There are a lot of brands that might not be competitors to your brand or even in your industry, but they share a similar target audience. Social media is a great place to look at other brands to see how they are engaging their audience. While you won’t have all of their analytical information available for measuring their success, seeing what other brands do successfully can cut down on the brainstorming and trial strategies that your own company needs to do before having a successful campaign. Social media makes it easy to see how often other brands are posting, what
kind of a voice they are using, what visual aids are getting attention from the customer base, and more.
Not All Platforms are Equal
Through social listening, you will start to see trends in what brands are able to excel on what platforms. Different social networking sites are set up for different types of users. A high-end brand is more likely to be effective on Instagram or Pinterest if they are using strong visuals to back their products or services. On the other hand, LinkedIn is a better platform for luxury brands that want to focus on the business professional as an ideal customer. Facebook and Twitter can be a good platform for trendy brands, but the down-to-earth nature of the platform can be a difficult place for luxury brands to fit in. A brand will want to successfully build one social profile and marketing strategy before moving on to explore the next platform, so it is important to know where the ideal customers are more likely to be reached.
Finding Audience Influencers
There are people out there who are influencing your ideal customers. The audience influencers might be celebrities, bloggers, critiques, talk show hosts or many other people that hold sway over the target audience you are trying to address. Social media can be a great place to identify those influencers and then reach out to them yourself for improved exposure. If you know who your best customers are, then you might be able to find out who they are following in common. An influencer might be willing to review a product, guest post on your blog, highlight your brand or advertise your company on their own space. Audience influencers are an important way to get your brand into many hands in a direct and effective manner.
Mediaboom is experienced in helping brands like yours build a stronger online presence and reach a bigger audience of qualified leads. For more help with your branding, marketing or high-end design needs, contact us today!