Award winning web design company mediaBOOM, located in Guilford Connecticut (CT), recently designed and developed a new website for ARIA.
Asset & Retirement Investment Associates (ARIA), a registered investment advisory firm, is a subsidiary of GSB and a valuable resource for current and potential clients alike. ARIA was established by Deborah Abildsoe in 1999 to provide a fee-only investment alternative for higher net worth clients looking for a more personalized approach to discretionary management than is often provided by larger institutions.
ARIA looked to ad agency mediaBOOM to design and develop the company’s website. mediaBOOM designed a full screen responsive website that communicates the sophistication of ARIA while providing prospective clients with insight into ARIA’s investment strategies.
This week the mediaBOOM team took a trip to downtown Boston! Our advertising agency is currently working on a project with partner Ronin Advertising and client Millennium Partners to design and develop the Millennium Tower Boston interactive building experience, which will be installed in the Sales Center this fall. The interactive experience will allow potential new residents to explore the tower in 3D and see floor plans and views from the building before it is even built.
mediaBOOM, an award winning advertising agency located in Guilford Connecticut, recently designed and developed a new website for the Guilford Free Library.
The Guilford Free Library approached mediaBOOM to help create a digital archive of their historical room photos and documents. mediaBOOM responded by creating a flexible online platform that allows The Guilford Free Library to archive rich collections that were once only accessible as hard copies. The new online tool enables researchers and enthusiasts to now access their collection from anywhere.
The digital archive is a fully responsive application and allows The Guilford Free Library to feature scholarly research, display collections and build virtual archives. In addition, each item in the archive contains detailed meta data that allows users to search by keyword, tags, descriptions and more.
One of the most important marketing tools for hotels is a professional website that presents viewers with clear, concise information, and invites them to explore the site deeper. An effective hotel website will capture the attention of your audience, present the most important information in a clear and easily accessible manner, and leave a lasting impression on visitors after they leave the site. To achieve these objectives, consider these 5 tips:
1. Build a responsive website
With the dramatic increase in usage of smart phones and tablets, an effective hotel website must be responsive. This means, a website must be able to function and rearrange its layout to fit on all devices including desktops, tablets, and mobile devices.
In the case of your hotel website, it is important for users to be able to access the important information, such as booking info and room descriptions, in a simple and efficient manner on any device they choose to use. By creating a responsive website you are allowing the content to adjust its layout to be optimized across all devices, making it easy for users to find the information they are looking for.
2. Provide a user-friendly navigation
The title of Steve Krug’s web usability book sums it up best with it’s title “Don’t Make Me Think”. The book’s premise is that a good website should let viewers accomplish their intended tasks as easily and directly as possible. Users don’t want to have to think about where to find the information they are looking for. Therefore, if your site’s navigation is complicated, it may frustrate or confuse the viewer, sending them off to the next hotel website in their search. To prevent this, it is important to have a clear and concise navigation that answers the main questions your viewers are searching for. For hotels this would include:
1) Where is the hotel located?
2) What does the hotel look like?
3) What type of rooms are available?
4) What are the room rates at the hotel?
5) What amenities does the hotel offer?
It is also crucial that the website have an interface where booking a reservation is quick and easy. The ability to do so must be available for viewers in the navigation at all times.
3. Create an emotional impact
In order to create a memorable impression for visitors, your hotel’s website should have an emotional impact that connects with them personally. Your hotel website should tell a story and invite your audience to take part. This is done through an artful orchestration of design, imagery, and copy that captivates and draws emotion. Doing so will leave a lasting impact on your audience.
4. Separate yourself from your competition
A unique website will help your hotel stand out from the crowd in more ways than one. It is important that your hotel’s website looks polished and clean and presents an engaging user experience for your audience. Utilizing professional photography, full screen video, sleek animations or transitions, and thoughtful design will give your website an edge over the competition. This edge turns a generic website into a memorable one.
5. Keep your content fresh and up-to-date
So the visitor has booked a reservation on your website, had their stay, and has now returned back home. What motivates them to visit your hotel website again, after they have already had their stay? Frequent updates are key to encouraging patrons to keep coming back to your website. Listing upcoming events, local news, promotions, and other timely information will keep people interested in returning to the website to check what’s new. This connection will strengthen the relationship you have with your hotel customers, and will encourage them to return to your hotel time and time again.
mediaBOOM is a Connecticut-based digital advertising and internet marketing agency with over a decade of experience designing and developing websites for the hotel and residential industries.
To schedule a consultation, email us at sales@mediaBOOM.com or call us at (203) 453-3537.
Through groundbreaking innovation, inspirational design, highly crafted cuisine and a holistic focus on the well-being of their guests, the JW Marriott Houston Downtown brings new energy, ideas and experiences to the Houston hotel scene.
During the construction of the hotel, mediaBOOM designed large-scale advertisements that were installed throughout the construction zone to promote the new hotel and announce that “luxury has a new address” These attention-grabbing advertisements were designed as individual units that could be placed together or individually, depending on the allotted space given within each construction zone.
The mediaBOOM team is honored to share the news that today, the popular television show The Doctors featured the Guilford, Connecticut (CT) web design agency’s work in their episode! Our agency recently worked with the show to design a few romance novel covers inspired by our website Romance Novel Yourself, where users can upload or take a photo of their face and place it on the cover of a romance novel.
The Doctors is an hour-long daytime talk show that airs daily. The show, which originated from Dr. Phil, mostly focuses on health and medical issues. A team of medical professionals (and sometimes celebrity guests and speakers) discuss a range of various health-related topics and answer questions from viewers.
The show recently reached out to our web design agency to design a few elements to be used in an episode, which aired today. In today’s episode of The Doctors, the hosts discuss romance novels and how they relate to your health. At the end of the segment, the doctors are presented with a little surprise in the form of romance novel covers with their own faces as the cover images. The romance novel covers were designed by the team at mediaBOOM.
To see mediaBOOM’s work featured in today’s episode, watch the clip here.
The 6 most common branding mistakes to avoid are listed below:
1. Not understanding your audience
In order to have an effective company brand, you must understand who your audience is. This means knowing more than just their age, gender, and location. What kind of person represents your target audience? What drives them to seek out products and services like yours? Where do they get their information? Who do they trust? It is critical that you understand your audience in a comprehensive way so that you can tailor your brand accordingly.
2. Not understanding the power of a brand
Your brand is more than just a logo; it is how your company is perceived by its customers. This perception is formed by everything that your company does, including customer service, advertising, and how your company presents itself with its branding campaign. It also directly influences the trust and loyalty your customers feel for your company. Therefore, a strong brand is incredibly advantageous for building a relationship with customers.
3. Picking a bad name
Your company name should describe who you are and how your customers perceive you. For example, the inexpensive retail centers Wal-Mart and K-Mart have names that reflect who they are and what they sell. The use of the word “mart” communicates the inexpensive and convenient nature of their products and stores, and appeals to their customers as such. On the other hand, Gucci and Louis Vuitton are both high end fashion retail companies, and their names give off a connotation of luxury and glamour.
In addition to communicating what you do, your company name should be unique and have personality. A boring name can easily be overlooked and forgotten. A unique name will stand out among the group of generic company names, and your chances of finding an available domain name will be higher.
There are also a few factors you should consider to avoid creating unintentionally amusing names. For instance, WhoRepresents is a database of talent representatives, however their URL – Whorepresents.com – can be read in a completely different (and unintentionally inappropriate) manner. To avoid the issue of creating an unintentionally amusing company name, make sure that any adaptation or abbreviation of your desired name does not have another connotation or way of being read.
4. Forgetting to establish defined brand standards
As we mentioned above, creating a brand is more than just designing a logo. When creating a brand identity, you need to establish defined guidelines that cover all elements of the brand. Here are some elements to consider:
– Tag lines
– Fonts and typography
Depending on your brand, you may include other branding characteristics in this list. The main point is to have a defined system of elements to keep your brand consistent throughout all outlets (print, web, marketing, etc.), which will strengthen the integrity of your brand.
5. “Cheating” on your brand standards
So now that you have your brand guidelines in place, there may come a time when you want to use a color outside of your brand’s color palette. Or perhaps incorporate a new typeface into an ad campaign for a new product line. The option of “cheating” on your brand standards becomes very tempting, and you may think it is no big deal. However, keep in mind that every deviation from the defined system of brand standards diminishes the integrity of your brand and the strength of the association your customers would have to a more unified branding campaign.
6. Overcomplicating your brand
When beginning the branding process, it can be tempting to add as many variables into the brand standards as you can. However, trying to cram in seven colors, six individual graphic elements, and 9 typefaces is not necessary and will diminish the impact your brand has on its customers. Simplicity is key, as clean, simple elements are more likely to be recognized by consumers and remembered after the fact.
mediaBOOM is a Connecticut-based digital advertising and internet marketing agency with over a decade of experience developing brands for clients.
To schedule a brand consultation, email us at sales@mediaBOOM.com or call us at (203) 453-3537.
Award winning web design company mediaBOOM, located in Guilford Connecticut (CT), recently designed and developed a new website for Pixability.
Pixability is a big data software company that helps major brands dramatically increase YouTube impact on their target audiences. Our digital advertising agency created a responsive website design for Boston-based Pixability that features streaming video, case studies, and clearly communicates how Pixability delivers results to its customers.
Our CT award winning ad agency mediaBOOM recently designed and developed a fitness application for SCLA.
Sports Club/LA’s exclusive partnership with Millennium Place residents offers a unique, customizable wellness program created to foster a healthy, well-balanced lifestyle. The program provides video content, which can be accessed on touch screens at the Millennium Place private fitness center, online at home, or on mobile devices.
Our CT award winning ad agency, mediaBOOM, partnered with Ronin Advertising to create a fitness application for Millennium Place residents. The application provides users with a library of exclusive content including access to the Sports Club’s elite fitness trainers, classes, and videos.