How to Elevate Your Luxury Brand Advertising with Facebook

Luxury brand advertising can be challenging, particularly if you want to stand out from lower-level brands seeking your audience’s attention. Social media, for instance, has rapidly ascended to the top of the food chain for advertisers looking to effectively reach their digital…

Luxury Websites Are Leading the Way: 5 Examples of Top Brands Doing Digital Right

The luxury market is dictated and driven by the customer, and now those customers are expecting to have an experience in the buying journey. The luxury market has always been dictated by the demand of the customer. What has changed, however…

Marketing Luxury Real Estate: 4 Tips for Maximum ROI

It might seem counterproductive to have digital marketing and luxury real estate intersect – after all, isn’t luxury real estate all about establishing a look, and a feel? Can digital marketing be really that effective for luxury marketing? These are some of the questions posed when it comes to this…

YouTube Marketing Opportunities for Luxury Brands

Luxury brands are finally catching on to the power of video within the online marketplace. Albeit begrudgingly, luxury brands are now becoming digital-friendly, connecting with their social audience through a variety of new…

How Top Luxury Brands Are Embracing Digital Marketing

Digital marketing has transformed the promotional strategies of all types of businesses, especially top brands. When it comes to marketing, luxury brands face distinct challenges. With an affluent and sophisticated audience, it’s essential to…

Luxury Brand Influencer Marketing

Influencer marketing strategies aren’t particularly new, but they are new for the vast majority of luxury brands. The success of influencer marketing has been well documented, so what has kept luxury brands from getting…

Social media marketing tips for luxury brands

Social Media For Luxury Brands: Untapped Potential

It seems that luxury brands have been less willing to jump into the social media landscape. If that’s you, you’re missing out. Luxury brand customers are active in social media, and that is where you need to be. Here is where you shape how the world sees…

Marketing strategy for luxury brands

5 Luxury Brand Marketing Strategies in the Digital Age

By incorporating digital marketing methods embraced by mass brands, but putting their luxury spin on each, premier brands can better connect with customers, cultivate loyalty, reward exclusivity, and increase revenue…

User experience design for mobile users

Social Listening: Do You Know Your Luxury Audience?

One of the biggest tools right now in marketing is social media platforms. Brands are able to use social media to better connect with potential customers, build brand credibility and show authenticity. Social media however…

How brands can use email segmentation

Not All Customers are the Same: Email Segmentation

Email marketing is incredibly important when looking to build a brand that is connected to its audience. Your emails are 6x more likely to get a click-through than your Tweets, according to Campaign Monitor. But, a high-end…