics, clean and clear, and easy to navigate. You can search for what you’re looking for if you don’t want to go through menus, or you can spend a moment looking for the information you need via a drop-down. 

Your website doesn’t have to look identical to Stone’s or Brown & Brown’s. We wrote a great , easily-digestible post on insurance logo design and branding that’s worth taking a look at as you begin to revamp your insurance website. We also have articles dedicated to highlighting the best website design in industries like luxury fashion, private equity, or venture capital.

Sure, those sites are for companies in a different industry than yours, but they can give you ideas and inspiration for how to redesign your website nevertheless. Make sure you work with your digital marketing agency as well for website results that will dazzle and convert. 

Now Is The Time To Start

To stay engaged with your prospective and current clients, draw in one news, and differentiate yourself amongst the competition, your insurance agency should integrate digital marketing strategies. By focusing on the avenues discussed in this article, your customer base and ROI could both increase. 

How Retargeted Ads Will Transform Your Online Marketing

If you haven’t used retargeted ads, this can be a tool to help you get better results from your campaigns. It makes sense to direct ads at people who have already shown an interest in your business. As with any type of advertising, it’s important to choose the best platforms and test your…

If you’re looking for a way to get better ROI on your marketing and more engagement from your ads, you should consider retargeted advertising.

This type of advertising has gotten very popular in the last few years and with good reason. At first, it was mainly used by major brands. Now, however, small and midsize businesses are starting to see the many advantages of running retargeted ads.

Let’s look at how this type of advertising works, the main types of retargeted ads, and why this strategy is a good idea for your business.

Why Use Retargeted Ads?

One of the biggest challenges you face when advertising is that even when people show an interest in your website or products, they tend to click away without buying anything. To use marketing terminology, they abandon your funnel.

Retargeting is a way to remind such people to return. Most people today are familiar with seeing ads after viewing a product on Amazon or another website.

Such retargeted ads are helpful because they’re aimed at people who have already demonstrated an interest in the product.

Still unsure as to why your brand should consider retargeting? Here are some reasons:

  • Better click-throughs and conversions: There are many studies confirming this but one of the most impressive stats is that the click-through rates for retargeted display ads are 10x higher than for regular display ads! This goes back to the business principle that people are more likely to buy something when they’re familiar with it.
  • Make multiple sales or upsells: Retargeting not only helps you gain customers who have abandoned your website. It can also help you get additional sales from people who actually bought something from you. In many cases, when someone buys something, they might also need a related product or upsell. That’s why Amazon automatically recommends related products whenever someone visits a product page. Retargeting previous customers increases the chances that they’ll return to your site for something else.
  • Increases brand recognition: Retargeted advertising not only increases engagement, it contributes to brand recognition and even adds to your company’s prestige. This type of marketing is still relatively new and people often associate it with large brands. It’s the same logic that large companies use when they spend money on TV commercials and large ads in print publications. The nice thing about retargeted online advertising is that it’s affordable even for companies with smaller budgets. When someone sees your ad multiple times, it makes you look like a serious contender in your industry.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Types of Retargeted Advertising

There are several types of retargeted ads. Depending on the type of marketing you do, you may want to try one or more of these methods.

  • Website Retargeting: This is the most commonly practiced type of retargeting. It shows your ad to people who have visited your website recently. It works by using cookies that track visitors. Ads can be targeted to specific pages, such as product pages on an e-commerce site.
  • Email Retargeting: If you do any email marketing, you can increase the effectiveness of your campaigns with retargeting. One of the best ways to use this is by emailing people who’ve abandoned their shopping carts. It’s very common for customers to shop, place items in their baskets, and simply forget about them. Some studies place shopping cart abandonment as high as 87%. Wouldn’t you like to get back some of these customers? This is one of the most highly targeted types of campaigns as the shoppers were interested enough to put items in their shopping cart.
  • Search Retargeting: This is similar to website retargeting but is a little less precise. Rather than targeting visitors to your website, this method targets people who have performed searches relevant to your business. This is somewhat similar to traditional pay-per-click advertising where you bid on keywords. In this case, however, it’s less direct. Rather than having your listing appear in paid search results on Google (or another PPC platform), search retargeting causes people to see your ad on a third-party site.

Where to Use Retargeted Ads

There are now quite a few choices for retargeted campaigns. The most popular platforms are Google and Facebook.

On Google, this type of advertising is called remarketing and it’s part of the Google Display Network. Because this includes such a vast number of websites, your ad might appear almost anywhere, even on an unrelated site.

This isn’t a bad thing as your ad will still be targeted to people who have visited your website or done a relevant search.

Another option for retargeting is social media. If you use Facebook, you’ve probably noticed that suggested posts often correspond to searches you’ve done recently.

Facebook is good for segmenting your audience based on factors such as location, age, gender, and interests.

Twitter and LinkedIn are also platforms on which you can retarget.

Depending on your audience, you may find one or more of these social media sites profitable for your campaigns.

Where to Send Retargeted Customers

As noted, there are many benefits to retargeting. How you use it depends on your goals.

Once you decide what type of retargeting to use and where to advertise, you also have to choose where you want to send your traffic.

  • Product Pages: This is for getting customers to buy your product when they click on your ad. This is effective for physical products or simple and low-cost services that don’t require a great deal of educating. You can make such ads more enticing by including a coupon code so customers save money by making a purchase right away.
  • Lead Generation: For some products or services, it’s more helpful to generate leads rather than to try to make a sale immediately. You may send traffic to an opt-in form for your email list or to entice people to sign up for a free trial.
  • Promoting Content: You may want to send prospects to organic content rather than a product or sales page. It’s useful for building authority, getting more traffic to your website, or educating your audience. You might send someone to a blog post, video, webinar, or any type of content you want to promote.

Get More From Your Advertising With Retargeting

If you haven’t used retargeted ads, this can be a tool to help you get better results from your campaigns.

It makes sense to direct ads at people who have already shown an interest in your business. As with any type of advertising, it’s important to choose the best platforms and test your results.

Some businesses may do better on Google, while for others LinkedIn or Facebook is a better choice.

You also have to decide whether it’s best to retarget people to product ads, opt-in pages, or organic content. Retargeting gives you many options to get better results from your marketing.

10 of the Best Examples in Venture Capital Website Design

If you’re a venture capital firm seeking to follow the market trends and grow in 2020, it all begins with a fantastic website…

According to job resource Toptal, in 2018, venture capital investments totaled $254 billion, which was spread across 18,000 startups. In 2020, at least as of the first two months of the year, Alley Watch notes early-stage funding in the United States amounts to $242 million. That said, with the tally completed so early in the year, it seems likely the numbers will outpace 2018’s by a large margin.

If you’re a venture capital firm seeking to follow the market trends and grow in 2020, it all begins with a fantastic website. Today’s most buzzworthy venture capital websites are those that are expertly branded. These sites also have just enough pages and menus as necessary.

Whether you’re in the beginning stages of planning your website or you’re rebranding it, having some examples as inspiration is always nice. That’s why we dug around to find 10 of the best venture capital firm website designs for your perusal. 

  1. Crosscut
  2. Space Angels
  3. Emergence
  4. Lux Capital
  5. Upfront Ventures
  6. Coplex
  7. Seqouia
  8. First Round
  9. Polaris Partners
  10. Obvious

Visit Website ›

1. Crosscut 

Story-based content reminds you that you’re dealing with people

Crosscut is a Santa Monica-based firm with a clean, bright website design. The appealing graphics and diagonal color-blocking to match the Crosscut name are just part of what makes them stand out.

Here’s what else is so great about their website. 

Human Elements

With so many venture capital firms on the market, sometimes it’s easy to forget that real people are behind every one of them. Crosscut puts that human focus at the forefront. As you scroll through their homepage, you see photos of people interacting together. 

Social Proof

The founders’ section features photos and quotes from other company founders praising Crosscut. Not only does this add to the human elements as described above, but it vouches for Crosscut’s services. So too does its extensive list of partners. 

Easy Navigation

Crosscut doesn’t make it hard to get around on their website. They have six menu items: Companies, Team, Approach, Stories, Press, and Contact. Besides Stories–another word for their blog–all are very straightforward. 

Visit Website ›

2. Space Angels

Space-themed branding suitable for the firm’s name

Upon first glance at Space Angel’s website, you might think you’ve stumbled upon a site for an aeronautical company, not a venture capital firm. That’s part of what makes this website such a winner. 

Appropriate Theming and Branding 

You can’t call your company Space Angels and not brand it as such. Everything is in-tune here, from the background with the comic-like render of space explorers to a menu called Expedition, which is complete with an animation of a spinning earth. 

Of course, it’s important to note that Space Angels does deal in space venture capital. A wild branding scheme only works if your company does what the branding implies. Otherwise, you’ll confuse and turn off your customers.

Video Elements

If you’re visiting a website for the first time, would you rather watch an introductory video or poke around aimlessly at the menus? Most people would say the former. 

Space Angels has a video front and center on their homepage. It’s not very long, only 1:03, and in it, you can quickly learn about the importance of investing in space.

Conversion Elements

Presumably, after you watch the video, you’ll feel more confident in your decision to work with Space Angels. That’s why the website features an “Apply for membership” button beneath white text asking “Ready to join?”

Even if you’re not quite ready, as you scroll down, the “Learn more” button will tell you all the great reasons why investing in space is such a good idea. 

Visit Website ›

3. Emergence

Beautifully artistic renders of partners make them feel monumentally important 

As an early-stage venture capital firm, Emergence keeps their website simply designed with single-colored backgrounds. It’s the elements splashed across the pages that make things interesting. 

Partner Art Renders 

There are many ways to introduce your firm’s most valuable partners, but Emergence does it right. On the homepage, as you scroll along, you’ll come across several large artistic renders of various people. These are Emergence’s biggest partners, such as the founder of Zoom and the face behind 

You can click links to learn more about any of these inspiring partners, but the way Emergence portrays them is so fascinating. 

Stats and Numbers

Some venture capital firms may hide their numbers, but not Emergence. On their About page, they freely share such information as their IPOs exceeding $500 million, their portfolio companies, and their market cap of portfolio. 

Having this information upfront may incline you to do business with them.

Visit Website ›

4. Lux Capital

Recurring scientific elements for great branding

Next, we’ve got a Silicon Valley gem, Lux Capital. Their website grabs you in a big way, so let’s discuss more now. 

Branded, Recurring Design Elements

You don’t have to guess the crux of Lux Capital’s business if you spend a moment on their homepage. Besides their explicit mentions of dealing in technology and science ventures, there are also photos and animated elements of such.

This can be a form of branding in and of itself. You don’t necessarily have to go to the lengths of Space Angels with custom artwork if it doesn’t feel natural for your venture capital firm. If a carousel of photos or animations suits you better but still gets the point across, then it’s more than sufficient.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Video Elements

Besides the animations, Lux also invites you into their world with a video smackdab in the middle of the homepage. The play button is in one corner of the giant X, with the X itself the animations while the unassuming background is pure white.

The play button placement really incentivizes you to click it.

Unique Navigation

Unlike most websites you come across, Lux Capital has its navigation bar on the left side of the website. That’s probably so it doesn’t interrupt the giant X-shaped video element, but it’s yet another part of the venture capital firm’s website that holds your attention. You can even search using the menu. 

Visit Website ›

5. Upfront Ventures

Bright colors plus a pleasing design 

The early investment company Upfront Ventures in Los Angeles has a history dating back to 1996. The company has invested over $1 billion since then, but they still keep their website design modern, playful, and visually appealing.

Scaled-Back Web Design

Remember how earlier we mentioned that your venture capital website design shouldn’t be overly complicated if it doesn’t fit your business? Here’s an example of a firm that proves how simpler is better.

Upfront Ventures uses single-colored backgrounds against vivid graphics that change color from page to page. There’s never a lack of cohesion, though. 

Clean Mobile Design

Upfront’s mobile website almost looks better than its desktop version. Those single-colored backgrounds and large menu items are clean and graphically appealing. This will encourage first-time visitors to stay for a while. 

Visit Website ›

6. Coplex

Multi-step process clearly explained makes it easy to join 

As venture builders, Coplex focuses on innovative enterprises and industry experts. Here’s a glimpse into their website. 

Well-Placed CTA Buttons 

Coplex doesn’t beat around the bush when it comes to their CTAs. Against a purple textured backdrop is their red button that reads “Join our ecosystem.” This button takes you to an opt-in form you’d fill in to become a potential client.

Above that CTA button is a brief explanation of Coplex’s work that may drive some of its future clients to sign up. 

Clearly-Explained Process

If you want to learn a little more about how Coplex operates, they explain this transparently on their website. There, you’ll see three steps to follow to become a Coplex client.

The first step is build, the second is join, and the third is invest. There’s a “Learn more” link under the steps if you need a more thorough explanation of any of them. A well-thought element like this should boost conversions. 

Visit Website ›

7. Sequoia

Colorful, memorable people-based design

Sequoia has locations in Tel Aviv, Shanghai, Hong Kong, Beijing, Singapore, New Delhi, Mumbai, Bengaluru, and Menlo Park, California. If you want to take a page out of their book, here are all the elements that really make their website sing.

People-Based Design

You’ll see some familiar faces the moment you log onto the Sequoia homepage, such as Bill Gates and other visionaries. This plays up well with Sequoia’s headline: “We help the daring build legendary companies.”

This people-based theme doesn’t stop there. It’s a recurring one you’ll encounter as you scroll down. Like Emergence’s website, Sequoia highlights their partners in a big way. There are photos of each in black and white with details in red or teal blue. Circles, squares, wavy lines, and other elements are dotted throughout the black and white photo for a nice contrast.

Easy Navigation

Sequoia knows they have great visual elements, so they keep the rest of their website sparse so their graphics can shine. The menu has three categories: People, Build, and Companies. You can see more on the dropdown menu to the right of the homepage, like Jobs, Contact, and Legal. 

If you’re still looking for more information, use the search bar. 

Quick Logins

Once you become a client of Sequoia’s, logging in is fast and easy. On the side menu, underneath the three main menu items, you’ll see two smaller ones in gray text. The first one, Log in, lets you choose whether you’re a limited partner of a part of Sequoia Commons. You’re then redirected to the login page. 

Visit Website ›

8. First Round

It’s all about the name

Howard Morgan and Josh Kopelman are the founders of First Round in San Francisco. The company was established in 2004, so it’s another long-standing one. Let’s examine their website more closely. 

Name-Based Branding

What’s in a name? When you’re called First Round, a lot. This venture capital firm uses their name for their branding, such as on their homepage. It’s there that you see the statement in large, bold letters that proclaims “We’re called First Round for a reason.”

If your firm already has a great name, then play it up to the fullest on your website.


Another unique element on First Round’s website is their FAQs. These are right on the homepage if you scroll down far enough. You can read answers to questions about investment timing with First Round, the firm’s decision-making process, their investment process, and their terms. 

By the time you’re done combing through all these Q&As, you should be ready to get in touch with First Round as a potential partner. 

Visit Website ›

9. Polaris Partners

Understated design highlights important content

Polaris Partners is an expansive venture capital firm with offices in New York, San Francisco, and Boston. They prioritize long-term partnerships in the realms of healthcare and technology. 

Here’s what their website looks like. 

Simple Design

Are you worried you went too basic with your venture capital website design? Polaris Partners shows how simplicity can work best. Their site has a white background and a few images here and there, but nothing overwhelming. This gives you an appealing site that’s a pleasure to navigate. 

Prioritizing Partnerships

You don’t have to look far to see the laundry list of partners Polaris has worked with and continues to do business with to this day. If you want to check out more than just those few examples, there’s a blue Portfolio button that lets you explore even more. 

Visit Website ›

10. Obvious

Full-screen elements you just can’t miss

Obvious Ventures is a San Francisco-based firm that partners with healthy living and food industries. Their site is a testament that going a little over the top with web design can work for some venture capital firms.

Animated Homepage

The entirety of Obvious Ventures’ homepage is one looping animation after another. These give you a clue into the kind of partners Obvious works with, as you see such images as a burger grilling, science equipment being produced, and even a team working on a tech project. 

Large Text 

Once you get past the animations, you’re greeted to large text headlines such as “Let’s reimagine trillion-dollar industries together.” Even if you were just casually scrolling through Obvious’ website, it’s impossible to miss a message such as this.


Venture capital firms must do all they can to stand out from the competition. Besides exceptional service, you should also spiffy up your website so its design is functional and attractive. 

The 10 examples provided in this article prove that there’s not one particular way to excel at web design for your firm. Remember to choose the elements that feel the most “you” for a website that resonates with your audience.