Logo Development for Colle Pichioni’s New Wine: Mèva

Colle Picchioni, a family owned business of three generations and an award winning vineyard in the Italian wine scene, has produced wines for nearly 40 years. Its prime location near the gates of Rome enable them to make great…

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Logo Development for Colle Pichioni’s New Wine: Mèva

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Colle Picchioni, a family owned business of three generations and an award winning vineyard in the Italian wine scene, has produced wines for nearly 40 years. Its prime location near the gates of Rome enable them to make great use of the volcanic soil perfectly suited to cultivate grapevines of original presence and personality.

Colle Picchioni is introducing their new wine “Mèva” to the market and we are proud to partner with their team to bring it to life by creating the wine’s new logo and bottle label.

Here’s a little insight into our step by step process:

Sketches
After immersing ourselves in the Colle Picchioni brand and determining the goals of the new Mèva brand we began the conceptual design process by sketching out individual ideas on paper. This allows our team to quickly create loose concepts for the purposes of an internal review.
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Mock-ups
Once the initial sketches were reviewed we chose a selection to present to the client. These concepts were vectorized and then applied to 3D wine bottles. This allowed the Colle Picchioni team to see the potential new logo and labels in a more realistic presentation.
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Refinement
Once a final concept was selected our team spent time tweaking the details of the logo and label to create the final design.
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