The Stone Agency: Insurance Branding & Logo Design

Stone Agency approached Mediaboom to redesign their logo and establish new brand standards. Stone Agency wanted to communicate strength, and retain a masculine aesthetic. The new logo-mark features thick lines, which boldly transform…

Stone Agency Insurance has been providing home, auto, boat and business insurance for the Connecticut shoreline since 1859. With a newly acquired contemporary office building, Stone Agency felt that it was time to start representing themselves more accurately — as the established, yet modern insurance company they have evolved into.

Stone Agency approached Mediaboom to redesign their logo and establish new brand standards. Stone Agency wanted to communicate strength, and retain a masculine aesthetic. The new logo-mark features thick lines, which boldly transform the letter S and the letter A into a mountain shape. Paired with a customized sans-serif typeface, the text supports the mark and expresses the exact qualities Stone Agency had envisioned.

How Landing Pages Help You Convert

Considering all of these immediate and long term benefits delivered by effectively using and optimizing landing pages, it is clear that landing pages are an indispensable part of any successful marketing strategy…

You know all about home pages, landing pages, and all the basic facets of a good marketing strategy – right? What might be getting overlooked, especially in this now familiar territory, are the powerful benefits availed through the various aspects of marketing and advertising. In particular, your landing pages…

Landing Pages Deliver Big Benefits

Companies can reap the benefits of maximizing their landing page efforts almost immediately. In addition to the almost instant benefits this focus will deliver, there are also many other residual benefits that will quickly make a difference.

Easily Generate Leads!

One of the biggest benefits afforded by using landing pages is lead generation. This benefit will also be felt sooner than later. In addition to adding more leads to the pool, landing pages will make those leads easier to manage and more viable. By sending leads to targeted landing pages, your team will be able to better segment, nurture and ultimately convert those leads.

It has become a common if not lazy practice, for marketing teams to automatically direct social media, email and search traffic to their home pages. This practice weakens your leads, homogenizes data and will hurt your conversion rates. It doesn’t matter if the lack of landing page utilization is due complacency, laziness or simply not being aware, failing to do so can be a costly error.
“Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages.” – Mary Lister, Wordstream
Your landing page is also the perfect place for your marketing offers…

A Place for Your Offers to Live

When your lead inquires about an offer, it is a potential customer taking the next step in the buyer’s journey, literally a lead moving into the next stage of the sales funnel. The problem is, if your marketing team doesn’t know what is happening or where the buyer is at on their journey, it is nearly impossible to help.

When your marketing offers are gated behind landing pages, your marketing team stays in control. They stay informed of a lead’s process through the funnel and they can better dictate the outcome of the buyer’s experience. When visitors submit their information in return for the key that unlocks the gate to your marketing offer, your landing page (the gatekeeper) gathers and stores that information.

Now your landing page has become a valuable collections tool which translates into information that will promote customer relationships and increase customer acquisitions.

Landing Pages Deliver Residual Benefits

While generating strong leads and providing a platform that allows your marketing offers to be effective and useful will be felt in short order, there are other benefits too. Landing pages will improve every aspect of your marketing campaign, and information is power.

  • Collecting Valuable Demographic Information:Any time a lead completes a form, that information is then compiled to build a baseline of data (marketing persona) about those leads. That means your team isn’t reaching out to a lead blindly but at the very least, with some useful basic information.
  • Empowers Other Marketing Channels
    Landing pages can be the best friend to a successful inbound marketing strategy. The core of every inbound marketing campaign is based on content. The ability to share this content via email and social media channels or to support lead nurturing is just another bonus of optimizing landing pages.
  • Improve Your Marketing OffersThink of your landing page as a “data asset.” So every landing page you create is another opportunity for your team to track and analyze that data. Those metrics will afford insights into how your offers are performing and how your customers are responding. That is the type of information that enables businesses to tailor their marketing strategies and maximize their ROI.

Landing Pages Deliver Marketing Flexibility

Because of how flexible landing pages can be to use, there really isn’t any reason to not take advantage of using them; and there aren’t many situations where landing pages won’t work. From local market advertising to specialized niche products or focus groups, landing pages can reach and capture audiences.

Landing Pages for Focused Marketing Efforts

It doesn’t matter where your business is based, the ability of landing pages to convey a local, friendly and familiar feel is powerful. The inclusion of local content will also promote your site rankings. When people search on mobile devices for local content this will start building the link and local content required to have your landing page move up.

Social Media and Landing Pages

Everything social media is targeted on a more personal level, it is social not business media after all. When companies can connect with their audience in a more personal venue it obviously bodes well for that relationship. Landing pages offer avenues to reach your customers on those social levels, on those social media platforms.

Making your Facebook or LinkedIn connection apparent on your landing page can instantly embolden a sense of the familiar and lead to deeper customer connections. Twitter, Facebook and other social media feeds along with recognizing those visitors from those networks has the potential to greatly increase engagements.

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10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Landing Pages for Advertising Conversion

Regardless of the advertising medium, when those ads are targeted to a content laden page that supports and promotes those advertisements, the results of those advertisements are better. There is plenty of room for trial and error with landing page and ad combinations. Specified groups of PPC ads tied to keyword optimized pages could be one of many such combinations.

Landing Pages to Influence the Sales Funnel

A landing page that addresses specific product or market segments can be used to more effectively funnel leads that have an interest in particular types of content. Any business that offers products or services in different luxury markets would find this benefit of landing pages useful.

Too Important to be Overlooked!

Considering all of these immediate and long term benefits delivered by effectively using and optimizing landing pages, it is clear that landing pages are an indispensable part of any successful marketing strategy.
“…companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15.”

Landing pages work, they produce results and they are too important to be overlooked. Have you evaluated you landing pages lately?

5 Reasons to Use Live Chat on Your Website

People increasingly want and expect an instant response. When you offer live chat support, you establish yourself as a leader in your industry and make it easier to make more sales and provide outstanding customer service

If you aren’t already, you should use live chat on your website.

Live chat is now a popular tool used on many business websites. Yet many businesses still haven’t jumped on board with this technology.

If you’re wondering if it’s worth the effort, you may not realize what a big difference it can make.

Let’s look at the top 5 ways live chat can improve your customer service and help your business grow.

1. Learn More About Your Customers

The more you know about your customers and prospects, the better you can serve them. There are many strategies that can help you do this, such as market research, polls, and studying your analytics.

Live chat is another tool that can provide you with feedback you can’t get any other way. When people interact with your customer service reps in real time, they reveal many important things and you can note which questions they ask most frequently. This can make your customer service more efficient. As you notice frequent questions, you can compile these into your FAQ’s so your chat agents and other customer service reps can have quick and precise answers for your live chat users.

Chat sessions also reveal your customers’ biggest complaints and pain points.

This can alert you to problems with your products of which you may have been unaware. While people can raise issues via email or social media, chat gives them a chance to do so spontaneously. Some visitors who might not bother to otherwise contact you are more likely to do so during live chat simply because it’s so convenient. It’s important to track chat sessions and pay attention to recurring issues.

2. Build Customer Loyalty

One of your biggest challenges is to get people to return to your website and buy your products or services repeatedly. Most people don’t become customers after only visiting your site once.

To get people to return, however, you have to make them feel at home. While this is based on several factors such as appealing design and user-friendly navigation, using live chat on your website can also help.

In fact, one study found that that 63% of visitors were likely to return to a site that offered live chat and 62% reported that they were likely to buy from that site again.

Customer loyalty and repeat business are the keys to building a successful long-term business. Live chat lets you make a personal connection with visitors.

When people chat on your website, they’re no longer just passively reading your content. When you can answer someone’s questions in real time, you’re communicating with them and making your website more memorable. This makes people more likely to return.

3. Gain a Competitive Edge

Live chat is a powerful way to differentiate yourself from the competition. As this technology gets more common, customers are starting to expect it. If you don’t offer it, you risk falling behind your competitors.

Having chat on your website increases your credibility and trust value. It’s a feature that visitors will note and appreciate even if they don’t make use of it. It shows that you’re attentive to your customers and that you’re using the latest technology.

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10 Website Must Haves to Drive Traffic & Generate New Leads

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4. Save Money on Customer Support

Because live chat is a leading edge technology, some business owners assume it must be expensive. The fact is, however, it can actually be cheaper than more traditional types of customers service.

Providing phone service isn’t cheap, especially if you offer customers toll-free service. Forester found that live chat is as much as 30% cheaper than talking to customers on the phone.

One reason that live chat saves you money is that this a customer service agent can more easily multitask while chatting. He or she can only talk on the phone to one person at a time, but can work with two or three while chatting on a keyboard. This means one live chat support agent can perform the same tasks as multiple phone agents.

Aside from cutting your costs, this can also make your customer service more efficient, reducing wait time. Of course, it’s helpful to offer customers several options for service, including email and phone.

However, by offering live chat as an alternative you can cut down on the number of calls you or your customer service reps have to field.

5. Make More Sales

Ultimately, your business website is a tool to help you find more customers and make more sales. Live chat is a tool that can help you do this.

You have to assume that your visitors have short attention spans and aren’t going to spend more than a few seconds searching on your website. While you certainly want to make your navigation and menus as easy to use as possible, live chat adds another customer-friendly element. If someone is looking for a certain product or service, he or she can simply ask the chat agent.

Live chat is the perfect tool for impatient visitors – which are most of your visitors. This isn’t mere conjecture and is backed by statistics. A study by the American Marketing Association (AMA) found that live chat increases conversions by 20%.

Perhaps even more impressive is that the same study found that the overall ROI for chat software is over 300%. Once someone has decided to buy something, chat can also help increase customer value as chat agents recommend upsells and related products.

Getting the Most Out of Live Chat

We’ve explored some of the advantages of offering your website visitors live chat. Of course, it also matters a great deal how you make use of this feature.

  • Chat windows should be easy for customers to see and use.
  • Answer questions promptly. Many customers, while appreciating live chat, end up dissatisfied with their experiences due to slow or even nonexistent responses.
  • Make sure your customer service reps are knowledgeable. Give them access to relevant links to send. If they can’t answer a question, they should always take people’s contact information so you can get back to them with the answer.
  • Review and study live chat sessions. This ensures that customers are getting the best possible service and also allows you to take note of recurring questions and issues.

Customers are getting ever more demanding. It’s no longer enough to let people fill out a support ticket and get back to them within one business day.

People increasingly want and expect an instant response. When you offer live chat support, you establish yourself as a leader in your industry and make it easier to make more sales and provide outstanding customer service.

Use live chat on your website and you will see the difference.

K Capital: Investment Logo Design & Branding

K Capital, a private equity group with over $600M in revenue, wanted to update their brand. Mediaboom redesigned their logo and created new brand standards that their company can adhere to internally and externally to ensure a consistent and professional look and feel…

K Capital, a private equity group with over $600M in revenue, wanted to update their brand. Mediaboom redesigned their logo and created new brand standards that their company can adhere to internally and externally to ensure a consistent and professional look and feel.

The new investment logo design features a bold letterform that embodies a geometric pattern. The multiple blue triangular shapes that make up the letter K communicates a multi-faceted approach to K Capital’s investment strategies and the diversity of their clientele.

The K Capital Brand Standards guide outlines the anatomy of the logo and it’s proper usage. Colors, typefaces, and supporting brand elements are all considered. The Brand Standards guide acts as a manual for anyone working with the K Capital brand.