The Miami-Dade Expressway Authority, known as MDX, is the governing body that manages the five busiest expressways in South Florida. Together with Ronin Advertising, mediaBOOM has worked with MDX to help rebrand the organization. In particular, mediaBOOM has worked on the interactive marketing for MDX, including development of several microsites and an overhaul of MDXWay.com, their flagship site.
In addition to providing visitors with information regarding traffic conditions and MDX events, the site features a custom content management system that allows administrators to manage vendors, procurement solicitations, and more.
