If you’ve heard the buzzword UX and you’ve been wondering what it means and why you should care, let us demystify things for you. UX, which stands for user experience, can have a major impact on your business, reputation, and profits. Dive into the world of UX to understand what contributes to a good user experience and how to make sure your website delivers.
User experience refers to the positive or negative impression a user has after interacting with your website. If you have ever tried to order an item online, only to give up halfway through because the checkout process was confusing, then you understand the frustration that bad UX can cause.
To determine how a user feels after interacting with a website, and thus control UX, you must be able to answer one question with authority: What do the users of my website want from my site?
Once you understand this, you can tweak different elements of your website to deliver information users want in a manner that is intuitive and easy to find.
For example, if you have a law firm, users of your website likely want information about services you provide. They hope to find out how you can help them win a custody battle, beat a criminal allegation, or seek restitution after injury. By providing them with this information, you demonstrate authority and build trust and confidence.
If you have an e-commerce store, your consumers do not want a lot of information about your mission, vision, hopes and goals, or past clients. They want to see your products, view high-resolution images, and easily be able to buy. They want transparent information about issues affecting their purchases, from shipping cost to return policies. Only when you know who uses your website and what they want can you deliver good UX.