The social media marketplace is evolving quickly, but the trends are clear: Companies need to establish a strong presence. Each social media platform has its strength and weaknesses and depending on your product or service, different platforms might work better for your brand than others. Reputation is key to your luxury brand, and as we know, social media is one of the best vehicles for establishing a great one. Below are some things to consider to improve your company’s social media presence:
1. QUALITY OVER QUANTITY
From the start, think about quality over quantity. Social sites are inundated with information, and you don’t want your message lost in the white noise. As an example, people send over 7000 tweets and 738 Instagram photos per second. That’s an enormous quantity of information for your audience to sort through. Focus on producing quality and consistent content that build an image that users will want to follow and see more of.
2. TIMING IS EVERYTHING
Do some research on what times are most impactful for your social media sites. For example, according to Hootsuite, the best time to post on Facebook is between 1 pm and 3 pm whereas the best time to post on Instagram is between 6 am and 12 pm. Posting quality content at strategic times can help to ensure your audience is seeing your content whenever they’re most active.
3. CONTENT STRATEGY CALENDAR
Build a communications schedule the same way you make time for prospecting, management, and everything else you have to do to grow your business. Applications like Hootsuite and Buffer can help get your posts out across multiple platforms, allowing you to focus on creating new content instead of working through the technology. You don’t have to post every hour or even every day. But regular, quality, useful posts will build a following that will make a real difference in your business.
4. BLOGGING – TWICE THE REWARD
This topic is worth an entry of its own, but it is important to realize that your blog is your best friend when building a presence on social media. Blog entries transfer beautifully to social media, provided you set them up correctly. Work with your agency to be sure the proper meta-tagging is in the post, so the title, description, and images engage your audience when they see it on your timeline. A well-executed blog post on Facebook or LinkedIn will reward you with a measurable boost in website traffic. Ideally, this will lead to greater customer engagement and brand awareness.
The idea behind a good blog post is to provide useful content, period. As tempting as it might be, your blog is NOT a place to sell your product or service. Few people, especially the affluent, regularly subscribe to hard sales pitches. When people find your blog content useful, they will share it. When it is shared, your audience will increase. Once they visit your site and see the quality of your product or service, your business will grow. This is one aspect of content marketing.
The benefit outweighs the risk
The more people experience great customer service and amazing products, the faster your reputation will grow. The Social Media landscape might feel scary at first because it is so unpredictable. It is true that you can’t control feedback in social media the way you can on your blog or in your showroom. But today’s CEOs and power brokers have twitter accounts with tens of thousands of followers because they understand the importance of building a brand following. Your most exclusive customers are now active in the social media landscape. With the right team and a strategic social media in place, your business can only grow.