• Millennium Place, the first residential property of its kind in Boston, also paved the way for Millennium Tower — One of Boston’s newest ultra luxury high-rises. Residents enjoy unique 5 star services such as a 24-hour private concierge and exclusive access to the Sports Club/LA fitness club.

Services

Web Design | Web Development | HTML5 | CSS3 Animations | Angular JS

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Website

An Interactive Building Experience That Rises Above The Rest

Challenge

Mediaboom took on the exciting challenge to create an interactive building experience for one of Boston’s newest ultra luxury high-rises, Millennium Tower Boston. This 625-foot skyscraper features condominiums ranging in price from $850,000 to $37.5 million. The experience would have to allow potential new residents to explore the tower virtually, without compromising any details.

Digital installation for luxury residence in San Francisco, CA

Solution

Mediaboom created an interactive building experience for the Millennium Tower Boston Sales Center which allowed potential new residents to explore the tower in 3D before the building actually finished construction. Visitors could view accurate floor plans, realistic 3D representations of each unit, and stunning views from each level of the building — all without leaving the comfort of the sales center.

User experience design for mobile app
Custom digital installation in Millennium Tower sales room

Results

A year before the construction of Millennium Tower Boston was complete, over 90% of the building’s units had already been sold.

“As Millennium Tower Boston takes shape in vibrant downtown, it is gratifying to have a sales center with state-of-the-art technology that helps buyers visualize the unrivaled beauty of their new home. With the Prysm Olympic video wall, we are able to create an immersive and engaging experience that vividly showcases the pinnacle of urban luxury we deliver.”

Richard Baumert

Partner at Millennium Partners

Setting the Bar for Luxury Residences in Boston

Our luxury digital agency partnered with Ronin Advertising to work with Boston’s new luxury residence, Millennium Place. This unprecedented luxurious living experience offers 5-star services and exclusive access to the city’s top cultural and social attractions.

Millenium Place Boston luxury residence

Challenge

Millennium Place wanted a sleek and modern web presence that would reflect its one-of-a-kind building, located just a block off the Common. The website needed to serve both potential and current residents with a user-friendly design and experience.

Solution

Our agency created a website for Millennium Place that features stunning photography, an intuitive, user-friendly design, and a residence-select feature for viewing floor plans and room amenities.

Responsive website design for Millenium Place Boston

Results

The wildly successful Millennium Place was the fastest sellout of any large scale new luxury construction development in the entire country.

Contributed to the fastest sellout of any large scale new luxury construction development.

Winner of an American Advertising Awards Silver Award

Positive responses from residents regarding the website’s ease of use and convenience.

Want to know more?

We’re happy to tell you more about how we work, or to hear about how Mediaboom can help tell your brand’s story.

An Exclusive Sports Club Experience

Challenge

Sports Club/LA’s exclusive partnership with Millennium Place residents offers a unique, customizable wellness program created to foster a healthy, well-balanced lifestyle. The challenge was to create a high-end digital experience that allowed members who are at home or on the go to access exclusive content including classes and videos.

Solution

Mediaboom created a sleek and user-friendly application that provides exclusive content which can be accessed on touch screens at the Millennium Place private fitness center, online at home, or on mobile devices. The application provides users with access to the Sports Club’s elite fitness trainers, classes, and videos.

Responsive website design for Sports Club LA
Digital Installation for Sports Club LA

Results

The Sports Club/LA application was installed at the facility on a large touch screen and quickly became a focal point for the space. Also, the number of registered users exceeded expectations, and has been labeled a success by Sport Club/LA employees.


More Projects

We’d love to talk with you about creating something extraordinary for your brand.